How will Apple spend its over $15 billion in cash?

“The cash coffers are overflowing at Apple these days. While Silicon Valley is abuzz over the fact that social-networking startup Facebook is now worth $15 billion on paper, Cupertino-based Apple has at least that much money — $15.4 billion to be exact — in real, spendable cash,” Bryan Gardiner reports for Wired.

Gardiner asks, “With more money on hand than it’s ever had, the question is: What exactly will Apple do with that pile?”

“Apple could use its wad of cash to ensure that iPhone-component makers are keeping up with demand. This is seen as critical for Apple at the moment, especially considering that it’s set to launch the phone in Europe next month. Another potential investment could come in the form of building out the new property Apple purchased last year in Cupertino. Indeed, Jobs has said that the 50-acre parcel of land is to be the home of a new campus housing up to 3,500 of Apple’s employees,” Gardiner reports.

“Less likely is the possibility that Apple might join a Google-led consortium of companies bidding in the upcoming 700-MHz spectrum auction. With the bar set at $4.6 billion just to qualify for the open access ‘C’ block, analysts predict Google will likely want some monetary support from companies that could benefit from a new swath of open spectrum. That includes hardware manufacturers like Apple, whose iPhone and iPod touch might, in future versions, work with an open wireless network,” Gardiner reports.

More in the full article here.

[Thanks to MacDailyNews Reader “Paul” for the heads up.]

79 Comments

  1. “I thought we were northern Mexico”

    Well in a sense you are… Gadsen Purchase and the Treaty of Guadalupe Hidalgo (a treaty dictated by an occupying force)

    And remember, Mexicans are also native americans.

    No Amnesty for illegals! Send them back on the Mayflower!

  2. I actually like the idea of Apple Co having a music label so they can sign artists, etc. With the infrastructure already set up in iTunes, promotion in the digital realm is not be a problem,,, AND, the can tell certain companies to pound sand if they do not like the rate structure. This all leads to the super-secret plot to buy APPLE MUSIC !!!!

  3. I actually like the idea of Apple Co having a music label so they can sign artists, etc. With the infrastructure already set up in iTunes, promotion in the digital realm is not be a problem,,, AND, the can tell certain companies to pound sand if they do not like the rate structure. This all leads to the super-secret plot to buy APPLE MUSIC !!!!

  4. I actually like the idea of Apple Co having a music label so they can sign artists, etc. With the infrastructure already set up in iTunes, promotion in the digital realm is not be a problem,,, AND, the can tell certain companies to pound sand if they do not like the rate structure. This all leads to the super-secret plot to buy APPLE MUSIC !!!!

  5. I actually like the idea of Apple Co having a music label so they can sign artists, etc. With the infrastructure already set up in iTunes, promotion in the digital realm is not be a problem,,, AND, the can tell certain companies to pound sand if they do not like the rate structure. This all leads to the super-secret plot to buy APPLE MUSIC !!!!

  6. I actually like the idea of Apple Co having a music label so they can sign artists, etc. With the infrastructure already set up in iTunes, promotion in the digital realm is not be a problem,,, AND, the can tell certain companies to pound sand if they do not like the rate structure. This all leads to the super-secret plot to buy APPLE MUSIC !!!!

  7. “TowerTone: $ 15 billion spent to socialized medicine is better than spending $ 15 billion to a phony war.”

    Socialized medicine (by it’s nature wasteful and ineffective) has killed more people than the war in Iraq.

  8. I don’t think Apple should spend any of it this year. They should wait until the middle of 2008, when the have had more adds in the UK for all Macs and sold 4 Million each quater, then the could maybe buy Intel or Ibm or Amd or dell ( only joking about dell).

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