Apple has debuted two new 30-second iPhone TV ads on U.S. national networks (began airing yesterday, according to MacDailyNews readers) and also added them to their roster of iPhone ads featured on Apple.com.
All the Parts:
All These Years:
See the ads in higher quality and in various sizes here.
[Thanks to MacDailyNews Reader “Tom” for the heads up.]
MacDailyNews Take: We’re not so sure if broadcasting the ideas “can you really afford this?” and “you got along without it for years and you survived” are quite the marketing double whammy for iPhone that Apple desires. We understand the intent, but what the ads subtly imply could backfire. Two hints: never run these ads back-to-back and hire some new copywriters.