Nike to make all running shoes iPod-compatible by year end

Apple StoreNike “reported net income in the December-February period grew 8 percent to $350.8 million, or $1.37 per share, up from $325.8 million, or $1.24 per share, during the same period last year,” Sarah Skidmore reports for The Associated Press.

Skidmore reports, “Analysts polled by Thomson Financial expected net income of $1.33 per share on revenue of $3.93 billion. Revenue grew 9 percent to $3.93 billion, up from $3.61 billion a year ago. Currency exchange rate changes helped revenue by 3 percent.”

“The company saw growth around the globe,” Skidmore reports. “U.S. Nike revenue grew 2 percent to $1.5 billion, European revenue rose 15 percent to $1.1 billion, Asia Pacific revenue increased 11 percent to $589.9 million, and sales from the Americas region improved by 5 percent to $212.5 million.”

“Nike leaders were equally enthusiastic about its retail changes as it is about its product lines for the coming year. Nike Brand President Charlie Denson said the company is entering a year of what could be its ‘best product lines ever,'” Skidmore reports.

Skidmore reports, “The company wouldn’t disclose everything that’s coming but hinted at changes from Nike Shox and in apparel. Nike did say it plans to make all its running shoes compatible with its Nike+ technology by the end of the year. Nike+ allows runners to track their workouts with Apple Inc.’s iPod.”

Full article here.

More info about the Nike+iPod Sport Kit (US$29) here.

[Thanks to MacDailyNews Reader “Former Stockholm Syndrome Sufferer” for the heads up.]
Does Nike+iPod still seem “nutty” to you, J.D.?

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19 Comments

  1. This kind of technology makes people who like to track workouts silly with excitement.

    It is the bringing the tracking of a treadmill out in the real world, where of course, running is way better.

    IMHO

  2. Dvorak can’t be expected to see this as a product that fills a legitimate need, since he obviously knows nothing about running. One look at him and you can see that. Of course, that means that he should recognize that since he has no clue, he shouldn’t make any comments.

  3. MS may have to make it’s own shoes to compete with the ipod. Of course they make business shoes so they can say that the ipod doesn’t compete in the corporate world.

  4. I think the Zune version interfaces with all Timberlands, and I think they are calling it the Zurd.

    It doesn’t track your steps, per se. It actually tracks other people’s Zunes in proximity.

    Most everyone have walked 25 miles or more before they actually get to their target.

    That’s great exercise. And a great application of Wi-fi.

  5. There’s nothing like running 3km in ankle deep wet snow. It’s like running in water, but you get listen music ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    Someone should come up with waterproof iPod case + earbuds, so that I could swim while listening to music.

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