Microsoft tries to outdo Apple iPhone with new ZenZui mobile UI

Microsoft Corp. today announced the launch of ZenZui, an independent company focusing on the ways people engage, consume and interact with Web content through mobile user experiences. ZenZui’s Zooming User Interface, a patented Microsoft technology, was initially developed by the Microsoft Redmond Research lab. Microsoft IP Ventures helps startups and growing companies speed their time to market. ZenZui worked with IP Ventures to acquire the technology and prodide assistance in securing venture capital funding to help launch their company.

“ZenZui is an exciting proposition for us and demonstrates how Microsoft is turning intellectual property into valuable business opportunities,” said Dan’l Lewin, corporate vice president of Strategic and Emerging Business Development at Microsoft, in the press release. “Our IP Ventures program opens the door for entrepreneurs to have access to the work of world-class research teams. Ultimately, this access allows them to rapidly bring new products to market based on those technologies.”

ZenZui’s core technology brings information visualization techniques out of the research lab and onto mobile phones and into the hands of mobile device operators, marketers and consumers. ZenZui’s zooming user interface employs up to 36 individual “Tiles” that are selected and customized by the user. This modular tile interface lets users sync, surf, and share digital content.

“This innovative technology developed with the help of Microsoft Research has provided a strong foundation from which ZenZui has developed a unique user experience,” said Eric Hertz, chief executive officer of ZenZui, in the press release. “ZenZui’s compelling platform is already creating excitement among carriers, content providers, interactive agencies and major marketers.”

Companies onboard for the initial trial include, OTOlabs, Avenue A | Razorfish and Inc.

ZenZui demo video:

CBS News looks at Apple’s iPhone:

More information on ZenZui is available at
Microsoft redefines derivative sucking yet again.

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  1. Cynic821: you’re right, the phones are on a stick. thanks for pointing that out. i went back and rewatched the video and it makes it obvious. how crappy is the phone if you gotta hold it up like that just for user input.

  2. Can you just imagine how personally upset the mobile carriers (except cingular), handset makers are.

    Just imagine the onslaught of board meetings aka disaster recovery.

    Apple pushes the envelope everyone else follows

    Gasp, Microsoft is behaving in a matter just waiting for Apples next move so they can copy it.

    They are just desperate for innovation since there is none in their world. All they can do is quickly copy.

    This product is clumsy, ugly, and pure ***t

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