Apple has debuted two new 30-second iPhone TV ads on U.S. national networks (began airing yesterday, according to MacDailyNews readers) and also added them to their roster of iPhone ads featured on Apple.com.
All the Parts:
All These Years:
See the ads in higher quality and in various sizes here.
[Thanks to MacDailyNews Reader “Tom” for the heads up.]
MacDailyNews Take: We’re not so sure if broadcasting the ideas “can you really afford this?” and “you got along without it for years and you survived” are quite the marketing double whammy for iPhone that Apple desires. We understand the intent, but what the ads subtly imply could backfire. Two hints: never run these ads back-to-back and hire some new copywriters.
I agree that an iPhone at a lower price would be nice. I *really* want one, but can’t *really* justify the $599 price tag (of course I want the 8 Gig version). But at the same time, there is no way that Apple can lower the price in the short term. How would all those people feel that just bought theirs at full price? The only way Apple will lower the price is when/if they change the iPhone line-up (new model(s), new/updated features/spec’s).
I luv apple products, adverts etc
but the iPhone has not got the full internet experience as it lacks the flash player support!
The music has become a logo (jingle), that’s fine. The ads, on the other hand, suck terribly. For one, the Market is crashing. No need to remind everyone by lying to them. The finger movements have been speeded up, which looks like another lie to me. And to ask me how I got along before this device?? PUH LEASE. Makes you wanna go “Fark you, Apple, I got along just fine, thank you.”
WORST
ADS
EVER
Apple needs ***to pull these ads now***
…and while I’m at it:
WHY DOESN’T APPLE ADVERTISE THE FARKING iMAC NOW.
Sheesh, the timing is perfect – an idiot can see that. Who have Apple hired to do their ad campaigns? Are these the same guys that rocked the iPod ads, and came up with the brilliant Mac vs PC ads? Because they sure seem like they got their heads up their asses right now.
Funny how for years people slammed Apple’s ads for not showing Mac OS X and what the computers can do. So now they finally bring those types of ads for the iPhone, and people still aren’t happy.
These ads are awesome simply because they show off what the phone can do and how in under 30 seconds. Not every ad can be a rockin’ iPod or touchy-feely “Think Different” ad.
To someone who doesn’t know much about the iPhone, these ads communicate very effectively.
Time for a software-based feature update. How many times can Apple rehash the same features in the commercials. I think people get the idea by now.
These ads are great! I really like them. These ads actually show what the product does unlike the Mac ads which never show OS X.
I find it ironic that some of the posters don’t get the fact that advertising works. Now when it really works they put more of it out. I look forward to see the next quarterly financial results. If Tired of Retards of Spanky boy are right thngs should be going in the wrong direction. But if they are wrong like I believe, you would at least think they would remove themselves from any further discussions here.
I wasn’t talking about the iPhone campaign, which I like very much. I was talking about these two ads.
Now if only the EDGE network really worked that fast. Deceptive ads – definitely; effective ads – hardly. Time for an upgrade with that silly music in the background. Let’s start to see these phones with an iPod beat to them.
Great ads, because they clearly show that the iPhone is about *how* it works, not whether it has this (usually poorly executed) feature or that one. All the iPhone ads seem targeted to showcase this major difference because people will believe what they can see with their own eyes over the ravings of even the most trusted reviewers.
The ad shows the iphone on wifi, it is not using the EDGE, that is why it is so fast.
“All the parts” is great. They’re asking if you can afford swank accomodations in Maui, not the iPhone. It’s clever and well done.
I like the other, too. There are plenty of people convinced they’ll get no use out of the iPhone (smartphones in general) and this ad is aimed directly at them, implying they’ll be lost without it. Another one well done.
Apple’s writers are doing just fine, than you.