Apple has begun airing a new iPod+iTunes ad featuring Paul McCartney. The ad features the song “Dance Tonight” from McCartney’s new album, “Memory Almost Full.”
Apple’s iPod+iTunes ad, “Dance Tonight” featuring Paul McCartney:
See the ad in higher quality via Apple.com here.
Last June, Apple announced that 13 vehicle brands had committed to supporting Car Keys in the Wallet app. The companies…
Apple TV on Thursday debuted the trailer for “My Brother the Minotaur,” an all-new animated kids and family adventure series set to premiere…
Apple on Thursday released macOS 26.4.1 which provides bug fixes for your Mac (including a fix for an iCloud syncing issue in…
Apple TV hosted the star-studded premiere for its upcoming comedic family drama “Margo’s Got Money Troubles” at Regal Union Square theater…
Europe’s biggest Apple museum has officially opened its doors in Utrecht, Netherlands, just in time for Apple’s 50th anniversary…
U2, Dylan, McCartney, not bad at all.
Something’s not right.
Paul continues perform before screaming fans but isn’t that like putting the McCartney before the hoarse?
Did he get a face lift? Maybe its the iPod-induced spring in his step…?
I bet he’s experienced this ad 40 years ago when on an acid trip with the rest of the beatles…..not a bad song though
I saw it during The Daily Show last night. I was almost dancing by the end of it… McCartney’s talent for simple, catchy tunes will never cease to impress me.
recipe for a catchy song:
put everyone or everybody in chorus
use happy verb like dance, sing, play
use tonight or tomorrow
whistle
repeat.
@ [doc square]
…and you forgot one important ingredient:
MORE MANDOLIN.
I heard Paul McCartney once bought Heather Mills a plane as a Christmas present…
And as well as the plane, he also bought her a Gilette Razor so she could shave her other leg too!
Sucks! where’s the super-catchy rock vibe? I can’t dance like an iPod dancer with that playing.
Diss it if you must, but for those of us over 45, that ad resonates. Music has the ability to transport us, and seeing and hearing someone whose music influenced your life conjures up memories and good feelings that can’t be denied. And we have the money to buy what we want. Peace out.
A 67 year old man singing and dancing in sneakers…creepy!!!
I only diss it because it’s him. Over the years, he has come across to me as a money-grubber. The song is fine, but I’m not a fan of who he is as an individual– makes it hard to listen. I don’t hear nostalgia– I hear who he is now.
These comments brought to you by people who did NOT change pop culture forever.™
I hope you all decide to just up and die before you’re 67. No one should be allowed to have fun at that age, anyway. ;P
No news here – just another iPod+iTunes ad variant. Just tell me when we’ll see some Mac ads with the visual impact – the real “wow” – of the iPhone ads.
Force the Retirement of Old Musicians
The McCartney ad needs more Wir sind Helden in it.
A few points from Wikipedia:
McCartney is listed in The Guinness Book Of Records[267] as the most successful musician and composer in popular music history,[268] with sales of 100 million singles and 60 gold discs.
McCartney’s song “Yesterday” is the most covered song in history with more than 2,000 recorded versions[272] and has been played more than 7,000,000 times on American TV and radio, for which McCartney was given an award.[273] After its 1977 release the Wings single “Mull of Kintyre” became the highest-selling record in British chart history, and remained so until 1984.
McCartney played for the largest stadium audience in history when 184,000 people paid to see him perform at Maracanã Stadium in Rio de Janeiro on 21 April, 1990,[276] and he played his 3,000th concert in front of 60,000 fans in St Petersburg, Russia, on 20 June 2004.[277] Over his career, McCartney has played 2,523 gigs with The Beatles, 140 with Wings, and 325 as a solo artist.
Based on a whole body of work, the impact of The Beatles, and the durability of his music, the petty sniping is ineffective.
MDN Word: truth…and that’s the truth!
sure everybody has a place in this world, old has been musicians advertizing for a technology company are an odd choice.
Why not have Houdini and Bela Lugos videos introduce the new iphone then?
@ …not
I’m sure you meant to type “advertising”, and “Lugosi.” I was merely making a point about the power of music memory, and why this ad will work for a huge segment of the population that has large amounts of disposable income. It’s not all about the present. Check back in 40 years and see how much music that is being created today is still known and appreciated by a large segment of the society. And even if it’s not, you’ll probably hear it and flash back to what you were doing when it originated, and it will have an impact on you. And if it’s used to advertise something you are already interested in, it will strengthen that feeling.
“It ain’t too loud, and I ain’t too old.” Now you damn kids get offa my lawn!
Great ad. Reached even more audiences
Re: Jim – I had to read your comment twice to get it. Very funny.
Lugos was a typo, advertising is British English for the American misspelling. The babyboomer community is a marketing force to be reckon with and it is clever marketing on the part of Apple. PM did write many rock classics but like most over-the-hill performers he belongs in Las Vegas not on a progressive medium.
OK, let’s agree to disagree. Thank you for making your points without, “dood, your gay,” which is what often passes for discourse these days. I agree that he’s not the poster boy for a progressive medium, but using him in one ad of many to help reach a wealthy group of people is probably not a dumb idea. It won’t work for everyone, but I’m just saying that it will work for my g-g-generation. As further proof of the concept that music can have such strong emotional impact, the other day an ad or something came on the telly (since you may be British), and it was the old Walt Disney theme from the 50’s & 60’s. My wife commented that we can’t ever hear that music without flashing back to childhood, and it was true…I was having the same feelings before she even said it.
Enjoyed the interchange. I’m out.
I’m with ya Old Timer (and ChrissyOne, too) …
but, I wonder about the Wikipedia entry you cite concerning
the song “Yesterday” …
I woulda thought “Louie Louie” held the honor for being the most covered song in history ..
(ya hafta be a real “OldTimer” to remember that one, huh ?)