Microsoft exec flings the usual FUD at Apple iPhone

“Apple’s soon-to-be-launched iPhone will be irrelevant to business users because it is a ‘closed device’ and does not support Microsoft Office, a senior executive with the software giant said this week,” David Braue reports for ZDNet Australia.

“‘It’s a great music phone, and I’m sure it will be fantastic and have an interesting user interface,’ Microsoft’s Asia-Pacific head of smartphone strategy Chris Sorenson told press during a recent visit to Australia,” Braue reports.

“‘However, it’s a closed device that you cannot install applications on, and there’s no support for Office documents. If you’re an enterprise and want to roll out line of business applications, it’s just not an option. Even using it as a heavy messaging device will be a challenge,’ the executive added,” Braue reports.

Full article here.
This Microsoft executive is simply using the main talking point of the FUD campaign against Apple’s iPhone, namely: “iPhone is not for business.” It’s a weak point, as Microsoft should know, since Research In Motion has already long ago proven it wrong with the Blackberry, but it seems to be all they’ve got. These things happen when you’re instantly outclassed and shown to be 5-10 years behind the times, as Apple did to the mobile device industry with their iPhone unveiling. The fact is that business people will decide which device they want to carry and their businesses will adapt to it. Many will choose Apple’s iPhone.

This tack isn’t new. Goofy quote whore Rob Enderle tried out this same talking point back in early February (here). So did some no name from an internal network security provider (here), perhaps trying to protect his business by pushing Microsoft products while discouraging the use of Apple products — you know, like the IT guys who “choose” Windows’ and its inherent insecurity for their own job security. Microsoft even trotted out their trained dancing monkey to fake cackle and recite back the same talking point (here). There have been many others; we’ll spare you.

The fear they spread is their own. And they’re right to be afraid. (Hey, at least they got one thing right!)

That Microsoft is still so reliant on Office to fuel their multitudinous and wide-ranging failures is a sad indictment of their so-called management. That they use Office to try to leverage others out of markets or keep them out of markets is something the antitrust authorities should closely examine. We don’t use Microsoft Office for this reason, among others, and also because we’ve found that – gasp! – we can survive just fine without using a single one of Microsoft’s bloated, unimaginative products, thank you very much.

Related articles:
The massive FUD campaign against Apple’s iPhone ramps up – January 10, 2007

iPhone looms like 800-pound specter over beleaguered Motorola – April 18, 2007
Apple and Cisco explore iPhone compatibility – April 18, 2007
Apple iPhone wannabes don’t even come close to what Apple has built – April 05, 2007
Why iPhone could be more than worth Apple’s price – April 03, 2007
Wired: Apple iPhone has wireless industry scrambling – March 30, 2007
Report: AT&T Wireless says Apple iPhone release date June 11 – March 30, 2007
Apple iPhone steals CTIA Wireless 2007 show; FCC chairman wouldn’t give it back – March 27, 2007
AT&T has received 1 million Apple iPhone inquiries so far – March 27, 2007
Apple’s iPhone ‘preverberations’ rock cell phone industry – March 26, 2007
Sony CEO Stringer talks Apple iPhone: ‘I wouldn’t bet against Steve Jobs’ – March 17, 2007
The Beeb tries to equate ‘smartphones’ with Apple’s iPhone – March 16, 2007
Cellphone users set their sights on Apple’s iPhone; look to get out of existing contracts – March 15, 2007
Getting ready for Apple iPhone: How to get out of your 2-year cellphone contract – March 13, 2007
Wired’s Mortensen: Apple is under-selling iPhone with their 10 million figure – March 13, 2007
Apple’s marketing machine does it again: iPhone generates $400 million in free publicity – March 10, 2007
Analyst: Apple’s iPhone has Palm ‘shaking in their sandals’ – March 09, 2007
Which company is most at risk from Apple’s looming iPhone onslaught? – March 04, 2007
Morgan Stanley reiterates Apple ‘buy’ – says market is underestimating iPhone demand – March 01, 2007
Apple’s 10 million iPhone sales target for 2008 would surpass most other smart phone sales – March 01, 2007
Apple COO Tim Cook: iPhone is a revolutionary product; you get what you pay for – February 28, 2007
Apple COO Tim Cook: iPhone on track for June launch – February 27, 2007
Goldman Sachs: 4 reasons to be bullish on Apple’s iPhone – February 26, 2007
Apple airs iPhone teaser ad during Oscars – February 25, 2007
Apple preps 3G iPhone model for Europe – February 25, 2007
The once-mighty Palm Inc. doomed to decline and failure – thanks to Apple’s iPhone – February 23, 2007
Palm CEO can’t stop talking about Apple iPhone – February 19, 2007
Digit takes a closer look at Apple’s iPhone – February 14, 2007
Microsoft caught off-guard, beaten badly by Apple’s iPhone innovations – February 13, 2007
Apple’s soon-to-be iPhone rivals sound just like iPod rivals circa 2001 – February 01, 2007
O2, Vodafone, Orange, T-Mobile battle for exclusive rights to Apple iPhone in UK – January 26, 2007
Rogers to offer Apple iPhone exclusively in Canada – January 25, 2007
Research in Motion downgraded due to Apple iPhone competition – January 23, 2007
Ihnatko: Hands-on with Apple’s iPhone (which runs Mac OS X 10.5 Leopard) – January 18, 2007
Microsoft CEO Ballmer laughs at Apple iPhone – January 17, 2007
RealMoney: Apple just blew up the whole damn mobile-phone supply chain with its new iPhone – January 11, 2007
eWeek: Apple iPhone fallout: ‘They must be crying in Nokia-ville and other telephony towns today’ – January 10, 2007
Jefferies downgrades Motorola on fears of market share loss to Apple iPhone – January 10, 2007
The only thing really wrong with Apple’s iPhone is its name – January 09, 2007
Time: ‘iPhone could crush cell phone market pitilessly beneath the weight of its own superiority’ – January 09, 2007
Analyst: Apple iPhone should be given its own category – ‘brilliantphone’ – January 09, 2007
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007

Mac users should not buy Microsoft software (or hardware) – May 16, 2003


  1. iPhone will be used in my business, because I want a secure, well made, aesthetically pleasing, secure, fully featured and secure, with the worlds best jukebox (that’ll be a touchscreen iPod) and able to run carefully chosen apps that will not break my phone.

    Also, it’ll run in my business because I run my business and I actively avoid Micro$oft products like the plague.

  2. i hate office, and the only reason I still need it is because Apple doesnt have a spreadsheet app. (Appleworks does NOT count)

    Please Steve, tell me Leopard is stalling because iWork got a new app named Cells.

    Apple makes a spreadsheet and I delete MS from my computer forever.

  3. They are running scared right now. They know that the iPhone will change the game and they are trying to protect their investment by spreading fud to keep their customers. I cannot wait until the iPhone comes out. I will be the first in line to reup my service and plan…..

  4. I’d wager that there are fewer phone users that actually use Office on their phone than there are windows tablet PCs.

    It’s a PHONE !

    If they want to use Office, they’ll carry a laptop. As Fake Steve would say, “Frigtard!”

  5. For me, MacLinkPlus is MS Office. PERIOD.

    Why the F would you want Office dox on your handheld?
    I bought Documents to Go for my Palm and rarely, if ever, use it.

    These Droids just don’t get it. MS should stick to what they do best: gouging their existing “customer” base and ripping off others’ ideas.

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