Analyst: Apple TV is a platform, not a single product

Apple Store“Operators must view the new Apple TV box as a platform and not a single product. Already, Apple offers on demand TV downloads at slightly below standard definition broadcast quality. The version 1 Apple TV box hardware is capable of HDTV quality complete with HDMI output: it must be a matter of time before HD is available through the Apple iTunes store,” Ian Fogg blogs for JupiterResearch.

“Even worse news for operators is that it is becoming increasingly clear that the Apple TV box is both flexible and powerful. Mossberg reports it runs a cut down version of Apple’s Mac OS X. Initial disassembly by an enthusiast website indicates that the hardware is little different from a low end laptop: an Intel ULV Pentium M CPU running at up to 1Ghz; 256Mb main memory; Nvidia Go7300 3D graphics with 64Mb dedicated graphics RAM; 2.5 inch hard drive; and an Intel 945G chipset. On that hardware, Apple does not need to cut back OS X very much, and could enable most of OS X’s features, if Apple saw a customer benefit,” Fogg writes.

Fogg writes, “What this means is that Apple has the capability to extend the feature set pretty easily.”

Full article here.

Related articles:
Digital Trends reviews Apple TV: 7 out of 10, ‘huge phenomenon will challenge conventional thinking’ – March 26, 2007
Automatically convert video files for Apple TV with Apple’s Automator – March 26, 2007
Apple TV, iTunes, iTunes Store: BusinessWeek’s Wildstrom blows it – March 26, 2007
iLounge gives Apple TV a ‘B’ in hands-on review: ‘recommended’ – March 24, 2007
CNET reviews Apple TV: ‘Very Good’ – 7.7 out of 10 – March 24, 2007
Video: Apple TV menu and interface walkthrough – March 23, 2007
Analyst: Apple TV will change the TV business – March 23, 2007
G4’s ‘Attack of the Show’ host Olivia Munn licks Apple TV – March 23, 2007
Xvid fully functional on Apple TV – March 23, 2007
Apple TV does not require Widescreen TV or HDTV, works with standard TVs – March 23, 2007
CBS looks at Apple TV on ‘The Early Show’ (with video) – March 23, 2007
Scoble: ‘Apple TV rocks’ – March 23, 2007
Apple TV hard drive upgrade works – March 23, 2007
Apple TV dissection photos – March 22, 2007
Apple posts Apple TV User’s Guide online – March 22, 2007
Enderle: ‘Apple’s attractive and well packaged Apple TV likely to set the pace’ – March 22, 2007
David Pogue demos Apple TV in humorous NY Times’ video – March 22, 2007
PC Magazine review gives Apple TV 4 out of 5 stars – March 22, 2007
NY Times’ Pogue: ‘Apple TV offers a gracious, elegant, effortless, delightful experience’ – March 21, 2007
Mossberg hands-on with Apple TV: ‘beautiful design, easy-to-use, classic Apple: simple and elegant’ – March 21, 2007
Apple TV projected to surpass TiVo, Netflix – March 20, 2007
Former Microsoft ‘Enthusiast Evangelist’ Gartenberg looks at impact of Apple TV – March 20, 2007
Apple TV ships – March 20, 2007
Apple shares rise on positive Apple TV analyst comments – March 19, 2007
Analysts: Apple to ride Apple TV + iTunes ‘Trojan horse’ into living room – March 19, 2007
Will Apple TV be even bigger than iPhone? – March 19, 2007
Apple adds 720p Apple TV high-definition export mode to QuickTime – March 19, 2007
Apple planning to buy Miglia to add DVR capabilities to iTunes and Apple TV? – March 17, 2007
Miglia debuts TVMAX+ Mac PVR, TV tuner, content provider for iPod, iPhone or Apple TV – March 16, 2007
Piper Jaffray expects 2 million Apple TV units to be sold in 2007 – March 16, 2007
Apple TV ships – March 15, 2007
Solution providers expect Apple TV to be hot seller – March 15, 2007
Apple TV could help kill traditional TV ads – March 14, 2007
Apple TV manufacturing ramp up to begin as early as today – March 12, 2007
Why Apple TV is more important than iPhone – March 12, 2007
Apple TV concept may eventually catch on with consumers – March 12, 2007
Apple CFO talks Apple TV, iPhone, Leopard and retail (link to full transcript) – March 07, 2007
PC Magazine: Why Apple TV matters – February 23, 2007
Bear Stearns: Apple TV and iPhone have changed the Apple story for the better – February 21, 2007
Deutsche Bank: Apple TV could take 30% of set-top box market within a few years – February 21, 2007
How do Apple TV and Elgato’s EyeTV work together? – February 16, 2007
Apple embraces casual gaming; iPhone, Apple TV to join iPod as gaming devices – February 09, 2007
Former GM of Microsoft’s Xbox Live Arcade: Apple TV to become video game console – February 08, 2007
ZDNet’s Graham: Apple TV hits a number of sweet spots, poised to make a big impact – January 25, 2007
Is Apple out to kill cable television? – January 25, 2007
RUMOR: Apple TV sales blowing away Apple’s internal expectations – January 25, 2007
Steve Jobs: Apple TV is the ‘DVD player for the 21st century’ – January 22, 2007
Apple TV beats out iPod, hits top spot on Apple Store sales chart – January 19, 2007
Report: first batch of 100,000 Apple TVs to ship this month – January 11, 2007
Steve Jobs moves to control the living room with Apple TV – January 10, 2007
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Apple premieres Apple TV: movies, TV shows, music & photos on your big screen TV – January 09, 2007
RUMOR: Apple may enter video game market – December 05, 2006
Could Apple become king of game consoles? – September 26, 2006

29 Comments

  1. “I still wanna know if tv can run a full version of OS X and be used as a mini Mini.”

    I hooked a Mac Mini to my TV a couple weeks ago. I figured if I was gonna pay 300 for an Apple TV why not get a mini and run full-on OSX.

    So far its been great. Front Row rocks. OSX on a big ass TV is amazing.

  2. “I hooked a Mac Mini to my TV a couple weeks ago.”

    Still doesn’t answer the question. If I dropped a hard drive with OS X 10.4.7 or later on it into the tv would it boot up like any other Mac? I’m waiting for the hackers on this one,

  3. I’d argue that the platform is really OS X not the Apple TV, the iPhone, or Macs, in general. Apple’s latest slate of products are the epitome of DRY development. The end result is a better, more consistent user experience, which also makes it easier for people to switch.

    If you like the Apple TV or iPhone, why would you demand anything less from your computer? Hint, hint…

    Leads me to think the standalone iPod will be getting into the stripped down OS X game soon as well.

  4. >Operators must view the new Apple TV box as a platform and not a single product

    I am a mac user. Isn’t this what they say about the Zune? It shows the product is lacking what most consumers want it to do, in my view. I, for one, will have to wait and hope TV gets better because it’s not there now.

  5. I took quite some time today at the local Apple store to view the AppleTV on various LCD TVs – and I have to say I’m disappointed at the video quality.

    The Front Row interface seemed to be very sharp but the photos, movie trailers, and other video clips seemed way too low-res.

    So I don’t see how this thing will appeal to A/V aficionados – especially anyone who’s purchased an HDTV and expects the best possible picture.

    Does anyone who’s actually seen the output of AppleTV agree?

  6. Pixelhead-

    Is that a problem with the Apple TV, or with the source material used?

    For a lot of older consumer cameras, or people with small data cards, they probably used some fairly ugly JPG compression rations to get the most bang for the buck. Also, it makes it easier to mail around.

    Likewise, was the video something from a cheap, lo-res camera, or a high-end/prosumer unit?

    You can’t make blanket statements about the output of the ATV without considering the source material…

  7. I’d say it’s part of a platform, the iPod/iTunes “platform.” To which iPhone will soon be added.

    If Apple can build a $299 Apple TV with those specs, it could build a $399 Mac mini or a $599 laptop. Especially since Apple does not have to pay for a Windows Vista license. If Apple actually wanted to compete in the ultra low end, that is…

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.