Digg Inc. and Microsoft Corp. today announced an agreement in which the two companies will collaborate to bring relevant advertising to the more than 17 million unique monthly visitors to Digg, a Web site that harnesses the collective wisdom of its online audience to prioritize the overwhelming amount of content available on the Web.
As part of the relationship, Microsoft will be the exclusive provider of display and contextual advertising on Digg. The two companies also agreed to work together on future technology and advertising initiatives.
“Our collaboration with Digg is about bringing our advertising technology and sales force to one of the fastest-growing sites on the Web and a true innovator in user-generated content,” said Steve Berkowitz, senior vice president of the Online Services Group at Microsoft, in the press release. “We believe advertisers will welcome Microsoft and Digg’s combined strengths to forge more meaningful connections online.”
Microsoft and Federated Media Publishing, Digg’s current advertising partner, plan to collaborate to bring integrated programs to Digg’s users and advertisers. “Federated Media has unique advertising sales assets that dovetail with our efforts, and we look forward to working with them,” Berkowitz said.
“We’re now positioned to provide a world-class advertising solution that builds upon Digg’s philosophy of providing a great experience for users and advertisers,” said Jay Adelson, CEO of Digg, in the press release. “As the Digg audience continues to grow and diversify, we believe that this initiative with Microsoft, and the resources that it provides, will enable us to focus less on developing an advertising infrastructure and more on developing new and innovative features for the site.”
“We are thrilled to work with these two world-class companies,” said John Battelle, founder and CEO of Federated Media, in the press release. “Digg is truly a remarkable brand.”
The companies expect to begin execution of the agreement in the coming weeks.