Apple Mac poised to make significant market share gains

Two recent ChangeWave surveys provide new insight on Apple’s Mac OS X Leopard’s impact on the PC industry, along with a close look at consumer and corporate PC demand for Q1 2008.

“Apple computer sales continue to show extraordinary momentum for the holidays, according to our latest PC buying survey of 3,872 consumers, conducted Oct. 29 to Nov. 5,” Jim Woods and Paul Carton report for ChangeWave. “Not only did new Mac buyers report extremely high levels of satisfaction with their desktops and laptops, but planned Apple purchases for the next 90 days look exceptionally robust, as can be seen below.”

“Tellingly, 24% of respondents said that the release of Apple’s new Leopard operating system has made them more likely to buy a Mac in the future,” Woods and Carton report.

“Planned Mac purchases are set to hit new highs on the corporate side as well, according to our November survey of 1,964 respondents involved in their company’s PC purchasing decisions,” Woods and Carton report. “The following chart shows a one-point increase in corporate purchases of Apple laptops and desktops for the first quarter.”

Woods and Carton report, “The bottom line for Apple is that Mac laptop and desktop sales to consumers and corporations remain the biggest growth story in the PC industry — and it’s getting a major boost by the new Leopard operating system. Apple is definitely pleasing PC buyers’ palates this holiday season.”

Full article here.

[Thanks to MacDailyNews Reader “Linux Guy And Mac Prodigal Son” for the heads up.]

26 Comments

  1. I think one development that is getting very little attention is the rumored Apple car.

    New information reveals that Cupertino is set to market the perfect marriage of Asian performance with Scandinavian simplicity, allowing you to actually bring the car home and assemble it yourself.

    It will be called the iKia…..

  2. This is nothing short of amazing!!! I have never seen such a market domination!!!

    Question: For those who plan to buy a computer in the next 90 days, who is the manufacturer and what computer type are you buying?

    58% of those interviewed consumers who plan to buy a computer in the next 90 days, will buy a Mac. (29% will buy a Mac laptop, 29% will buy a Mac desktop)

    59% of those interviewed consumers who plan to buy a computer in the next 90 days, will buy a Dell.

    45% of those interviewed consumers who plan to buy a computer in the next 90 days, will buy a HP.

    A total of 162% of those interviewed consumers who plan to buy a computer in the next 90 days, will buy a laptop or a desktop from one of these top three brands. Not much room for Acer, Lenovo, Asus etc., I guess.

  3. “Asian performance with Scandinavian simplicity”

    With Yo Yo Ma and Brigitte Nielsen steaming up the windows in a bold ad campaign?

    “This engine provides smooth, rhythmic strokes and a powerful and muscular femininity.”

  4. “With Yo Yo Ma and Brigitte Nielsen steaming up the windows in a bold ad campaign?”

    Cello? How about another with Yo Yo playing the scantily clad Brigitte by scaling the upper whilst bowing the lower! Oh, and a picture of a car in there somewhere….

  5. “With “Helen Wheels” playing in the background?”

    Right. I’m afraid that “Take This Job And Shove It” would be lost on Brigette…..however, “Baby You Can Drive My Car” on the 4 string could be a classic!

  6. Yo Yo Ma is an Asian? Like I’m a German (or Irishman).
    “Ma was born in Paris to Chinese parents and had a musical upbringing. His mother, Marina Lu, was a singer, and his father, Hiao-Tsiun Ma, was a conductor and composer. His family moved to New York when he was seven years old.”
    On Topic: A corporate “1%” gain from last year should result in a 15% to 20% increase in sales. But … multiple answers were allowed … the answers could be accurate and the sales could shrink, or quadruple, or anything in between. The Consumer numbers likely represent actual sales – ~50% growth, to be precise. Few consumers will be buying both a Mac and a Dell.
    A somewhat, but hardly overly optimistic, view would have Mac sales pushing the double-digit level by MWSF. That would be something worth including in the keynote!
    Dave

  7. I think they have split desktops and laptops into 2 separate groups -each totaling 100%.

    Based on those sentiments this would suggest that Apple will match or beat HP and Dell in consumer sales this quarter.

    I don’t know what percentage sumer purchases make up of total sales since both Dell and HP sold at least >8M PCs last quarter compared to Apple’s 2M. Of course Dell sell their PCs with low margins so big share doesn’t always equal big profit.

    I hoping that in the New Year Apple will drop the price a wee bit since their component costs are getting lower with increasing sales.

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