Net Applications: Apple’s Mac OS share hit new all-time high of 6.80% in November 2007

Net Applications’ Operating System stats for November 2007 show Apple’s Mac hit a new all-time high with 6.80% share of the operating systems visiting Net Applications’ network of websites worldwide. The stats also show Apple iPhone with 0.09% share, up from 0.07% in October and 0.04% in July. The data is aggregated from 40,000 websites that are predominantly ecommerce or corporate sites.

Net Applications’ November 2007 Operating System Stats:
Microsoft Windows: 92.42% (vs. OCT: 92.49%, JAN: 93.33%)
Apple Macintosh: 6.80% (vs. OCT: 6.58%, JAN: 6.22%)
Linux: 0.57% (vs. OCT: 0.50%, JAN: 0.35%)
Apple iPhone: 0.09%
Playstation: 0.02%
SunOS: 0.01%
Nintendo Wii: 0.01%

Net Applications’ November 2007 Operating System Stats by Version:
Windows XP: 78.37%
Windows Vista: 9.19%
Mac (Intel): 3.59%
Mac (PPC): 3.22%
Windows 2000: 2.97%
Windows 98: 0.76%
Windows NT: 0.63%
Linux: 0.57%
Windows ME: 0.43%
Apple iPhone: 0.09%
Windows CE: 0.06%
Windows 95: 0.02%
Hiptop: 0.02%
Apple iPod: 0.01%
Nintendo Wii: 0.01%
Pike v7.6 release 92: 0.01%
Series60: 0.01%
Web TV: 0.01%
PlayStation 3: 0.01%
PSP: 0.01%
SunOS: 0.01%
Unknown: 0.01%

Net Applications’ Operating System Market Share for November 2007:

Net Applications’ Apple Macintosh Stats for 2007:
JAN: 6.22% (Intel: 1.88%, PPC: 4.34%)
FEB: 6.38% (Intel: 2.09%, PPC: 4.29%)
MAR: 6.09% (Intel: 2.14%, PPC: 3.95%)
APR: 6.24% (Intel: 2.33%, PPC: 3.91%)
MAY: 6.48% (Intel: 2.52%, PPC: 3.96%)
JUN: 6.03% (Intel: 2.49%, PPC: 3.54%)
JUL: 5.99% (Intel: 2.62%, PPC: 3.37%)
AUG: 6.18% (Intel: 2.83%, PPC: 3.35%)
SEP: 6.63% (Intel: 3.24%, PPC: 3.39%)
OCT: 6.58% (Intel: 3.43%, PPC: 3.16%)
NOV: 6.80% (Intel: 3.59%, PPC: 3.22%)

Net Applications’ Operating System Market Share Trend for Apple Macintosh for December 2005 to November 2007:

More details can be seen via Net Applications’ here.

MacDailyNews Note: As always, the actual percentage numbers are not as important as the trends shown since all “market share” reports have unique measurement sources. Net Applications, for example measures 40,000 corporate and ecommerce websites — how many of which are restricted to WIndows and/or IE, if any, we do not know. Again, what’s important is the trend (and consistent data points). The trend shows Apple’s Macintosh ascending.

41 Comments

  1. @ Pete

    Directly on target, Pete. Directly.

    Now, will everyone who thinks gaining this HUGE 6.8% of the market is worth the pain of a new problem plagued OS (Leopard) now being beta tested by the Mac faithful, or the knife in the back of the iMovie faithful, or having gloss crammed down on us, or the loss of security we are now all facing… please raise your hand.

  2. Any growth beats any loss any time.

    That said, we have to get over the notion that market share equals success. World-class products that profitably sell on their own merits should be the definition of success.

    If Apple really wants to catch MS, they should closely study Toyota’s self-imposed race to catch GM. While Toyota is currently profitable and GM is not, they lost their soul in their Phyrric scramble to be #1.

    Some titles aren’t worth the cost…

  3. Be it ever so humble – here are the ‘stats’ from the past year for one website I ‘own/maintain’. Is connected to a group that involves upwards of a 1,000 people and is probably a fairly indicative cross-section of the demographics of the geographical area involved.

    It’s mostly ‘greek’ to me, but some of you can probably decipher it all – especially the ‘OS Unknown’ (fairly large number). And does appear at least one hardy soul out there is still using Windows 3.1 – go dude go.

    At any rate, even including the ‘robots’ – Macintosh comes in at about 7.5%

    Thanks, BC

    Operating System Number requests Number page requests

    1. Windows 38,130 10,620
    Windows XP 28,220 8,658
    Windows 2000 5,344 674
    Windows 98 2,230 517
    Unknown Windows 725 261
    Windows Server 2003 539 224
    Windows NT 693 202
    Windows 95 210 41
    Windows ME 143 35
    Windows CE 18 4
    Windows 3.1 8 4
    2. OS unknown 7,873 5,244
    3. Macintosh 3,806 1,058
    4. Unix 525 383
    Linux 500 379
    SunOS 10 2
    IRIX 5 1
    BSD 10 1
    5. Known robots 369 235
    6. OpenVMS 4 4
    7. BeOS 7 3
    8. RISC OS 16 2
    9. OS/2 5 0
    10. Symbian OS 1 0
    11. WebTV 20 0

    This report was generated on December 1, 2007 06:55.
    Report time frame September 23, 2006 12:18 to November 30, 2007 22:38.

  4. “Any growth beats any loss any time.”

    Sure, you just have to accept at today’s growth rates it’ll be a century before Apple even matches Microsoft letalone overtakes them. That assume they don’t just level off having now consumed all of the “other” category.

    “That said, we have to get over the notion that market share equals success. “

    In winner takes all markets for similarly featured, similarly priced products that actually is the definition of success. To suggest anything else is just retarded.

  5. “Sure, you just have to accept at today’s growth rates it’ll be a century before Apple even matches Microsoft letalone overtakes them.”
    Not true at all, because as Apple’s share increases, Microsoft’s must decrease, and because when Apple’s share rises to a tipping point it will cause IT departments to begin shifting away from MS, which will dramatically increase the rate of change.

    “In winner takes all markets for similarly featured, similarly priced products that actually is the definition of success.”

    Computers are no more a “winner takes all market” than automobiles or dishwashers, even with Microsoft’s illegal maneuvers to make it so. That you think so makes me think you’re one of those IT dinosaurs who thinks that corporate IT is the only market for computers.

  6. “Computers are no more a “winner takes all market” than automobiles or dishwashers, even with Microsoft’s illegal maneuvers to make it so. “

    Actually the Operating Systems market is a classic example of a market with demand side increasing returns, colloquially a Winner Takes All market. In that sense it is dramatically different from the market for automobiles and dishwashers.

    It seems like you are confusing the OS market with the market for actual computer hardware. In that market a customer may buy HP one year and Dell the next and Apple another and regard them as relatively interchangeable provided they all still run Windows. Interestingly Apple’s failure to license the OS to all players is one reason Apple will always be relegated to a small share.

    “because when Apple’s share rises to a tipping point it will cause IT departments to begin shifting away from MS”

    The Linux and Firefox guys both made that argument when their share was growing rapidly. They were wrong too. What happened instead was a slowdown in growth once the pool of those happy to stay outside the mainstream was exhausted. The truth is that Apple is a long way away from having as full and sophisticated line of products for the corporate customer as Microsoft does.

  7. “One thing’s for sure: OS X is kickin’ Linux in the ass.”

    In the class of machines that have an end user sitting at them browsing the web, probably so.

    In embedded applications and corporate infrastructure applications it’s the other way around.

    In absolute terms Linux will likely end up outselling Windows pretty quickly but it will be in phones, set-top boxes, networking hardware, DVRs, MP3 players, car navigation systems, microwaves etc etc etc and not desktop PCs.

  8. So, TWISI, MOS = 93%, OSX = 7% , 0.1 x 93% = 9.3%

    If OS X captures just 10% of MOS market, that = 9.3%/7% = 1.32 X 100 = 132% growth.

    If we can assume that Mac OSX growth is roughly parallel with the sales of Macs/Leopard, and that growth is just 10%, that’s a HUGE upside for Apple. Lots of room to grow. I’m think I’ll be keeping my Apple stock.

  9. As more and more of our time is spent in a web browser, OS becomes irrelevant, and much easier for someone to change out. Think of today’s kids…the applications they use are mainly myspace, facebook, digg, webmail, various google properties, and some sort of instant messenger…all of which work equally well on Windows, Mac or Linux. That’s what Microsoft is ultimately afraid of…and why they try so hard to lock sites into IE-only vbscript and activeX controls.

  10. The fact is computer hardware in general, and operating systems (OS, Mac or Linux) have matured and evolved to the point where most people are happy with their existing systems and adopt the “if it ain’t broken don’t fix it” mentality. Companies like Apple and MS need to sell continual upgrades to keep the cash flow going, however they are victims of their own success in many ways. So don’t read the low share of Vista as an indication that no one wants it. The way I see the data year to date MS is essentially flat, Mac OS grew 9% from January and Linux grew 63%. So Linux is the clear winner as far as growth momentum goes. The problem with Linux is is has little or no support so it will never penetrate too much in the market.

    I have a 4 year old Mac G4 running OSX 10.4 and a 3 year old Sony Vaio on WinXP and both fly and do everything I need. I do music and video production on my old Mac and use my PC for business applications, spreadsheets, etc so all this horseshit arguments about who is better Mac or Wintel is a complete waste of time! It’s nothing more than boasting and ego clashing!

    I have a feeling I am not atypical. Botttom line is hardware and software does what most people want already. I am so tired of having the manufacturers ram the continual updates down our throats in the guise of “improvements and enhanced stability”. Leave me alone and I’ll buy a new system when mine can’t do what I need it to do any longer.

    And Google may just come along and create a web based environment where we won’t need software except an internet browser then applications will all be on the web. For many people this may be all they need.

  11. “If we can assume that Mac OSX growth is roughly parallel with the sales of Macs/Leopard,”

    You can’t equate the two because to grow 1% installed base, you need to sell a lot more units than you need to do to grow 1% in market share.

    To take 1% more of Microsoft’s installed base per year, Apple needs to about double the number of units it sells per year.

    Take the average life of a Mac to be 4 years, with a 20 million installed base, that means 4 million Macs get thrown away every year, and Apple ships 8 million give or take. Say the installed base gets to 40 million, Well you need Apple’s full sales today just to keep the installed base standing still.

    Even assuming a 4-5 year average lifetime for a Mac, to get to and maintain 15% installed base, Apple would need to be continually pumping about 30-40 million units per year into the market. Given that that’s several times today’s sales, it doesn’t seem that likely to be happening any time soon.

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