Microsoft exec flings the usual FUD at Apple iPhone

“Apple’s soon-to-be-launched iPhone will be irrelevant to business users because it is a ‘closed device’ and does not support Microsoft Office, a senior executive with the software giant said this week,” David Braue reports for ZDNet Australia.

“‘It’s a great music phone, and I’m sure it will be fantastic and have an interesting user interface,’ Microsoft’s Asia-Pacific head of smartphone strategy Chris Sorenson told press during a recent visit to Australia,” Braue reports.

“‘However, it’s a closed device that you cannot install applications on, and there’s no support for Office documents. If you’re an enterprise and want to roll out line of business applications, it’s just not an option. Even using it as a heavy messaging device will be a challenge,’ the executive added,” Braue reports.

Full article here.
This Microsoft executive is simply using the main talking point of the FUD campaign against Apple’s iPhone, namely: “iPhone is not for business.” It’s a weak point, as Microsoft should know, since Research In Motion has already long ago proven it wrong with the Blackberry, but it seems to be all they’ve got. These things happen when you’re instantly outclassed and shown to be 5-10 years behind the times, as Apple did to the mobile device industry with their iPhone unveiling. The fact is that business people will decide which device they want to carry and their businesses will adapt to it. Many will choose Apple’s iPhone.

This tack isn’t new. Goofy quote whore Rob Enderle tried out this same talking point back in early February (here). So did some no name from an internal network security provider (here), perhaps trying to protect his business by pushing Microsoft products while discouraging the use of Apple products — you know, like the IT guys who “choose” Windows’ and its inherent insecurity for their own job security. Microsoft even trotted out their trained dancing monkey to fake cackle and recite back the same talking point (here). There have been many others; we’ll spare you.

The fear they spread is their own. And they’re right to be afraid. (Hey, at least they got one thing right!)

That Microsoft is still so reliant on Office to fuel their multitudinous and wide-ranging failures is a sad indictment of their so-called management. That they use Office to try to leverage others out of markets or keep them out of markets is something the antitrust authorities should closely examine. We don’t use Microsoft Office for this reason, among others, and also because we’ve found that – gasp! – we can survive just fine without using a single one of Microsoft’s bloated, unimaginative products, thank you very much.

Related articles:
The massive FUD campaign against Apple’s iPhone ramps up – January 10, 2007

iPhone looms like 800-pound specter over beleaguered Motorola – April 18, 2007
Apple and Cisco explore iPhone compatibility – April 18, 2007
Apple iPhone wannabes don’t even come close to what Apple has built – April 05, 2007
Why iPhone could be more than worth Apple’s price – April 03, 2007
Wired: Apple iPhone has wireless industry scrambling – March 30, 2007
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Apple iPhone steals CTIA Wireless 2007 show; FCC chairman wouldn’t give it back – March 27, 2007
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Sony CEO Stringer talks Apple iPhone: ‘I wouldn’t bet against Steve Jobs’ – March 17, 2007
The Beeb tries to equate ‘smartphones’ with Apple’s iPhone – March 16, 2007
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Wired’s Mortensen: Apple is under-selling iPhone with their 10 million figure – March 13, 2007
Apple’s marketing machine does it again: iPhone generates $400 million in free publicity – March 10, 2007
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Apple COO Tim Cook: iPhone is a revolutionary product; you get what you pay for – February 28, 2007
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Goldman Sachs: 4 reasons to be bullish on Apple’s iPhone – February 26, 2007
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RealMoney: Apple just blew up the whole damn mobile-phone supply chain with its new iPhone – January 11, 2007
eWeek: Apple iPhone fallout: ‘They must be crying in Nokia-ville and other telephony towns today’ – January 10, 2007
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Time: ‘iPhone could crush cell phone market pitilessly beneath the weight of its own superiority’ – January 09, 2007
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Mac users should not buy Microsoft software (or hardware) – May 16, 2003

63 Comments

  1. iPhone will be used in my business, because I want a secure, well made, aesthetically pleasing, secure, fully featured and secure, with the worlds best jukebox (that’ll be a touchscreen iPod) and able to run carefully chosen apps that will not break my phone.

    Also, it’ll run in my business because I run my business and I actively avoid Micro$oft products like the plague.

  2. i hate office, and the only reason I still need it is because Apple doesnt have a spreadsheet app. (Appleworks does NOT count)

    Please Steve, tell me Leopard is stalling because iWork got a new app named Cells.

    Apple makes a spreadsheet and I delete MS from my computer forever.

  3. They are running scared right now. They know that the iPhone will change the game and they are trying to protect their investment by spreading fud to keep their customers. I cannot wait until the iPhone comes out. I will be the first in line to reup my service and plan…..

  4. I’d wager that there are fewer phone users that actually use Office on their phone than there are windows tablet PCs.

    It’s a PHONE !

    If they want to use Office, they’ll carry a laptop. As Fake Steve would say, “Frigtard!”

  5. For me, MacLinkPlus is MS Office. PERIOD.

    Why the F would you want Office dox on your handheld?
    I bought Documents to Go for my Palm and rarely, if ever, use it.

    These Droids just don’t get it. MS should stick to what they do best: gouging their existing “customer” base and ripping off others’ ideas.

  6. my Palm OS PDA does not run Microsoft Office, therefore it is irrelevant.

    my refrigerator does not run Microsoft Office, therefore it is irrelevant.

    i cannot run Microsoft Office on Chris Sorenson, therefore he is irrelevant.

  7. “…there’s no support for Office documents” is a huge selling point for me.

    I simply don’t want them.

    Maybe Apple can use that line as a slogan in their marketing for iPhone:

    iPhone: There’s No Support for Office Documents.™

    Works for me.

  8. “However, it’s a closed device that you cannot install applications on, and there’s no support for Office documents.”

    Asked why a BMW motorcycle travelling 200 k/hr on an autobahn would need Office or any other application, the Microsoft executive screamed “Everything needs Office!” Then he screamed nonstop for three hours.

    The asylum visiting hours are 1400 to 1600 each weekday.

  9. I have no choice but to use MS Office on occasion, but who’s to say that I actually purchased a legal copy of it though… ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  10. If MicroSoft had been in the horse and buggy business…

    “Ford’s soon-to-be-launched automobile will be irrelevant to business users…”

    Either MicroSoft is riddled with idiots who will say anything or they think we’re idiots who’ll believe anything they say.

  11. Who is to say that the iPhone won’t actually support office docs. After all they can be opened by iWork apps and given the iPhone runs OS X it will likely have iWork apps onboard.

    To those who say people don’t use office apps on their phone this is not true. I use my PDA to take notes in lectures. For this reason I would like to see the iPhone support a pen based text recognition input system at some point. Beats using pen and paper for convenience.

    Tim

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