Apple’s iPhone and ‘new high-capacity iPod’ could help stabilize flash memory market

“Analysts are betting Apple’s $499 super-phone, which goes on sale June 29, and a new high-capacity [Flash-based] iPod could suck up so much cheap flash memory that it could help put free-falling prices in one of the fastest-growing slices of the semiconductor industry on pause. At least for a few months,” Brian Caulfield reports for Forbes.

“‘The iPhone is a big factor in rejuvenating a lot of the NAND market and the flash market in general,’ says Alan Niebel, chief executive officer at memory and storage researcher Web-Feet Research in Monterey, Calif.,” Caulfield reports.

“Here’s a quick calculation, courtesy of Jim Handy, an analyst with market researcher Objective Analysis. If Apple is buying between 400 million and 500 million 4 gigabit NAND flash memory chips from Samsung, as reported in the trade press, that probably represents 40% of Apple’s total orders, Handy figures. The other 60% of Apple’s business will go to Samsung’s competitors, Handy says, who control roughly the same proportion of that market,” Caulfield reports.

Caulfield reports, “That gives Apple enough memory to crank out the equivalent to between 60 million and 75 million 8-gigabyte units during the second half of this year, Handy argues, up from 30 million units during the same period last year. “

Full article here.

15 Comments

  1. emax:

    When discussing NAND flash chips, BIT is correct, just as it is also correct when discussing bandwidth in some cases (if you ever see Mbps, that’s bits, while MBps is bytes)

    One BIT is 1/8 of a BYTE. That’s why ordering 1 billion 4 gigaBIT chips (I’m using the low end of the authors figures, assuming that 400 million is 40% of Apple’s order) results in only 60-75 million 8 gigaBYTE iPods. It takes 16 4 gigaBIT chips to make one 8 gigaBYTE iPod nano. Divide 1 billion by 16, and you get…62.5 million.

    Cheers.

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