Computerworld: Apple is the new Microsoft

“Don’t look now, but the role of the industry’s biggest bully is increasingly played by Apple, not Microsoft,” Mike Elgan writes for Computerworld.

“The most vociferous Microsoft haters slammed the company for being a greedy industry bully that used its monopolistic, clunky, copycat operating system to force software on users and coerce partners into unfair licensing deals,” Elgan writes.

“Don’t look now, but the role of the industry’s biggest bully is increasingly played by Apple, not Microsoft. Here’s a look at how Apple has shoved Microsoft aside as the company with the worst reputation as a monopolist, copycat and a bully,” Elgan writes.

Elgan doles out some real whoppers in his mess, including calling iTunes “the most nonintuitive application” on his Windows PC. Come on, Mike, get real. He complains that you can’t use an Apple iPod to listen to TV sound that gyms broadcast over FM radio when, of course, you can easily do so: iPod Radio Remote. Elgan even says Apple “stole the name for its iPod Touch product, according to HTC.” There’s much more similar baloney in the full article.

Elgan’s piece ends with, “My point isn’t that Apple’s growing bad reputation is deserved, but that Microsoft’s wasn’t.”

Full article, Think Before You Click™ (unless you want some laughs and wish to reward Elgan and his publisher), here.

[Thanks to MacDailyNews Reader “Dwayne” for the heads up.]

Elgan’s piece ignores a multitude of facts and history, not to mention copious legal testimony and verdicts. Bottom line: Elgan’s piece is simply a quest for hits from a Microsoft apologist.

Let us know when Apple threatens some other company that they’ll need the “knife the baby” in order to continue receiving a critical product or support from Apple, okay, Mike?

78 Comments

  1. …there is this little thing about eliminating eye soothing matte screens for harsh and eyestraining glossy ones.

    Not listening to users needs for both.

    I say that qualifies as Microsoft like behavior because I can’t just pickup for another hardware vendor for a mid range machine.

    Outside of that, no. Apple isn’t really bad at all.

  2. “Computer world is the new toilet paper?”
    How in the hell can any body compare YOGOs with Rolls Royce?
    They must be out of their mind, not jsut becuse both cars have 4 weells means that they are going to do the same job, the same way, and they are going to last the same and you will fell the same driving any of the, etc….
    Apple made good products and they are growing because people actually WANTS their products. People who buys microsoft computes (OK, PCs with windows) are ignorants, with very low budget or they must use it becuse they are obligate in their companies. (pardon my spelling, but I write this with a crappy windows computer).

  3. By the way…
    Does any body knows where can I report a crappy apple seller? I have a huge problem with a store in Menterrey mexico called “Mac Gic”, they sell a old, used computer, and also a defective macbook to a friend, and they did not wanted to give us the warranty for that. Is there a phone number or email to report this problem?

  4. As the technology sector evolves, Microsoft has had a hard time adjusting. The only thing keeping them going is their monopolistic market position. As MS Office becomes marginalized and their bloated operating system sinks under it’s own weight, smaller, more nimble competitors have the edge.

    Without clicking the link, his list of complaints is nothing compared to what Microsoft has done in the past 15 years. No need to list them here.

  5. “…there is this little thing about eliminating eye soothing matte screens for harsh and eyestraining glossy ones.

    Not listening to users needs for both.

    I say that qualifies as Microsoft like behavior because I can’t just pickup for another hardware vendor for a mid range machine.

    Outside of that, no. Apple isn’t really bad at all.”

    Maybe you should start a petition to persuade Apple to provide a matte sceen option for their MacBooks and iMacs.

  6. so after years of claiming MS is not a big bad bully that uses a monopoly illegally, NOW that all used to be true, but Apple is the one doing it, and we should all be feeling bad for the former bully, MS, who wasn’t a bully until after the fact, and with only 80plus % of the market has your best interests at heart, despite their history, and therefore Apple is BAD, bad and evil and wrong, and think of the children of Monkey boy won’t someone think of the children?!?

    this just in, Oceania has always been at war with Eastasia.

  7. I don’t think there could be more different between Apple and Microshafted. While Apple has been known to throw luxury taxes on some of their items, (black macbooks anyone?), I believe Steve Jobs truly cares more about quality of use and the art behind the user experience….whereas Microsoftie cares only about making profit, and leaving a better UI for a future generation of the product.
    I’ve been an ipod user since 2003 and have only owned one. I have NEVER bought anything on the itunes music store (because I do not believe in DRM or buying condensed versions of tracks compared to Apple lossless quality, etc.), but I use itunes all the time and have found no other player with the abilities it offers.
    It would be a different story if Apple embedded the itunes store into using an ipod instead of allowing any music to be ripped from cds onto the player…that would be a microsoft method of business!

  8. Ahhh…at least we have moved out of Denial… we are now admitting Microsoft IS a big bully….

    This is healthy folks. Healthy.

    Please see the various phases of grief in this article on suicide:

    http://www.survivingsuicide.com/grief.htm

    First stage is “Shock”. Then comes “Denial”, after acceptance of the death we leave denial and go into “Bargaining”

    This is actually from the “Kubler-Ross” Grief Cycle:

    http://changingminds.org/disciplines/change_management/kubler_ross/kubler_ross.htm

  9. “Elgan is a used douchebag.”
    Even worse. He is Rosie O’Donnells’ used once/never cleaned, used again with a Fleet/never cleanded, used a third time to pass a urine test/never cleaned douchebag.

    So there. You can eat shit and piss vinegar all in one article.
    Er, where am I going with this….

    MW:real, as in ‘get some’.

  10. Actually, he makes a number of good points though Apple apologists will deny, explain away and generally just cover up any monopolistic similarities between Apple and Microsoft.

    Can I buy any device and use it with iTunes. No. Why does iPhone require iTunes software? Good question. Can I buy any device and gain access to the iTunes store. No. Can I install my own software on an iPod or iPhone. No. You can install Safari applets on iPhone but that’s not really quite the same.

    Apple even takes the ideas of others and uses them, just like Microsoft, except it does a better job of implementation. Almost all UI features Apple has introduced can be found elsewhere and existent long before Apple implemented them.

    I’ve always maintained that if Apple had Microsoft’s power they’d be way worse than Microsoft; and with the legions of Apple zealots ready to play the role of Apple SS Corp., onguard against any dissent, naysayers or embarassing truth telling, it may just be easier for Apple to get away with it.

    Guess we’ll see if that’s true soon enough by the looks of things.

  11. For those too lazy to click on the Kubler-Ross site:

    “Getting stuck
    A common problem with the above cycle is that people get stuck in one phase. Thus a person may become stuck in denial, never moving on from the position of not accepting the inevitable future. When it happens, they still keep on denying it, such as the person who has lost their job still going into the city only to sit on a park bench all day.
    Getting stuck in denial is common in ‘cool’ cultures (such as in Britain, particularly Southern England) where expressing anger is not acceptable. The person may feel that anger, but may then repress it, bottling it up inside.
    Likewise, a person may be stuck in permanent anger (which is itself a form of flight from reality) or repeated bargaining. It is more difficult to get stuck in active states than in passivity, and getting stuck in depression is perhaps a more common ailment.”

  12. Apple does need to watch itself, however. Apple forged ahead, damn the torpedoes style, back in the late 1980s-early 1990s, insisting that its way was the best. Apple may have been correct in some situations, but others, like some of the proprietary connections on its Macs for instance, simply made Apple more expensive and less compatible.

    The danger is that Apple uses its newfound bargaining power, market strength, and good will to strong arm everyone. While there are certain times and places where Apple will need to dig in its heels and insist on a given course of action, it doesn’t want to develop a reputation either as a bully or simply as being very difficult to work with.

    Particularly with consumer electronics, you need to have other parties who work with you. Look at how amazingly well Apple has nurtured the iPod accessories market. That is one thing that Microsoft has always done well – many, many third party software developers and hardware manufacturers develop products for Windows because Microsoft does play to them.

    Apple can’t isolate itself and “go it alone”. Apple needs other companies to continue its successes (AT&T;, music labels, other content providers, iPod accessory manufacturers). Apple’s product line is too diverse and too widespread beyond computer users to try to do everything itself.

    Look at the iPod Hi-Fi as a perfect example of a product that, while nicely done, wasn’t at the top of the class and wasn’t all that needed, nor did it (or would it ever) contribute much to the bottom line.

  13. slike; please note that all the items mentioned are APPLE manufactured items, not 3rd party. Also, ipods, iphones can take any type of music or video, providing you convert first. Also, iTunes takes any type of musc/video as well provoded it is properly converted as well. While your own apps may not work, there are many apps that do work on ipods/iphones. they just all need to conform to specific software standards set by the owner, ie; Apple. While I see your point in a vague comparison, Apple is not locking anyone out, they simply state use our coding, or convert yours. your choice

  14. effwerd:
    “Remember folks, it’s not nice to make fun of the retarded.”

    Then they should have cancelled the Republican debates.

    Winston:
    “Apparently, being obtuse is the new being insightful.”

    And it’s surprising that C-SPAN doesn’t get higher ratings.

  15. The way I see it, when Apple throws its weight around and tries to bully other corporations, it is doing so with my (the consumer) best interest at heart. When Microsoft does it, it is strictly for its own benefit.

  16. Wingsy

    Do you actually believe that!! I’m sure Bill Gates thought he was acting in the best interests of his customers, which also happened to be in his best interests as well. Steve Jobs has a lot of powerful shareholders to answer too; all of whom are universally concerned only with the share price of Apple
    I’m also sure Lenin thought he was acting in the best interests of his country and his people too. That’s the thing with dictators and power mongerers – they always believe they’re acting in everyone’s best interests. They can’t believe otherwise because they wouldn’t be able to do what they do.
    Steve Jobs may have some amazing abilities but I wouldn’t trust him as far as I could throw him.

  17. “Apple has always been a ruthless corporation.”

    Ruth Hennigar is the Vice President-Product Development of OnLive! Technologies, of Cupertino, Calif. Ms. Hennigar held management positions in networking, PowerBook computing and System Software at Apple Computer, Inc.

    Ruthless for at least ten years.

  18. Yet another web hack on Microsoft’s payroll.

    The guy must live in an alternative universe or be constaintly high on crack cocaine.

    One thing’s for sure – he aint in the real world that everyone else is in!

    What a wanker.

  19. @slike “Can I buy any device and use it with iTunes. No. Why does iPhone require iTunes software? Good question. Can I buy any device and gain access to the iTunes store. No. Can I install my own software on an iPod or iPhone. No. You can install Safari applets on iPhone but that’s not really quite the same.

    Well, in most cases when you buy a piece of hardware, whether the iPod or iPhone, there is some proprietary “software” and “user-support”offered which enhances it’s value, whether it’s printer drivers, photo management software, etc. Of course, as the buyer of the hardware (iPod) you can choose to simply not use that “software/user-support” (iTunesMusicSTore) if you don’t want to. Your choice. Of course, look how many other “software” packages, or online stores support the iPod – virtually none unless they’re DRM-free MP3 sites. So, who’s cutting who out here? Does any WMA music retailer site offer sideline support for iPod users by offering MP3s or AACs without the WMA DRM wrapper? I think not. Even a free protected-WMA file I got with a purchase somewhere (McDonalds, I think… yuch, never again) wouldn’t work in iTunes on my Thinkpad, requiring WMP 9. At least I could play it (off in it’s own corner) on my Thinkpad (Windows, in case you didn’t realize that… ” width=”19″ height=”19″ alt=”wink” style=”border:0;” /> ) But… no way on my Mac could I even figure out how to do it. There was no available player. Very limiting file. Yet, all my iTunes files, whether protected, unprotected AACs, or mp3s play on all my cross-platform machines, which all run iTunes perfectly. I’m not sure what all the complaining is about. And, I still don’t have an iPod. Just a huge external HD that goes between my Mac and PC where I consolidate all my music for backup.

    Speaking of “other” devices (which ones for example are you talking about)… is iTunes software on my PC supposed to automatically keep up with all the variations of mp3 players out there on the market so it can treat each one of them like an iPod when connected to my Thinkpad? Think of the nightmare that would create. Each manufacturer has the responsibility to not only sell a piece of hardware, but to make it usable. It’s their responsibility, not Apple’s. Write some good jukebox software that runs on Macs and PC’s. Make it work better than iTunes. Make it also able to load music easily on an iPod, and I’m all over it. But, I think we’ll be waiting a hell of a long time for that…

  20. Apple has never tried to stack the Odds at ISO votes, nor have they greased their partners palms to get them to possibly do something that is well ethically questionable. Microsoft has done both of these things and in the last 60 days.

  21. No thankyou! I didn’t click, but just to let you know that even here in France MS is trying to control all or most of TV via internet too! Plus thats not counting what their doing globally
    to control the bordcasting via their given codecs & Satellite
    & for what?? To break open-sources codecs software, ease of use, high quality and not to mention all the sourround sound sources in-place.

    Just as Apple as showed better streaming of HD content in a small or large stream, plus their software “Leopard” as more to give in UI. Proven at July’s 2007 WWDC
    has Jobs demostrated a quick build of the TV wall…. clicking on any pic or just searching for water & moving-forward all at once the films of relevance to the fore.
    MDN word is music as in music to my ears if & when Apple is taken as the means of choice to bring entertainment to TV, cable & internet

  22. “Can I buy any device and use it with iTunes. No.

    you are right, many music players are not made to standards. the many that are however work very well with iTunes.

    “Why does iPhone require iTunes software? Good question.”

    because, i am sure this is shocking to you, they a) want it to actually work, and b) it has to use something to synch with, why not use software they actually already have?

    “Can I buy any device and gain access to the iTunes store. No.”

    no, not any device, but many. are you blaming other peoples poor manufacturing on Apple? that is an odd move…

    “Can I install my own software on an iPod or iPhone. No. You can install Safari applets on iPhone but that’s not really quite the same. “

    yes, you can. you can even install linux on them i believe. but why? to reduce the functionality? to ruin a perfectly good product?

  23. Computerworld is wrong. HOWEVER…

    Apple, despite having around 5% of the market is showing signs of microsoftdian syndrome. Apple’s most recent software has been less than advertised, going back to the 1st version of iWork when Apple “claimed” Pages would export HTML and Flash formats. Both claims turned out to be far from the truth, those “lies” were never addressed, in my opinion they still haven’t. As a die hard early adopter of iWork, I felt ripped off.

    The latest iMovie is a direct contradiction of Mr. Jobs statements when iMovie HD was announced, with much fanfare and Sony’s CEO on stage. It was to be, Jobs said, the age of HD camcoders. A year and a half later, camcoders are a thing of the past. Furthermore, iLife has become a tool that cators almost exclusively to .mac users or tries to manipulate people to subscribe to .mac.

    Apple’s software products are becoming less and less intuitive to use and of dubious finish quality when released. This issue is also evident in recent software updates.

    On the hardware side, the latest iMacs are more expensive, not cheaper as Mr. Jobs claimed, not forgetting it took almost a year for the iMacs to be refreshed. The Mac Pro towers have not seen a real update for OVER a YEAR now. OK, Apple introduced the 8 core tower, which is actually the best value of the offerings. The base and mid models have seen no updates nor price drops costing hundreds more than the G5s did and being refreshed far less often. Furthermore, when PC manufacturers are offering 2 or 3 GB of RAM, Apple reluctantly started offering 1 GB of RAM. No Blu-Ray, Dell has been offering it for over 6 months now.

    I don’t know about you, but I find myself less and less happy with Apple these days and feel I am getting less of a deal. That’s a Microsoft behaviour to be sure.

  24. The fact that Apple can be an innovative fair player AND be successful rankles some people, I guess. Their worldview says in order to be successful, you have to be a stupid dick. Maybe that’s a good part of the reason the world’s pretty f’ed up right now…

  25. I agree with Zero-in. Apple makes some great stuff but I’m not willing to worship Steve Jobs and say he does no wrong. Apple is a business, Apple is in the business of making money. Apple doesn’t always give us what we want.

  26. Spock: “Can you imagine a MS cult?”

    It’s twenty people locked in Ballmer’s basement forced to squirt each other endlessly. He swears they are there by choice just like all MS customers but if he doesn’t feed and water them soon, they’re going to die. He tried to pet one once and almost broke the poor, little guy’s neck.

  27. @ zero-in —

    As in zero in on an advanced dunce degree?

    If there was a beautiful forest in front of you to be appreciated you would be bitchin about the lone dead tree in the top left corner.
    geez

    MW — outside as in outside of the realm of comprehension

  28. @Spock

    When and if Apple does get as much market share for Macs as Micro$oft has for its PCs all the Mac cults are going to look silly. Can you imagine a MS cult? 😀

    Microsoft doesn’t build or sell PCs.

    @Johnny Appleseed’s Lawyer

    I’m the lawyer for a man wearing a pan on his head. Spelling is the least of my worries!

    The problem with that attitude is that people will assume you are either lazy or stupid. I would say that both assumptions are bad for a lawyer.

  29. @ Slike
    Your comments are just retarded.
    It is just like buying an HP printer, and whining because only HP offers the drivers and software.
    Just like the iPhone and the iPod need iTunes to sync (there are alternatives anyway) If you don’t like it, don’t buy it.
    However, I have been using iTunes since it’s first version on OS 9, and don’t have an iPod. Your comment is just pointless.

  30. It reminds me of this dream I had where I was talking on this iPhone, and this guy who looks like Alec Baldwin but with no hair walks over and asks if he can bum a smoke. Of course, I don’t smoke but my iPhone does, so he grabs one from it and then like all of a sudden his face starts to inflate like those Jiffy Pop popcorn skillets. And I’m sitting here going “crap” because I don’t want his face popping all over me, so I throw my iPhone at him and then dive for cover behind this Rottweiler. Effin’ freaked me out!

  31. I don’t understand how they think iTunes is an monopoly.

    There are other mp3 players around and other software too. You can buy songs at the same price at iTunes and even rent them.

    Apple sell iPods, make software to use in (on both Mac OS X and Windows) and sell songs that can be played on any PC or Mac.

    Apple haven’t tried to restrict music distributors from selling to other services, etc. Apple doesn’t sell iPods or songs at a loss, so clearly they are not like M$ at all.

  32. …there is this little thing about eliminating eye soothing matte screens for harsh and eyestraining glossy ones.

    Eeee,
    actually, I find glossy screens MUCH easier on the eye (better colors and contrast and
    less scattering of the light and annoying fuzziness). Reflections have *never* been an issue in my use. Don’t believe the choir of the matte screen whiners.

  33. People don’t get it. iTunes (and Quicktime) is Apple’s second operating system. iTunes has allowed Apple to enter the Windows monopoly thru the back door and beat the crap out of MS in media downloads, mp3 players and now cellphones. Instead of being a monopoly, iTunes has broken what would have been a MS monopoly in all these areas.

    It is still possible to buy computers, mp3 players, cellphones, software, media downloads, etc. etc. that have nothing to do with Apple. Some work with Apple stuff and some don’t. Is that a big surprise? Apple was the one asking for DRM-free content, not Microsoft and Sony. That one step would nullify 90% of the problems this guy is spouting off about.
    Apple has always allowed you to play mp3 files on it’s iPods without modification or an extra download—not MS or Sony. Remember that stupid scheme Sony had where it would convert your mp3 into their “special” ATRAC file in order to play it on their digital walkmans?
    Apple is the only reason we have any choices at all.

  34. “When and if Apple does get as much market share for Macs as Micro$oft has for its PCs all the Mac cults are going to look silly. Can you imagine a MS cult? :-“

    That’s when we create the Cupertino City State, whilst on the plains of Silicon Valley, Steves minions shadowing the dark side of the moon prepare for one final assault on plains of Silicon Valley against the Droids of Redmond. (Macbible, Innovations 3, 6:6-66 – OSX version)

  35. The level of delusion required to pretend that Microsoft’s reputation is not wholly earned by Microaoft and is as worse as most people imagine…

    I can’t go for more than 20 hours without discovering an article or post that painfully points out just how stupid, uninformed, retarded, ignorant and self-aggrandising people can be. And after all this time, I thought that I would become numb to such stupidity.

  36. I don’t understand how they think iTunes is an monopoly.

    There are other mp3 players around and other software too. You can buy songs at the same price at iTunes and even rent them.

    Yeah, but a company doesn’t have to have 100% market share to be considered a monopoly, it just has to dominate. That’s why Windows is also considered a monopoly, even though there are other choices.

  37. The headline is an insult to Apple.
    First of all Apple produces products for the consumer with the consumer in mind. Ease of use, functionality beyond all others, and great looking products with innovative designs. There about having a great, fun user experience with there products. It just works.

    Microsoft on the other hand produces products the Microsoft way, difficult to use, not user friendly, controlling the user instead of the user controlling the software. Usually you spend hours trying to figure out how Microsoft engineers want you to do things. The products are boring, not innovative. Microsoft wants your money and that’s all and they could care less about the consumer or the business. They automatically think you are a thief and you steal everything. So they make you constantly check your hardware and software and disable you just because there software thinks you might have changed something.

    Apple has no serial numbers for there OS software. They don’t have any auto checking to profile you as a thief if you are or not.
    They assume you are innocent until proven guilty unlike Microsoft. They don’t disable your computers functionality in any way. Apple trusts you, Microsoft DOES NOT!

    So this story is FUD!!!

  38. zero-in: “On the hardware side, the latest iMacs are more expensive, not cheaper as Mr. Jobs claimed ,…..”

    > Not exactly true; A 17″ imac G5, 512MB Ram, 1.9GHz CPU costed over AUD 2000.– 2 years ago.

    zero-in: “Furthermore, when PC manufacturers are offering 2 or 3 GB of RAM, Apple reluctantly started offering 1 GB of RAM.”

    >Try running Vista Ulatimate on on a 512 MB RAM, 2 GHz CPU, 128MB AGP Graphics Card, Non PCI Express 2-3 years old Win-Box ….

    BTW, Win98 slowed down when installing more than 640MB of RAM … go and figure ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  39. apple would make better stuff if the continue to inovate the ipod hi-fi,wicth is a good product in my opinion,but if they could mantain the hi-fi in the same status that would be better;i guess that thing that was happen in the store was only a server error,but with no big problems.

  40. I found some good points in the article and some weak points. Hey surprise, just like any other piece of journalism out there. Apple is a corporation. And therefore, in its quest for maximum profit will in effect “do evil”. Plenty of questionable things done by Apple and it never fails to amaze me how people are vilify anyone who makes any criticism of Apple no matter how justified.

    It would seem many Mac users are the epitome of navel gazers.

  41. Mac’s are far from being as powerful as Microsoft PC’s if you understood anything about processors and how mac lacks.

    Imagine Mac OS running as a server.

    Imagine Mac creating iTunes with patent infrindgement on Microsoft.

    Try programming on a MAC.

    I think that Mac’s are better for the ignorant user considering they can’t do !$#^ with it.

    Mac = Garbage

  42. Shame on you.
    “Can I buy any device and use it with iTunes. No. ”

    Yes you can buy mp3 players and use them with iTunes. I have several and they work just fine.

    and “
    Do you actually believe that!! I’m sure Bill Gates thought he was acting in the best interests of his customers,”

    Yes I do believe that. Ballmer has even specifically stated that their efforts are to make profit from the consumer. Their actions have YELLED that. Real Eran some. It is criminal what Microsoft has done to us in the past and is still doing.

    Or, look the other way, praise Bill and Steve B and go back to using you Vista home basic. 🙁

    Please either learn about what you speak or stop being an MS troll.

    OK, I have been pretty harsh here, but the blindness of those who just do not want to see is scary. Some of you others have commented on it and I totally agree. Either that or we are just dealing with paid MS trolls here. ????? LOL ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    Either way, its time for me to move on. Reading but no commenting cause it takes too much out of me. Really. 🙁

    en

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