“Apple Inc. has no experience making cell phones. Almost nobody has personally seen its new star product, much less used it, yet the asking price is five times what most people have been willing to pay for a phone,” Bob Keefe writes for Cox News.
“So why is Apple’s iPhone suddenly the world’s No. 1 must-have product? Sure, it’s innovative, elegant, and has more features baked into it than any previous handset. But the key ingredient could be the near-mystical marketing prowess of Apple and its CEO, Steve Jobs,” Keefe writes.
“‘Everyone on the planet seems to know about this product,’ said Jen O’Connell, an Atlanta cell phone industry consultant and commentator who as a wireless executive has helped introduce about 100 phones,” Keefe writes.
“At the center of all things Apple, including its marketing methods, is CEO Jobs,” Keefe writes. “His unique sense of showmanship has been ingrained in Apple since he co-founded the company in 1976. But the launch of iPhone illustrates Jobs’ prowess perhaps better than any other product.”
Full article here.
JUST ADMIT……JOBS IS LIKE WILLIE FREAKING WONKA!!!
ChrissyOne
“nattering nabobs of negativity”
Sweet line.
Can’t lay claim to it. Stole from a President, doncha know… 😀
@ ron
I must admit that I get my ron and Ron muddled up, but are you referring to Aerial Ping-Pong.? … aka AFL
There is only ONE Ball game and it is called Football –
A game played by two teams of eleven players with a round ball that may not be touched with the hands or arms during play except by the goalkeepers. The object of the game is to score goals by kicking or heading the ball into the opponents’ goal.
“Some people believe football is a matter of life and death…it is much, much more important than that.”
– Bill Shankley
“Whoever invented football should be worshipped as a God.”
– Hugo Sanchez
“The rules of soccer are very simple, basically it is this: if it moves, kick it. If it doesn’t move, kick it until it does.”
– Phil Woosnam
Go you mighty Reds.
Hang’n out for the iPhone to arrive in Australia ASAP,
I hope they hook up with Optus.
SJ plays the marketing game with total supremacy, he and his posse create products that border on the salacious, the media hustlers / whores fixation for these type of products sends them into an apoplectic frenzy, especially when they are kept in the dark regarding valid information, thus driving the global marketing strategy – with a little nudge here n’ there.
It doesn’t hurt, either, that the iPhone isn’t a phone. Sure, it acts like a phone, and it acts like an iPod. But, the internet connectivity, and the OS X underpinning and potential for additional applications, such as GPS, make it so massively handy that the iPhone is creating an entirely product new class.
$500 for a phone? No thanks. $500 for the Internet in my pocket? Yessirreebob. I can leave my laptop behind on my weekend getaways. Considering that I paid $400 for a 2nd-gen plain-vanilla, audio-only, monochrome-display iPod, the iPhone looks like a steal.
And one more thing……….
Go forth into the World and acquire an iphone today!
“nattering nebobs of negativism” would be a brilliant line of pure genius if he had come up with it himself. Unless he is William Safire, he borrowed the phrase from a speech of Spiro Agnew’s (written by William Safire), who was known for such unusual alliterative phrases.
Still, I suppose it’s brilliant all the same.