Analyst: Apple Mac could increase U.S. share of computer market to more than 9.5-percent in 2008

“According to reports from both RBC Dominion Securities and Piper Jaffray, Apple’s sales of computers — particularly laptops — continue to soar. Piper Jaffray estimates that Mac sales rose more than 40 percent in the final quarter of last year, compared with a year earlier,” Mathew Ingram reports for The Globe and Mail Update.

“RBC Dominion Securities, meanwhile, is even more bullish: The brokerage firm expects Apple’s sales of Mac desktops and notebooks will be up more than 50 percent — and that laptop sales could climb by more than 60 percent. An RBC analyst described the sales as ‘ginormous,'” Ingram reports.

“If RBC’s predictions hold true, it says Apple could increase its share of the U.S. computer market to more than 9.5 percent this year, compared with a little over 7 percent in 2007 and about 5 percent in 2006,” Ingram reports.

“Overall PC market growth is in the low double digits, according to most estimates,” Ingram reports. “And yet Apple is growing at 40 percent.”

Full article here.

[Thanks to MacDailyNews Reader “Richard” for the heads up.]

28 Comments

  1. What matter more is market share worldwide! It gotta reach the 7.5%

    But what matter the most today is Apple market share on the computing device of tomorrow: Handled device… in other word iPhone. The SDK is a critical stepping stone in that matter.

  2. deepdish: i have long said that 25% is the magic number. larger enough to mean that no software maker can afford to just ignore them, but small enough to have quality control and exclusivity.

    the danger now is in not growing to 25% too fast. the R&D;and quality control have to be allowed to grow into the larger market share.

  3. “But what matter the most today is Apple market share on the computing device of tomorrow: Handled device… in other word iPhone. The SDK is a critical stepping stone in that matter.”

    indeed, if the SDK allows enough options, and chips continue to get smaller and use less power, the iPhone/Touch/tablet of 2 years from now will be more than todays macbooks. and truly portable.

    the iPhone model of internet device, with web versions of a few critical software programs, makes what we consider “portable” today look like the old luggable 386 i had decades back.

  4. With every uptick in market share, the wait for help on the Apple care line gets longer, the lines at the Genius bar is out the door, and Mac things just don’t work as well as they used to.

    It’s the Dell business model, folks. Steve’s drive for more sales is going to render the Mac into one of the pack and no longer the stand alone exceptional machine that made us proud.

    Get use to it. It’s happening, it’s real, and it’s too bad.

  5. @g5Mac
    Each and every day, more and more of the MagSafe power adapters die. Mine did. It is a shame the power adapter can’t let me use my laptop. I can’t even charge my iPod.
    It is a revolutionary design on paper, but in real world use, it just doesn’t have any long term endurance.
    Anyone with a Macbook should be able to send in their existing adapter and get another one for FREE! Apple has the cash to make existing Macbook owners happy and it will save them money in the long run.

  6. Boy, the clowns are out in force.

    @ ‘Bad Tabasco’:
    If the MagSafe were such a problem, they’d have corrected it by now.
    We have two MBPs in the studio and after 18 months of hard use, both are fine, MagSafe and all.
    This forum is not the place to post retarded, “Well, my *whatever* broke so I guess Apple doesn’t care about it’s product quality anymore” comments.
    Things break. Even Apple things.

    @’Why Is This’:
    That’s the dumbest post I’ve seen in a long time.

    btw I had an Apple problem a few years ago where my keyboard kept jamming up and typing zzzzz across the screen.
    I called Apple. They sent a new one. It arrived at 10am the next morning. Then I actually took the z off my old keyboard and found a cheerio.
    Sometimes, it’s not Apple.

  7. I wish they’d break the UK figures out of the EMEA region when they report. We’ve got 15 or so Apple Stores here now. That has to be making a huge difference to Apple’s market share here, yet too many companies here are still looking at the 3% global figure and refusing to support Macs. If it could be shown to them that it’s closer to 10% of their possible customers that they are excluding, the Mac support options would increase massively.

  8. Does anyone have good information on what percentage of PC’s (including Macs) in the USA are “consumer owned” versus “business owned”?

    Reason is that it really would be nice to see a market share breakdown by this demographic market … and it would also send a message to Apple to get on their horse in terms of promoting to the Enterprise.

    FWIW, I do know that my organization is considering Mac OS, but then again, they’re also reportedly “considering” moving us from XP to Vista. Apple needs to strike in Enterprise while the Microsoft horse is still lame.

    -hh

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