Apple iPhone: Steve Jobs’ Revenge

“A decade after Apple was pushed out of computing’s mainstream, it’s taking center stage in a host of other industries—with the iPhone,” Adrian J. Slywotzky reports for BusinessWeek.

Slywotzky continues, “In the ultra-competitive space where computers, entertainment, and consumer electronics meet, Apple Chief Executive Steve Jobs must have hoped and prayed for at least a brief window of solitary dominance before powerful competitors attacked its lucrative iPod stronghold. Yet as of today, 69 months later and counting, not one has come up with an effective strategic response to the iPod. Except, of course, Apple. Now Apple has announced its next big strategic move: the iPhone. Will the competitive response to the iPhone be just as slow?”

Slywotzk reports, “iPhone is not just a phone. It’s also the world’s first really powerful sub-laptop computer, equipped with an optimized version of the user-friendly Mac OS X operating system. More important, it’s an 80/20 computer… iPhone will provide 80% of what you really use your computer for: e-mail, Web browsing, simple word processing, and access to music, pictures, and video when and where you want them… The iPhone will be Steve Jobs’s Revenge.”

Full article here.


  1. I love it when we speak on behalf of other people that we know wouldn’t even give us the time of day otherwise. Yeah, Steve. I’m working on this article called “Steve Jobs – Revenge!”. Do you mind talking for a while?

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  2. You have to think that while others are busy playing catch up to the iPhone – just as they have tried catch up with the iPod – Apple is already working on the next ideas.

    So it isn’t about keeping up it’s about thinking way ahead. The competition just doesn’t get it. It used to be easy to be lazy, copy and not innovate (as with Microsoft and GM). But now the evolution of it is, if you don’t truly innovate – you’re a fossil.

  3. He’s right, because my 80 year old mom only needs to make calls, send and read email, and surf the web a little. I gave her a 12″ AluPB, but a subnote iPhone would be better and more convenient. She’s seen the ads, and wants one. How cool is that?

  4. With all the obvious thought and attention to detail that is in the iPhone, it begs an inescapable conclusion that Jobs and AT&T have a rich and diversified product & service plan mapped out for the next 5 years.

  5. Can a Mac version of the tablet be far off – I think not!

    But what to call it – that’s the question maybe something alone the lines of the iTablet or maybe even the iSlab!

    That most likely what hold it up – the naming process.

    That one has going to be a butch to name!

  6. This guy seems to get it. Calling the iPhone a “phone” is silly. Sure it can make calls but that is one of it’s lesser functions.
    Slywotzky hits the nail on the head when he calls it “… the world’s first really powerful sub-laptop computer.”
    And the reason the iPhone is at all possible is one and only one:
    OSX. It’s what makes it all possible.

  7. Agree with the opinion that there won’t be a tablet. It wouldn’t make sense, and would dilute the existing products.

    I think they’re also counting on a possible iPhone halo effect. People will stand in line and raise the iPhone to cult status. The same people will get to know and hopefully respect osx, and buy a mac when their windows box breaks or becomes obsolete. The people who buy them will also be showing them to dozens of people around them and build word of mouth buzz on top of the media interest.

    IF Apple pulls this off, this could be even more important to the company that the iPod could ever hope to be…

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