Nick Wingfield writes for The Wall Street Journal that there’s “a downside to the pace of innovation at Apple Inc.”
“By constantly redesigning its products, introducing new ones and trumpeting the changes in high-profile marketing campaigns, Apple has habituated many of its customers to living in a semipermanent upgrade cycle for new gadgets. The risk is in disappointing consumers who feel their new purchases are instantly outmoded. Someone who got a Mac laptop over the holidays, for example, could feel bitter if Apple, as expected, introduces a new portable Mac at Macworld,” Wingfield writes.
“Apple users may feel the sting of obsolescence more acutely than those of other companies’ products. In recent years, Apple has averaged about one major new release of its Mac operating system a year. In contrast, about five years passed between major releases of Microsoft Corp.’s Windows XP and Vista operating systems,” Wingfield writes. “‘Given the fact that the pace of Apple product improvements is between two times and four times faster than PC-based products, Apple buyers will always have a higher degree of buyer’s remorse,’ says Gene Munster, an analyst at Piper Jaffray.”
Full article here.
[Thanks to MacDailyNews Reader “Citymark” for the heads up.]
Apple’s rapid pace of innovation could lead to buyer’s remorse, but what’s the alternative? We’d much rather experience technology the Apple way than wait forever for badly-faked versions of Apple’s old products.
Apple leads because they change things. They invent. They imagine. They explore. They create. They inspire. They push the human race forward. So, here’s to the crazy ones. Because the people who are crazy enough to think they can change the world, are the ones who do.
Direct link via YouTube: http://www.youtube.com/watch?v=Dvn_Ied9t4M
As Wingfield himself quotes in his full article, here’s what Apple CEO Steve Jobs had to say on the matter just a few months ago, “Being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.”