Apple applies for ‘multi-touch’ trademark

“Apple Inc. wants to guard its name for the iPhone’s signature interface through a trademark, but has ventured outside American borders as part of the process,” Aidan Malley reports for AppleInsider.

“On the same day as its first touchscreen devices were rolling into stores, June 29th, Apple was quietly applying for a trademark in a Far East intellectual property office for the term ‘multi-touch’ — a cornerstone of the company’s iPhone marketing efforts in the US,” Malley reports.

Full article here.

MacRumors reports, “It appears Apple has filed for “Multi-touch” trademark in the U.S. as well, with an application date of June 30, 2007: IC 009. US 021 023 026 036 038. G & S: Handheld mobile digital electronic devices with electronic mail, digital data transmission, audio player, video player, handheld computer, personal digital assistant, electronic organizer, electronic notepad, telephone, computer gaming, and camera functions, and computer software for use with such devices.

Full article here.

11 Comments

  1. This will most likely not pass. The term is too descriptive to be acceptable for trademark registration. There is also little chance of acquired distinctiveness since many other companies are using the term.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.