“Computer hardware companies may have more to worry about than just the consumer market when it comes to Apple Inc.,” Donna Fuscaldo reports for Dow Jones Newswires.
“The popularity of Apple’s Macintosh computers is morphing into increased interest from corporations – and not only from the graphic arts departments, where Apple products traditionally have been popular. Apple resellers and analysts say the Cupertino, Calif., computer and entertainment company could make in-roads in the enterprise market that has historically been dominated by Hewlett-Packard Co. and Dell Inc.,” Fuscaldo reports.
“Apple has less than 3% of the U.S. corporate market, according to some estimates, and isn’t clear if being a player there is a priority for the company. However, corporations appear to be interested,” Fuscaldo reports.
“‘Executives and sales people, in particular, appreciate the cachet that Macs provide,’ said Andy Hargreaves, an analyst at PacificCrest Securities, noting that having the support of executives makes the purchasing process a lot easier,” Fuscaldo reports. “According to a survey conducted by PacificCrest Securities, 65% of companies cited consumer preference for one of the reasons they would be willing to adopt more Macs.”
Full article here.
[Thanks to MacDailyNews Readers “Daily Reader,” “Louis,” and “Mike in Helsinki” for the heads up.]
MacDailyNews Take: Come on, Apple drive that truck full of Macs through that gaping hole Microsoft has created with Windows Vista!