In the accompanying article/slide show, the ideas covered are:
• Apple Auto: Wes Brown, Partner, Iceology
• Public Transit: Jesse James Garrett, President, Adaptive Path
• Social Apple Stores: Victor Ermoli, Dean of the School of Design, Savannah College of Art and Design
• iPod Projector: Bruce Claxton, Senior director, design integration, Motorola
• Folio Laptop: Marc Gobe, President, Emotional Branding
• A Greener Apple: Tadeo Toulis, Creative director, Teague
• Don’t Forget the Pros: David Tonge, Co-founder, the-division
• Video Camera: Geoff Vuleta, CEO, Fahrenheit 212
• Personal Finance Software: Chris Conley, Professor of Design, IIT, Partner, Gravity Tank
• Simple iTunes: John Maeda, President-elect, Rhode Island School of Design
“Jobs’ game plan for Apple has been apparent since he took back the reins of the embattled Cupertino (Calif.) company in 1997. Products, from the original iMac, which was launched in 1998, to the iPod, have focused on relentlessly reducing complexity, honing the brand’s image for clean, simple design,” Vella writes.
“What’s more, additional products—from a new Apple operating system to media devices and computers—all fell into a well-designed ecosystem for a seamless user experience,” Vella reports. “Jobs also encouraged socializing so users could easily share music, movies, or videos. Executives asking themselves how their company might create a product as successful as the iPod are barking up the wrong tree. A better question, according to designers and innovation consultants, is: ‘What would Apple do?'”
Vella reports, “Many of the Mac faithful simply long to see the Apple logo slapped on a wider range of consumer electronics devices, including ever smaller computers, touch-screen-enabled tablets, video cameras, and multimedia-infused living rooms. Despite competition, almost all of these are probable, according to Geoff Vuleta, CEO of the New York-based innovation consultancy Fahrenheit 212, because Apple ‘knows how to swoop in late and slash the nonsense out of a product.'”
Vella reports, “Even the most outlandish Apple wish list reinforces the company’s stellar reputation for elegant, easy-to-use products and services. Which is exactly why asking what might be next is an effective way of peeking into Apple’s method of innovation.”
Full article here.
The article/slide show discussing the individual ideas here.
Go and take the enterprise over!
Simple iTunes? Seems pretty simple to me.
Video camera sounds good. Fully voice operated computers. More Apple software. Cheaper stuff. Whoops… “less expensive.”
I have a couple of ideas.
1. Get Ballmer onstage with Jobs at Tuesday’s keynote.
This is critical. Apple has been stagnant for years with an aging and disappointing product mix and Apple needs to demonstrate they are committed to innovative partners. The association with Microsoft would be PR coup for MAC World which the media and Apple’s miniscule fan base have lost interest.
2. EOL OS X Pussy and license Windows.
Apple will finally realize that it can’t survive spinning it’s wheels at 2.5% market share. Cupertino also desperately needs a competent gaming platform.
Your potential. Our passion.™
Buy Sony
and a matte option on all computers
and expand computer line to meet enterprise needs.
and buy Adobe.
and force MDN to boot Zune Tang with his disinformation campaign.
memo to Jobs: Don’t do ANY of the ideas proposed in this article, except making Apple a greener company.
“Simple iTunes”?
WTF? How much more simple could it be? Anyone who can’t figure out iTunes should just stay with his 8-Tracks.
why not let apple be apple and forget buying out competition, and just let it do what it does best, everything.
@ Zune Tang
That would have been funny if you weren’t such an idiot.
Oh wait….you ARE.
Mac Mini G (for games).
Mini form factor, supports all of the usual players (iTunes synch, video rentals, DVR) but contains a *much* faster processor and video card.
something and complete different.
wow me apple
iTunes seems clumsy sometimes. e.g. Is there any other way to quickly change encoding, bitrate etc without having to go in to Preferences then Advanced then Importing and then still more selections every time?
Zune Tang – you have still got that comic touch! Today’s post made me laugh out loud. Keep it up!
I for one look forward to Zune Tang’s posts. Clearly, only a Mac zealot could produce such insightful works of friction fiction.
take a look at this iPhone mod
http://gizmodo.com/343478/iphone-controls-vehicle-in-real-time-using-delphis-concept-web-app
“honing the brand’s image”
That’s the part most businesses will focus on, and that’s why their products are terrible when compared to Apple’s. Apple hones the product, which in turn creates the image. Most businesses hone the image, which leads to disappointment when you actually use their products.
Z.T.,
“Get Ballmer onstage with Jobs at Tuesday’s keynote.”
The stage would have to be reinforced to withstand the load of his lard engorged carcass.
And they would need a circus clown (or Bill Gates) following behind Ballmer with a mop. Those pools of sweat can be dangerously slippery.
note that “…give the money back to the shareholders” was not one of the options/opinions. interesting. BTW, just what is Michael Dell up to these days?
@LorD1776 RE: ZT
FUNNY FUNNY STUFF.
Someone do a flash video PLS!!!!!
iTunes is fine. iTunes store is not. Looks like something Microsoft would design.
Dougless,
Why, thank you, my good man.
iPod Projector
I can see this to be a possible APPLE/SONY venture.
Where Sony supplies Blu-Ray and the mini Projector and Apple combines this with the AppleTV and/or MacMiini as one new product. However, minus the iPod dock… usb is fine for that and it is present on the Apple TV/MacMini already.
Folio Laptop
I would agree. a super thin, “MacSlate” would be what I crave. BUT iPhone could make this dream something to set back for another year. Apple wants to continue with SDK as promised and this will offer a “MacSlate” or “iJesture” the GOODS when it’s time to raise those curtains. So, WiMax seems more important right now. AND, it seems well iTuned for the trade shows theme, “something is in the air”
Don’t Forget the Pros
I must say… the machines are still great. The look, the engineering… even to maintain them. JUST let Intel continue to improve the and these babies will continue to do well. After all, PRICE is the main factor… Apple needs to KEEP new models to the same PRICE point. As they usually do… shifting the line down. A NEW DESIGN AND ENGINEERING WILL COST THEM. I love where Apple is with the CURRENT 8-core mid range MACHINE. It’s sweet spot. GREAT MOVE APPLE.
Video Camera
Interesting. I would totally agree that Apple could definitely make a compelling video camera. However, the video market was assessed to be not as Apple hoped – and the choice as to where iMovie went… I would say APPLE judged this sector well.
If there is any chances here, a partnership with OSX and Canon would make wonderful sense. But then who really knows.
Simple iTunes
Yup… I think it’s cluttered, yet still wonderful software.
Makes some sense.
BUT WiMax
Paulraj, sold Iospan Wireless to Intel. And Intel has great plans.
Apple and Intel and Google (leads to why they wanted 700Mhz spectrum) will have to compete with Samsung, who have WiBro. This is a serious challenge to iPhone is a clear way.
We are a data-hungry generation of mobile users and Apple is loving it. So, they always buy into the underdog. I am guessing here… Apple may have bought into, “Clearwire”. Or simply partnered with Intel and Google with other buy outs.
WiMax is the BIG news, and it is what’s in the air.
You’re welcome. And deservingly so.
Don’t stop posting here as it’s always great to read your comments and input. On all levels.
LorD1776,
the above entry was intended for you.
Don’t stop posting here as it’s always great to read your comments and input. On all levels.