Starbucks to give away 50 million free Apple iTunes songs

“Starbucks Corp. plans to give away 50 million free digital songs to customers in all of its domestic coffee houses to promote a new wireless iTunes music service that’s about to debut in select markets,” Elizabeth M. Gillespie reports for The Associated Press.

“From Oct. 2 to Nov. 7, baristas in the company’s more than 10,000 U.S. stores will hand out about 1.5 million ‘Song of the Day’ cards each day. The cards can be redeemed at Apple Inc.’s online iTunes Store,” Gillespie reports. “Thirty-seven artists with featured songs include Paul McCartney and Joni Mitchell — the first two to sign on with Starbucks’ Hear Music label — along with Joss Stone, Dave Matthews, John Mayer, Annie Lennox and Band of Horses.”

“Also on Oct. 2, Starbucks will start selling iTunes digital release cards that allow a full album of music and bonus material to be downloaded online,” Gillespie reports. “Starbucks also will offer a limited-edition reloadable purchasing card that includes two free iTunes downloads when customers register their cards online.”

“Earlier this month, Starbucks and Apple announced a partnership that will allow users of Apple’s iPhone and new iPod Touch to download songs playing in a Starbucks shop directly to their portable devices,” Gillespie reports.

“The coffee chain’s icon will light up on the iPhone or Touch whenever a user is within range of a Starbucks shop’s Wi-Fi signal. People with the devices — or a laptop with iTunes software — will also be able to use the signal for free to browse and buy other iTunes music. The service will launch at 600 Starbucks shops in Seattle and New York on Oct. 2, then roll out in San Francisco in early November,” Gillespie reports. “Starbucks plans to have the service up and running in a quarter of its stores by the end of next year and in all U.S. stores with wireless networks by the end of 2009.”

Full article here.


  1. General web surfing free?

    Seems like it could be “hackable” to allow that, huh?

    I think Starbucks would be smart to be go ahead and make it free. I’ve always thought the coffee places that offered wifi for FREE were smart- if you’ve got it for free chances are I’m staying for longer and ordering more food, etc.

  2. We Macheads are definatly a highly sought after target market.

    So happens I like Starbucks…

    Visited their first store in Pike’s Market Seatle WA.

    Why was I so close to Redmond? Well M$ has it’s spies and moles too. Except M$ moles you don’t have to pay to get inside information… ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    PS: Stevie B does have high blood pressure and fits of temper. He’s seeing a therapist, (at the zoo then a hotel room, she’s “into” monkeys, how fitting…)

    And that folks is your morning humor, brought to you by the invisible man. Thanks I will be here all week, in some form or another.

  3. Uh, no, John. It means you can download iTunes music for free, and if you have the new iPod Touch, that at select Starbucks locations, you will be able to download music at one or two of their stores directly. I recommend that you re-read the original Apple/Starbucks announcements for details.

    But no, it does not mean that general Web surfing will be free at their stores. Sad, but true. I hope you understand, bokay? Peace out. Namaste.

  4. Everyone has the same reaction when they learn the actual terms.

    a) General Web Browsing is NOT free
    b) You can only browse music and purchase songs;
    c) You can NOT browse or purchase TV shows and movies;
    d) You can NOT browse or download podcasts

    This Starbucks deal is anemic at best.

  5. You said, “Everyone has the same reaction when they learn the actual terms.

    a) General Web Browsing is NOT free
    b) You can only browse music and purchase songs;
    c) You can NOT browse or purchase TV shows and movies;
    d) You can NOT browse or download podcasts
    This Starbucks deal is anemic at best.”

    You are right.!! So, do NOT get their FREE songs next month, and DO not use their service to down load songs that you buy there for free.

    YEP, today if its free and its not a new car, its not worth it. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> SHeeeeezzzzeeeee. Some people are so cranky. 🙁

    So, Bit me, ok. Free is free. If you do not like it for free, how about offering to pay for it??? What is up with people today.

    Er, ok, its a monday too, so one more cup of coffee and I will be better. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />


  6. The Starbucks / Itunes deal is boring and Starbucks coffee is mediocre at best. Their coffee flavoured sugared milky beverages are adequate, but who drinks that rubbish once they’ve had high quality brewed coffee?

    The deal is not for me, but it will be interesting to see how many folks find it useful. It is getting press though, and that’s good for APPL. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  7. It’s good that Apple Inc. got past Apple (Beatles Label) in order to do this deal. Yes? No?

    I’m sure that’s what Steve was holding close to the vest during negotiations–the idea that Apple, Inc. could be a music distributor/kind of a label in itself, also.

  8. This is just a first step, to free wifi at Starbucks.

    Also, I believe it was Andy Inhatko, on the Apple iPhone Show podcast last week that said that the Starbucks wifi will allow you to surf all of Apple’s websites. So, you may be able to go to Apple’s Quicktime movie trailer website and watch movie trailers, or the Apple Store and buy a new skinny keyboard.

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