Analyst: Apple’s core is Mac OS X

“While some industry watchers have argued that Apple is diversifying its business too dramatically, analysts at investment research firm Piper Jaffray said Wednesday they believe the company is actually preparing to more closely focus its business and consumer electronics segments around the central core of its Mac OS X operating system,” Katie Marsal reports for AppleInsider.

“Reacting to Apple’s just-announced media event next Wednesday, analyst Gene Munster and his research team said the Cupertino-based firm appears ripe to usher in its holiday iPod offerings during the event, which are likely to include radical redesigns of the flagship video iPod and iPod nano,” Marsal reports.

“‘We expect that the new pods will be based on a modified version of Apple’s operating system, OS X. Currently, Macs, the iPhone, and Apple TV run on OS X, and with these OS X-based iPods, Apple would have an entire line of consumer electronics products based on OS X,’ Munster wrote in a note to clients,” Marsal reports. “‘Instead of diversifying its business too dramatically, as some have argued, we believe Apple is focusing its business.'”

“Munster maintained his “Outperform” rating on shares of Apple with a price target of $211 a share,” Marsal reports.

More in the full article here.


  1. “I wonder if the sales of iPhones, AppleTVs, and hopefully new iPods (all running MacOS X) will be counted toward OS X’s market share?”

    No, that would be just like saying everything out there that runs some form of Linux, or everything that runs some form of Windows should also count toward their PC marketshare numbers as well.

  2. \”Apple\’s core is Mac OS X\”

    Umm, does anyone know what this Katie Marsal looks like? Cuz she sure seems to post a lot of stories, and I gotta tellya — if she\’s bitchin\’ hot I sure would like to drill down into her core.

    Hers, or that uptight ChrissyOne\’s.

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