Fake Steve Jobs unmasked

The anonymous blogger who assumed the persona of Apple CEO Steve Jobs in his blog, “The Secret Diary of Steve Jobs,” has been unmasked by The New York Times’ Brad Stone.

Daniel Lyons, a senior editor at Forbes magazine (aka: Fake Steve), responds, “Now you’ve ruined the mystery of Fake Steve, robbing thousands of people around the world of their sense of childlike wonder. Hope you feel good about yourself, you mangina.”

Lyons writes, “What’s next for FSJ? Well, I’m taking a few days off to sit in a lake and do some yoga and meditation and non-thinking. Then I’m coming back next week, badder than ever, with a new sponsor — my homeboys at Forbes.com. Turns out they’ve been reading FSJ and liking it too. Who knew?

Fake Steve’s full post is here.

Stone reports, “Though many speculators have guessed Fake Steve was an Apple insider, Mr. Lyons says he has never interviewed Mr. Jobs nor written a story about the company. ‘I have zero sources inside Apple,’ he said. ‘I had to go out and get books and biographies to learn about a lot of the back story.'”

Stone reports, “Forbes had planned to move the Secret Diary to Forbes.com in September, although it may now accelerate the move.”

Stone reports, “As for Mr. Jobs himself — the real one — he did not seem all that interested when told the identity of his online doppelganger. He said in an instant message conversation that he had no interest in reading Mr. Lyons’s novel.”

Full article here.

MacDailyNews Note: Back on May 30, 2007, at The Wall Street Journal’s D: All Things Digital conference, the real Steve Jobs said, “I have read a few of the Fake Steve Jobs things recently, and I think they’re pretty funny, but I don’t know who it is.”

Forbes has osted an audio interview with Lyons discussing Fake Steve here.

Congrats, Brad, you win a cookie.


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