Two recent ChangeWave surveys provide new insight on Apple’s Mac OS X Leopard’s impact on the PC industry, along with a close look at consumer and corporate PC demand for Q1 2008.
“Apple computer sales continue to show extraordinary momentum for the holidays, according to our latest PC buying survey of 3,872 consumers, conducted Oct. 29 to Nov. 5,” Jim Woods and Paul Carton report for ChangeWave. “Not only did new Mac buyers report extremely high levels of satisfaction with their desktops and laptops, but planned Apple purchases for the next 90 days look exceptionally robust, as can be seen below.”
“Tellingly, 24% of respondents said that the release of Apple’s new Leopard operating system has made them more likely to buy a Mac in the future,” Woods and Carton report.
“Planned Mac purchases are set to hit new highs on the corporate side as well, according to our November survey of 1,964 respondents involved in their company’s PC purchasing decisions,” Woods and Carton report. “The following chart shows a one-point increase in corporate purchases of Apple laptops and desktops for the first quarter.”
Woods and Carton report, “The bottom line for Apple is that Mac laptop and desktop sales to consumers and corporations remain the biggest growth story in the PC industry — and it’s getting a major boost by the new Leopard operating system. Apple is definitely pleasing PC buyers’ palates this holiday season.”
Full article here.
[Thanks to MacDailyNews Reader “Linux Guy And Mac Prodigal Son” for the heads up.]