IDC analyst Richard Shim contributed some “analysis” for Jennifer LeClaire’s MacBook Air article for NewsFactor:
“Performance is obviously important to all users; however, the emphasis or the main feature of the MacBook Air is portability. As a user, you have to understand that you are going to sacrifice certain key capabilities, but you are gaining thinness.”
MacDailyNews Take: Good, so far.
Shim also said, “Apple set a new standard for thinness in the industry. This type of product hasn’t really done well with consumers in the past. However, we’ve never gotten to this level of thinness before. If this product resonates with the market, we will see more competition in this area.”
MacDailyNews Take: Fair enough.
Shim also said, “In our research with focus groups, thinness catches the eye. However, when you show consumers thin products you don’t show them a price. So the question is, will they be willing to pay a premium for a smaller form factor? Apple has been successful with unconventional form factors in the past.”
MacDailyNews Take: That’s fine.
The LeClaire reports, “Shim expects students and travelers to appreciate Apple’s latest computer innovation the most. Students who need to carry a notebook from the classroom to the lab to the dorm room, he said, will understand the benefits. Travelers will, too, he said, but Apple’s market is not the typical executive because they often carry notebooks using the Windows platform.”
MacDailyNews Take: What?! Either LeClaire misunderstood Richard Shim (note the lack of quotes attributed to Shim here) or he doesn’t know that Apple Macs can run Windows natively via Boot Camp and/or via fast virtualization. Regardless, this article should be corrected as it makes both of them sound totally out-of-touch.
Full article here.
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• Richard Shim: