Flash-based Apple iPod video on hold?

“Although general comments from memory module makers, in Taiwan or overseas, have all said that a NAND flash-based iPod video is listed in Apple’s plans, the exact launch schedule is still under question,” Esther Lam and Josephine Lien report for DIGITIMES.

“Some memory module makers in Taiwan are saying that over the third quarter Apple has placed monthly orders for about 20 million units (in 1Gbit equivalent units) of NAND flash, a quantity that suggests that Apple is planning for additional demand, and which the module makes are attributing to the flash-based iPod video,” Lam and Lien report.

“However based on recent price trends, one flash-related sales manager at a Taiwan memory module house believes that Apple may need to postpone its launch plans for the NAND flash-based iPod video beyond the third quarter as the product would not be competitive,” Lam and Josephine Lien report. “Another flash-related sales director… noted that Apple should be able to meet its launch schedule, but may opt to introduce the device with a lower storage capacity that the current HDD version.”

Full article here.

[Thanks to MacDailyNews Reader “Johnny Bravo” for the heads up.]

24 Comments

  1. “noted that Apple should be able to meet its launch schedule, but may opt to introduce the device with a lower storage capacity that the current HDD version.”

    sometimes technology takes a step back in order to take a step forward, cd quality > mp3, HD > itunes etc, if mr average joe doesnt notive the difference, then it catches on, and ‘most’ people dont fill up an 30gb ipod

  2. Andy wrote: “sometimes technology takes a step back in order to take a step forward, cd quality > mp3, HD > itunes etc, if mr average joe doesnt notive the difference, then it catches on, and ‘most’ people dont fill up an 30gb ipod”

    However, I think there is a big perception difference between an iPod that could hold 80 GB v. the “new and improved” iPod that only holds 40 GB. The difference with mp3s is that no one could take that many songs with you, or e-mail them around, previously, so the lower quality was offset by new capabilities. I don’t think the new capabilities of flash drives will be as apparent or even as desireable to consumers as moving from CDs to digital files.

    The real difference could come in the overall form factor. If the new iPod uses a widescreen like the iPhone, it will have more “new and improved” features than simply replacing the HDD with a flash drive, and then a lower capacity may be more easily justified.

    However, with the new iPod likely being aimed straight at video playback, storage capacity is going to be a key selling feature. On the flip side, Apple will be able to have “new” iPods quite regularly with increased flash drive capacity as supply improves, which could mean more regular updates.

  3. Flash memory vs Hard drives makes sense to reduce power consumption and size and weight.

    But I’d rather have a widescreen video ipod with a HD now than wait a year for flash prices to be low enough.

  4. Let’s get back on track and leave poster’s personal lives out of this. Chrissy posts a lot of great comments so leave her be.

    As for the new iPods, we’ve been waiting for an upgrade for some time. Maybe they could have both the HDD versions at 80GB or 100GB or whatever and introduce the flash-based ones at lower capacities until the price comes down. Or as Chrissy pointed out, multiple hard drives could do the trick.

  5. I’m a low life, scum eating dirt-bag who is a poor excuse for a human that hides behind a handle and gets his jollies off by outing others online. The absolute best example of a POS bag of skin taking up space on the planet.

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