“Madhouse will be producing advertising, brochures, direct mail and the point of sale. Media buying for the launch will be handled on a country by country basis,” How-Do reports. “The creative strapline is ‘Coming soon to a glove box near you.'”
“Toyota’s iPod Integration Kit allows the customer to plug an iPod into the car glove box and then use either the steering wheel or usual audio system controls,” How-Do reports.
Full article here.