“Apple just showed everyone how to grow a developer ecosystem,” Carl Howe writes for Notes From Anywhere.
“Apple kicked off the announcement by giving enterprises features they had requested to approve iPhone uses in business… Then Apple kicked things up a notch with the SDK details… But the real surprise was Apple’s efforts to market and develop an ecosystem for third-party iPhone development [including] Kleiner Perkins’ [launch of the] $100 million iFund to fund iPhone developer companies,” Howe writes. “That means money shouldn’t be a barrier to getting an great third-party iPhone software business off the ground.”
Howe writes, “What Apple actually did is till the ground for development with enterprise features, seed it with the SDK, water it with marketing and distribution, and fertilize it with cash. If third-party apps don’t grow with that kind of support, nothing will.”
More in the full article here.