IDC analyst doesn’t seem to understand that Apple Macs can run Windows, too

IDC analyst Richard Shim contributed some “analysis” for Jennifer LeClaire’s MacBook Air article for NewsFactor:

“Performance is obviously important to all users; however, the emphasis or the main feature of the MacBook Air is portability. As a user, you have to understand that you are going to sacrifice certain key capabilities, but you are gaining thinness.”

MacDailyNews Take: Good, so far.

Shim also said, “Apple set a new standard for thinness in the industry. This type of product hasn’t really done well with consumers in the past. However, we’ve never gotten to this level of thinness before. If this product resonates with the market, we will see more competition in this area.”

MacDailyNews Take: Fair enough.

Shim also said, “In our research with focus groups, thinness catches the eye. However, when you show consumers thin products you don’t show them a price. So the question is, will they be willing to pay a premium for a smaller form factor? Apple has been successful with unconventional form factors in the past.”

MacDailyNews Take: That’s fine.

The LeClaire reports, “Shim expects students and travelers to appreciate Apple’s latest computer innovation the most. Students who need to carry a notebook from the classroom to the lab to the dorm room, he said, will understand the benefits. Travelers will, too, he said, but Apple’s market is not the typical executive because they often carry notebooks using the Windows platform.”

MacDailyNews Take: What?! Either LeClaire misunderstood Richard Shim (note the lack of quotes attributed to Shim here) or he doesn’t know that Apple Macs can run Windows natively via Boot Camp and/or via fast virtualization. Regardless, this article should be corrected as it makes both of them sound totally out-of-touch.

Full article here.

Contact info:
• NewsFactor Network via Web form
• Richard Shim:

36 Comments

  1. Us workerbees are forced to carry two laptops on travel – our personal Macbook and the standard, company issued, H(d)ell laptop that we have to use for work. How am I suppose to video chat with my wife with the H(d)ell laptop? And after using the H(d)ell all day long, I just can’t wait to get back my Macbook.

    Peace.

  2. While we all know that Macs run Windows flawlessly (relatively, that is; there may be flaws, but they ain’t Apple’s fault), it still seems as though the conservative corporate culture has not yet embraced Apple computers. Whether it’s iMacDave’s astute assertion on the technically-challenged nature of CEOs, or some moribund grey flannel suit mindset, I don’t know. Anyone execs here see attitudes changing?

  3. Some blame must be given to Apple. Apple doesn’t advertise very well that intel macs can run Windows. Actually for years Apple hasn’t been very good hawking the “meat and potatoes” advantages of the mac platform, Apple is more into ‘cool’ branding ad campaigns. It’s beginning to change though with the nice quick time movies showing the advantages of various new products.

  4. It’s beginning to change though with the nice quick time movies showing the advantages of various new products.

    Time for a new ad, with PC John Hodgman trapped inside Justin Long’s Mac?

  5. “What?! Either LeClaire misunderstood Richard Shim (note the lack of quotes attributed to Shim here) or he doesn’t know that Apple Macs can run Windows natively via Boot Camp and/or via fast virtualization. Regardless, this article should be corrected as it makes both of them sound totally out-of-touch.”

    – I’m not sure what MDN is complaining about. MDN quite often “forgets” that Macs can run Windows natively whenever they complain that software and services that are only Windows compatible are somehow excluding Mac users.

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