Best Buy to open 300 Apple stores-within-stores

“Best Buy Co. Inc. plans to seed hundreds of its stores with miniature Apple Inc. shops, launching them in the coming weeks. It has 300 scheduled for the holiday shopping season,” John Vomhof Jr. reports for The Minneapolis / St. Paul Business Journal.

“The move is the latest chapter in Best Buy’s on-again, off-again relationship with Apple, the Cupertino, Calif.,-based computer maker that has branched out into consumer electronics with its iPod and, starting today, the iPhone,” Vomhof Jr. reports.

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29 Comments

  1. If Apple is going to grow and take their market share to the “next level”, they’ll have to get their products in major retail outlets. I’ve seen this work perfectly at Microcenter (it’s almost like walking into a little Apple Store)… The salespeople there are knowledgeable and excited about Apple products.

    It’s not the 90’s anymore and hopefully BB (and Apple) has learned something. Give em a chance, at least it’s not Walmart.

  2. @Camel Milk. How right you are! I have all this Camel’s Milk I was going to sell to the queue’s but mistimed my milking!

    I have just got to give it all away or even I who am used tomy own farting will find it unbearable once the milk goes off!

    Do you have any thoughts on this? like some iphone fuddy daddy’s that I could send it to??

  3. I don’t know what they’re like in other parts of the country, but I’ve never been able to get anyone to wait on me at a Best Buy. Several weeks ago, I went to one to buy my mother a television and couldn’t get anybody to assist me, even though the sales people didn’t seem to be with other customers. I went across the street to a Circuit City.

    I don’t think this is a good move for Apple.

  4. At least in Washington, Frys has this and it looks nice, yet crap service. Compusa, which closed all of it’ stores except one in spokane, 500 miles from Seattle, had the same and the service was a JOKE. Best Buy is slowly becoming the Home Depot of the electronics arena: Not many people working there, most who don’t know nothing about nothing. At least in our local stores you can’t get any help, and if you do, it’s a lot of “I don’t know”.
    Good Luck, Apple, I ‘ll stick with the Apple stores. We have 4 f them in a 30 mile radius.

  5. I have to agree with the consensus here… part of what makes Apple stores so great is the experience in them– playing with all of the stuff, the Genius Bar, pretty good customer service. Best Buy, from my experience, is easily one of the worst franchises out there (outside of fast food) in terms of customer service. As long as these stores-within-stores are staffed with Apple people and not Best Buy employees, I would consider checking them out. If they’re staffed with Best Buy employees, then forget it.

  6. This could work as long as it’s not run like it was when BB pretended to be interested in Apple products 7 or 8 years ago. I walked in to the computer section, there was a single iMac running OS 9, and it had frozen (remember those days?). There was no employee there that knew how to unfreeze it, or that even cared one way or the other. I heard one lady asked about “the Macs”, and the snotty-nose 16 year old PC-head told her, “Well I’d recommend a PC over a Mac…blah blah blah…”

    They’ve got to make sure PC dickheads don’t go within 20 feet of the Apple section.

  7. Do you drink Coffee and are you concerned about the quality of coffee you drink? Do you order coffee drinks like lattes and mochas?

    If you don’t know, there are Starbucks placed withing Target stores etc. These are not Starbucks employees, but Target employees making your drinks. The difference is Starbucks employees go through rigorous training in the form of manuals, videos, tests, etc. To work at Starbucks you have to sample different types of coffees and often paired with different pastries.

    It sounds ridiculous but you can tell the quality of a coffee drink from a real Starbucks and one from a Target Starbucks. Real Starbucks knows their S%*^.

    Let’s hope this is not the same situation with Best Buy.

    The last time I was in Comp USA in the mac section they had an iSight Camera Clamped onto a new iMac. The iMac already had a built in camera. I asked the guy working the department “Isn’t this a bit redundant?”. He just looked confused.

  8. APPLE DON’T DO IT!!!!

    Best Buy is the armpit of electronics retailers. It’s a natural home for Microsoft products. People who intentionally shop BB hate themselves.

    Forget about the locations and floor space. Apple, value your brand and stay as far away from BB & their fscked up staff as possible.

    Whatever happened to all those recently closed CompUSA locations? Why not turn them into Apple Stores instead?

  9. Thank you Apple for letting Best Buy sell your products. As an employee of a local reseller, I know they won’t know a damn thing about what they are selling. Which means they will come to us because we market ourselves on product knowledge, and in-store service center.

    This almost makes up for the fact you have been screwing us over, by competing directly with us with your stores.

  10. “let’s hope BB has people who have half a brain working the area.

    if anything, apple should put their own ‘genius’ retail staffers in the stores each day”

    That bold plan will ensure that people with only half a brain are working there.

  11. I have no issues with Best Buy Canada stores. I shop there all the time. I assume half a brain and poor customer service are regional issues.

    Aren’t Apple products just supposed to work. Why do you people seem to need so much hand holding when you shop retail? I thought everyone on this forum was a a self proclaimed Apple genius.

    To me Best Buy is about a fun shopping experience, a hassle free returns poilicy and 30 days price protection. I always have fun when I shop there and I have had no issues with returns. I just got $300 back due to price protection on my TV (it went down in their own store) and a free remote for my PS3 (again another promo they had advertised).

    If you don’t like Best Buy don’t shop there. If your worried about tarnishing your Apple image, get a life.

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