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“My wife, Lynn, two sons and I were driving back from the fantastic St. Edward State Park in Kenmore last Sunday, with Lynn riding shotgun and using my new iPhone and its Google Maps feature to check highway conditions as we headed around the top of the lake. We were trying to choose between I-5 and Lake City Way to get home,” Glenn Fleishman reports for The Seattle Times
“At a stoplight, as Lynn waited for the map to load, a driver in the car to our right gestured to her. We figured we’d left the gas-tank door ajar at the filling station we had just left,” Fleishman reports.
“When Lynn rolled down her window, he asked instead, “Is that an iPhone?” Sure, and we have some Grey Poupon in our Subaru’s glove compartment, too. The fellow was considering buying an iPhone and wondered if I liked it. I gave him a thumbs up,” Fleishman reports.
“All the marketing power in the world couldn’t lead people to be so intensely interested in the iPhone and to want one in spite of themselves. This desire comes from the simple idea that Apple has been lightly spreading for six months: It said it could deliver a phone as elegant and superb as the iPod. And it did,” Fleishman reports.
Full article here.
Nothing short of a phenomenon.
Apple has become a master at marketing too. Brilliantly done, just like their products. Now just get the iPhone to Denmark!!!
Maybe Apple ought to consider revolutionizing the mustard industry.
That’s old news. Glenn just recycled his Monday TidBits article for the Seattle Post_Intelligencer.
This is REALLY interesting, because the same Glenn Fleishman wrote a June 26 article for the New York Post titled “Don’t Get ‘Hung Up’ On Buying An iPhone” that advised people to stay away from this first version and wait for iPhone 2.0.
http://www.nypost.com/seven/06262007/news/columnists/dont_get_hung_up_on_buying_an_iphone_columnists_glenn_fleishman.htm
Good thing he didn’t take his own advice!
I wonder what a Poupon is? any ideas anyone? sounds like something someone poops on when they cannot find a reststop on the freeway!
I probably need one after drinking so much Camel’s Milk!! a sound proof one as well!
The “marketing” for the iPhone, includes the iPod itself, which has sold over 100 million worldwide.
Without the iPod, people wouldn’t be as intensely interested in the iPhone. People are naturally skeptical, having been let down so many times in the past. Apple is doing something phenomenal here, they are breaking past people’s cynicism and making people believe in the promise that technology doesn’t have to be hard or painful to use.
Once Apple breaks that barrier down, they create not just customers, but fans.
This process, once it reaches a critical mass, feeds on itself and creates its own momentum.
Microsoft better watch out.
@Camel’s Milk Drinker
Try “Grey Poupon” mustard. It’s advertising from about 10 to 15 years ago.
@ MikeR
Thanks for that! I’ve just had to quaff a slug of Camel’s Milk at the thought of Grey Poupon being announced in the same breathe as a n iphone!
I read the complete article and find his argument for and against the iphone like riding a storm in a dingy! One moment it is a poor phone, the next it makes high quality calls, its email is abysmall but it still outshines other phones mail applications!
My nerves are now steady as the Camel’s Milk is beginning to kick in!
“I wonder what a Poupon is?”
Has something to do with Triumph the Insult Comic Dog
//had my iPhone for a week now and just love it.
Thanks all, just Wikied it! Grey Poupon that is.
Grey Poupon = American Mustard!
Yellow Poupon = English Mustard!!
Brown Poupon = French Mustard!!! aaaaah ha! ha! ha! haaaa!!!
I split myself in laughter at my own jokes!!!!
Oops! I had better clear off before someone slaps me!
MMmmmmm. Grey Poupon spread thinly over an iPhone….Now that just sounds delicious!
Has anyone figured out how to upload video to YouTube such that it can be played on the iPhone?
A help search on YouTube for iPhone was non-responsive.
“It said it could deliver a phone as elegant and superb as the iPod. And it did,”
Sorry, the iPhone blows away any iPod made to date. It’s a good thing this was made by Apple as well.
“That’s old news. Glenn just recycled his Monday TidBits article for the Seattle Post_Intelligencer.”
Not really. I used a short version of the anecdote in TidBITS, but the articles were rather dissimilar, just on the same topic.
And it’s the Seattle Times, thank you very much.
Global Acceleration,
your post was great ….. didn’t understand it though.
So, when’s my ‘Canadian Edition’ iPhone hitting the market. I’m not going to lie…I’m far more than slightly jealous.
What the hell is this camel’s milk thing? The newest meme from Slashdot?
“Glenn Fleishman wrote a June 26 article for the New York Post titled “Don’t Get ‘Hung Up’ On Buying An iPhone” that advised people to stay away from this first version and wait for iPhone 2.0….Good thing he didn’t take his own advice.”
The New York Post article was aimed at a general audience of non-technical people, and it’s the same advice I give if asked. The Seattle Times article was a review of the iPhone’s organizer features and how well they worked. Which is quite well.
If someone is going to pony out this much money and they don’t truly need the latest gadget today, waiting six months is a good strategy for first-generation products. I bought a Mac Pro a few weeks ago, because I knew the first Mac Pro would be superceded with cheaper, faster models when the four-core chips were available. And that’s what happened.
Improvement after the first to second generation hop for many technical products is incremental, while 1st to 2nd is often a large hop (1st to 3rd for Microsoft).
Yeah, what is this camel’s milk thing? I’ve been reading your posts since they started. It’s not even listed in urbandictionary.
that reminds me…
when was the last time someone pulled up next to someone using a Zune and asked what that was. oh, wait… that would mean someone would have to be using a Zune in the first place. my bad.
I think the whole name was “Grey Poop On Da John”.
Mmmm… I just finished a nice tall glass of camel’s milk!
Oh… Not feeling so well…
I think I need to go take a zune.
Oh, MDN, could you be kind to iPhone users and put a Page 1,2… link at the TOP of the page?
Not that I don’t adore scrolling and all…
@ ChrissyOne…
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Pls dont encourage him !
That is wayyy to cool. that is the kind of reaction I used to get when my PT Cruiser was one of the first on the block.
I hope I get faster at typing on my new 8gb iPhone …
Ok, well here’s the deal.
The iPhone is cool, but with my iPod I can have the thing in my pocket and control it without even touching it directly. The scroll wheel responds through light clothing to the stop/pause/ff/rw buttons and also to the control of volume.
Fantastic.
I personally hope that both user interfaces will remain available as the iPhone spawns a new iPod only device. I’d like one of each.
I also want a MacBookMini, if they ever make one.
Behold the power of Apple
5 bucks says the Think Different campaign will come back in a slightly different flavor in the near future.
Grey-Poupon (moutarde) – maison fondée à Dijon (France) en 1777 […]
I am just shocked that another driver paid attention to another driver that he noticed anything going on in the car. Here in Iowa it’s like there’s nobody else on the road. They wouldn’t recognize a red Ferrari with a naked blonde driving. Iowa drivers, mostly mouth breathers.
Yeah I got an iPhone.
Shut my Motorola off.
Can actually retrieve my voicemail now.
Same thing happened to me this week in yellow stone national park
Anyone else notice that “Say Hello to iPhone” is a direct shot at “Hello Moto”?
As for Iowa, the state name is an acronym.
Idiots
Out
Walking
Around
This just in …
“The Iowa Council of Agriculture has recommended to suspend delivery of pork, beef and corn to BustingTheSkullsOfIdiots’ house”
It will be hard for many to dump their blackberries, razors etc, but they will, give them time, they will.
Re: “Anyone else notice that “Say Hello to iPhone” is a direct shot at “Hello Moto”?”
Actually, Say Hello to Macintosh is an age-old Apple slogan.
If you want to know what the “Grey Poupon” bit was about:
“Grey Poupon is a Dijon mustard made by Kraft Foods. Currently the best-selling Dijon-style mustard in the United States, it gained some notoriety from a late-80’s commercial in which a Rolls Royce pulls up alongside another Rolls Royce, and a passenger in one (played by Ian Richardson) asks a passenger in the other (Paul Eddington), “Pardon me, would you have any Grey Poupon?” The commercial has been satirized in the popular 1992 movie Wayne’s World, in the popular sitcom Married… with Children, as well as the Family Matters episode “All The Wrong Moves”.” (see http://en.wikipedia.org/wiki/Grey_Poupon)