“HTC Chief Executive Peter Chou says his company has what it takes to stand up to its challengers, especially the one from America. ‘The iPhone definitely has the most hype and the most talk,’ he says. While ‘we are not as famous as Apple,’ he adds, all the attention that the iPhone has generated ‘is a hugely positive impact to HTC,'” Bruce Einhorn reports for BusinessWeek.
“And why is that? Chou says the popularity of the iPhone’s touch screen will lead people to pay more attention to the same sort of innovation that HTC launched in its most high-end model, the HTC Touch,” Einhorn reports. “The new screen, which eliminates the need for a stylus, ‘makes the whole navigation experience so much simpler, so much more intuitive,’ he says.”
Einhorn reports, “While the technology is similar, Chou believes that HTC ultimately will have an edge in its fight against the iPhone because of its experience working with telecom operators over the past 10 years. Apple may call its device a phone but Chou doesn’t think that, as a handset, it’s up to HTC standards. ‘The iPhone design is very beautiful,’ he concedes. ‘However, the phone design is quite weak; it’s very, very basic.’ HTC, in contrast, understands the different needs of cellular operators and so can tweak its handsets as necessary. That, claims Chou, gives HTC ‘a huge advantage.'”
MacDailyNews Take: Sounds like a load of horse shit to us. As if Apple can’t master the unfathomably complex task of correctly matching devices to carriers. We think Cupertino’s engineers will somehow manage. It all looks nice in print, but what about reality; in actual use? Lazy and/or inept media outlets that just take HTC’s word for it and dutifully report that the technology is “similar” to Apple’s are exactly what HTC’s banking on; that’s where HTC is getting all of it’s “positive impact.” We prefer reality, so let’s take a direct look at Apple’s iPhone vs. the HTC Touch to see just how “similar” HTC’s technology really is (it’s not, even though they pray people will believe otherwise – while the screen may not require a stylus, the crappy, non-multi-touch Windows Mobile-based hodgepodge of a user interface frequently does – unless your fingertips resemble pencil points that are 1mm in diameter). Does a direct comparison of the devices in actual use really generate “a hugely positive impact” for HTC?
Full article, with the ludicrous subtitle “High Tech Computer struggles to stay ahead of the competition, namely Apple,” here.
MacDailyNews Take: We guess it would be quite a struggle to “stay ahead” when you’re already so hopelessly far behind.