“Verizon is preparing a secret weapon for the escalating handset wars,” Scott Moritz reports for TheStreet.com. “Just a month before Apple’s iPhone is due to juice AT&T’s growth, industry watchers say New York-based Verizon has some hand candy of its own to sweeten sales.”
“‘They are working on an answer to the iPhone that is supposed to be pretty good,’ says one telecom expert who is familiar with Verizon’s effort,” Moritz reports.
“Verizon’s anti-iPhone is LG’s Prada. The Prada, or KE 850, was recently introduced in England and is very similar in appearance to the iPhone,” Moritz reports.
Moritz reports, “In reaction to all the iPhone attention AT&T is getting, Verizon COO Denny Strigl told USAToday Tuesday: ‘We do have a very good response in the mill. You’ll see that from us in the late summer.’
Moritz reports, “A Verizon representative played down the notion that the company was banking on the Prada as its answer to the iPhone. ‘We have several music devices coming’ including the LG Prada, ‘but there are others,’ the representative said.”
Full article here.
[Thanks to MacDailyNews Reader “MacVicta” for the heads up.]
“Very similar in appearance…” You gotta love it. If the best Verizon can come up with is the LG Prada and some nebulous, dubious vapor, they’re doomed. This ill-advised, playground-inspired business practice of pretending you have something when you have nothing just before your date with the steamroller always reeks of desperation. Pack the golden parachute carefully, Denny, it sounds like you’re gonna need it.