Steve Jobs offers Apple Lisa early adopters store credit

“Early adopters of the iPhone weren’t the only ones receiving in-store credit from Steve Jobs. In an overlooked announcement, Jobs said that early adopters of the Apple Lisa would be receiving a $7000 in-store credit,” Brian Briggs reports for BBSpot.

“Apple released the Lisa in January of 1983 for $9,995, and the similar Macintosh was released a year later for $2,495,” Briggs reports.

“‘I’ve felt bad about people who bought the Lisa for a long time. Anybody who bought one of the first Apple Lisas really got screwed,’ said Jobs. ‘Now that we’ve got some cash, I think it’s about time we made it right,'” Briggs reports.

Full article here.

[Thanks to MacDailyNews Reader “Jim” for the heads up.]


  1. Fun spoof. Did you see the other related headlines?

    Apple Stores Begin Charging Entrance Fee

    College Professors to be Replaced by Apple iProf

    iPhone Hacker Headed to Guantanamo

    I hope no one actually shows up at an Apple Store with their receipt.

  2. Call me an Apple fanboy, but I bought a Lisa in December 1983 for about $8500 AND I stood in line for an iPhone on June 29th this year.

    I thought both products were fairly priced when I bought them — I never regretted spending the money. Something else they have in common: Both pointed to the future of personal computing.

    The Lisa was a commercial disaster, but its elegant GUI was the bridge from the Xerox Star to the Macintosh, and it took many years for the Mac to have the same multitasking OS and integrated applications suite.

    That said, if Steve wants to give me an Apple Store credit, I would be glad to provide my Lisa serial number. :->)

  3. The world is upside down:

    I just heard a CNET podcast with Tom Merritt defending the 33% price drop and Molly Wood attacking it as unprecedented.

    What woman has never heard of a high fashion good (e.g. shoes, coat, handbag) like an iPhone dropping from $600 to $400 within hours or days, let alone 2 months, from when you purchased it?

    I could understand a Male not understanding a price drop like this, but a Female? I don’t mean it doesn’t hurt, like the shoes or coat, but it IS precedented and no one expects a refund – you would be laughed out of Prada, and laughed at by your friends.

    This said, I am glad Apple gave them the $100 credit, but please consider it a GIFT and not a RIGHT.

  4. Hilarious!!

    The funny thing is, I’m a classic computer collector (I have an Apple II, an Apple II+, a Macintosh, a Macintosh Plus, a NextStation and an original IBM PC, among other curiosities, sorry, none for sale) I’ve been looking for a Lisa for a while. All I can say is, a Lisa nowadays costs about the same it costs when it was for sale, as a collector’s item (I coudn’t afford one)

    So, if you have a Lisa, you have some interesting cash in your hands, perhaps in the order of $8,000

    I know someone who has one with the Twiggy drives (that one would be WAY more than $8,000). He won’t sell it, unfortunately (anybody here knows what I’m talking about?)

  5. Early Lisa adopters may be all dead, but there are plenty of us early adopters of other Apple products still around. I bought an Apple II just before the II+ came out in 1978. I got a free copy of Applesoft BASIC on cassette tape because I bought one with 16K RAM instead of the 4K model. I spent $6,749.19 on a Mac II and Apple 13″ color monitor on July 13, 1987. I saw one a few years back at a hamfest for $10 (non-working). Apple would go broke offering store credits for price drops to us old-timers. Even Bill Gates doesn’t have that kind of money.

  6. Yes, I adopted her back in 1983.
    We brought her home straight from the hospital.
    I personally taught her all I know about accounting and
    Lisa is still crunching numbers today.

    In all honesty. The machine still gets fired up once in a while.
    It’s military grade and a great machine. Yet, I don’t want the rebate since I know it’s value is greater then the rebate.

    Take care – iMac… YEs I have the new iMac too.

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