“Apple has announced that it will not have a booth at The NAB Show this year,” TV Technology reports.
“Rumor had been spreading on the Internet in recent days about Apple’s presence at the show. Speculation increased after Avid Technology, the company’s main competitor at the NAB Show dropped out late last year,” TVT reports. “An Apple spokesman said the company is cutting down on its trade show participation overall.”
“‘Apple is participating in fewer trade shows this year,’ said Anuj Nayar, senior manager of PR at Apple,” TVT reports. “‘Often there are better ways to reach our customers. The increasing popularity of our retail stores and Apple.com Web site allows us to directly reach more than 100 million customers around the world in innovative new ways.'”
Full article here.
That’s it. We’re doomed.
(Actually, big trade shows have been declining in exhibitors and attendance for some time now. With a few exceptions.)
I’ve seen this trend as well. There are cheaper and more effective ways of reaching potential customers, and current customers want a more personal experience.
This will be interpreted negatively on the street, no matter the explanation. It will be seen as Apple not really having anything new or revolutionary or world-changing, even in it’s effort to get serious about movie and tv show rentals – exactly what NAB is all about.
lack of pro software releases at the moment
Let the unfounded speculation begin!
Let’s get this out of the way.
Blah blah Apple is going down the tubes
Blah blah Apple makes toys and thats the reason
Blah blah Laura Goldman
Blah Blah glossy screens
P.S. With a few exceptions . . . automotive, sports and porn.
Translation: Apple doesn’t have a new version of Final Cut, Motion, Shake, etc. to release this year.
“With a few exceptions . . . automotive, sports and porn.”
Three reasons for Nekkid NASCAR!
I’m thinking NASTCAR….now with back seats!
Sorry, that should read NAS*T*CAR
trade shows are so 80’s, good for apple.
TT:
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You know, it’s real easy to escape if you’re being chased by a crazy NASCAR fan. Just turn right.
Last year Apple had huge presence – as in a whole section of the Convention Center – and a big roll out of latest version of Final Cut Pro that attracted giant ballroom full of invitation only attendees – and reassurance of the power of the MacPro to run it – which turned out to be a huge overstatement. When Steve’s hardware can’t run his software, that’s really telling.
This year – nothing. We are paying a terrible price for all the distractions of the past couple of years.
Wonder if Google will be there with their new phone?
There goes the stock…$105.
Who gives a shit. Tradeshows are for boothies.
If you keep up on your research, you already KNOW about 99% of the stuff that you see at trade shows.
There is the chance of seeing something exciting.
Or discovering that something that looked great online is actually a POS.
@Ampar
By the numbers: Overall attendees – 2007: 108,232 (2006: 105,046); International attendees – 2007: 26,824 (2006 – 25,537).
Attendees this year will look around and ask: “Where’s Apple”.