Apple today launched three new iPhone ads on U.S. network television:
Never Been an iPod:
How To:
Calamari:
Higher quality versions via Apple.com:
• Never Been an iPod
• How To
• Calamari
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Hmm… the end of June can’t come fast enough!
Boom! Game over.
People didn’t know they wanted it until Apple built it.
Wow, slick. The UI is so quick! Awesome.
Anyone know what music that is playing in the background?
Man, those are good ads. Let all the iPhone pretenders try to pretend they’re just as good after everyone sees these.
Sweeeeeeeet!
give a little love and it all comes back to you… sounds like the song from the coke ads
Apple has just been granted a license to print money by the U.S. Government.
FIY…
Just say a add for iPhone on CBS BY AT&T…
Nice…
And the due date June 29, 2007
I’m not 100% sure I’m feeling the iPhone ads — are you guys truly excited about these ads? Don’t they seem a little ho-hum to you? Hee hee — maybe it’s the kindergarten music. Not really sure. I wish the ads were more comprehensive or more exciting — like the iPod dancing silhouette ads.
Nice but way to make my erection go down with that “Use requires minimum 2 year activation plan” disclaimer at the bottom.
I wants it!
It’s mine!
Dankman,
People always knew they wanted it. They just couldn’t figure out why no one would build it until Apple did.
MacBill:
I think the music is fantastic. It gives it an awesome nonchalant feel. Like, “Oh, you didn’t know I was this cool? Huh. I guess now you do.”
MacBill, you’ve got to be kidding me.
Anybody in America who just finished making a call on a RAZR would probably start doing backflips upon seeing those commercials.
They probably can’t believe it’s a cell phone. The interface is so… well I can’t find a word to describe it. Delicious I guess.
Those commercials are simply beautiful to someone like me who’s always waited for a day when phones look and function like this.
I just watched all three on apple.com in HD slow-mo. Just fantastic. A-fscking-mazing. er… does that mean it “mazes” me? If so, I take it back. iPhone’s the opposite. It’s joy.
The ads are good because they show what the phone does. An iPod/iTunes style ad that doesn’t show the product in action would not work in this case.
It’s my Precious……….
Finally…!!! ads that show how the thing works… now lets do some ads like that and show how OSX works… oook???
The iPhone model on the iPhone home page says Cingular in the top left. The model in the commercials say AT&T. Obviously, there is a newer model for the shoots. I’m guessing that they left out the Games button on the lower right to add to the suspense.
MacGuy,
No doubt…
OS X really needs to be SHOWN for people to get it…not just the cool effects either.
The funny thing is seeing these spots after seeing the “Surface” news reports. We now see how a PRACTICAL application works with Multi-touch…and not some silly $10,000 table.
The only thing I don’t like about that: at the end of at least one of the ads it says “Use requires minimum ,new 2 year activation plan.” (Emphasis added). And my contract JUST expired. Well, looks like I won’t be an early adopter.
The iPod dancing silhouette ads only play on iPod’s brand name. iPod does not need an introduction that separates it from other digital music players. People already know iPod. iPhone, OTOH, needs to show the new way people interact with the GUI and multi-touch. iPod-like commercials are useless because people don’t get to see how different iPhone is from other cellphones and what it can do.
I also think the ads play down iPhone’s capabilities for now. Perhaps when iPhone is released, they’ll show more cool features we haven’t seen yet.
does it have gps? how did it know that the seafood restaurant was closest? I can see if it keys off of your home zip, but it’s a MOBILE phone… Either it has gps or there was a bit o’ fudging the accuracy in the ad – we missed the part where a location was set. Also – it probably takes some time to boot up – probably not.5 seconds as was shown in another ad.
and about the music – it has the same feel as the “I’m a Mac: campaign – a little kindergatenish, but probably meant to convey that it’s simple to use. We already know it’s cool; no need for trendy / edgy music.