“Apple introduced a new feature to its iTunes Store, iPod, and Apple TV ecosystem last week at Macworld ’08 that was a long time coming: movie rentals. Every major studio is on board for the debut, which starts with a 1,000 movie catalog (with 100 of those in HD [Apple TV only]) that is sure to expand if this early offering takes off as a success,” David Chartier reports for Ars Technica.
“The rentals work on the most recent iPods including the iPod classic, 3G iPod nano, iPod touch, and iPhone. And once the Apple TV ‘Take 2’ software update arrives in another week or so, iTunes Store movie rentals will also work on your living room TV. Now that I’ve had some time to play with this compelling new store feature, I have some thoughts on the pros and cons of renting popular films through the most popular digital download service on the ‘Net,” Chartier reports.
“Apple has answered the calls of consumers and critics with a slick, friendly movie rental section. After playing with it for a week, I’m still inclined to say that it’s off to a strong start. Though other services may have a superior catalogs (for now) or integration with other living room devices, none reach iTunes’ signature ease-of-use or integration with the world’s most popular digital media players,” Chartier reports.
“With a compelling refresh of the Apple TV on its way and a movie catalog that is sure to grow, Apple might finally have the features, hardware, and industry partnerships to bring digital video distribution into a lot more living rooms and pockets this year,” Chartier reports.
More in the full review here.