Blu-ray aims to replace DVDs within three years

“The Blu-ray disc association said on Thursday it aimed to replace the DVD storage format within three years,” Lucas van Grinsven reports for Reuters.

“‘Within three years it will just be Blu-ray,’ Frank Simonis, the Blu-ray Disc Association’s European chairman, said at the CeBIT technology trade show,” van Grinsven reports. “Blu-ray, which offers five times more storage capacity than DVDs for storing high definition films and other content, will first have to beat the rival HD-DVD format which offers somewhat lower storage capacity but claims cheaper production of players, burners and discs.”

“Measured in the number of players, Blu-ray is already well ahead of HD DVD because Sony’s <6758.T> PlayStation 3 (PS3) video games console comes with a built-in Blu-ray player,” van Grinsven reports. “Sony Computer Entertainment said it had sold 1.84 million PS3s by the end of December in Japan and North America and that one million PS3s are ready for launch next week in Europe. The HD DVD camp conceded it is being outsold by Blu-ray because of PS3 by at least five to one, but it claims that sales of movie titles are still level… Five out of eight major Hollywood studios support only Blu-ray. One studio, Universal, supports only HD DVD.”

“Toshiba and Microsoft, as the two main backers of HD DVD,” van Grinsven reports. “Blu-ray is supported by companies like Samsung, Philips, Matsushita, Apple, and Dell.”

Full article here.
Somebody really screwed up at Dell: they actually picked superior over cheaper technology (must have been Rollins).

Related articles:
MCE Technologies brings Blu-ray Disc to Apple Mac – January 25, 2007
Warner’s ‘Total HD’ disc format has both Blu-ray and HD DVD on same disc – January 17, 2007
LG announces first dual-format hi-def DVD player; plays both Blu-ray and HD DVD content – January 05, 2007
TDK pumps Blu-ray capacity up to 200GB per disc – September 02, 2006
Roxio Toast 7 for Apple Mac adds Blu-ray support – July 25, 2006
Apple and Microsoft showdown over Blu-ray vs. HD DVD? – July 14, 2006
Ricoh creates ‘universal’ optical disk lens; reads and writes Blu-ray, HD DVD, DVD, and CD – July 10, 2006
Broadcom announces decoder chip that plays both Blu-ray and HD DVD – January 03, 2006


  1. Hmmmm,:
    “Toshiba and Microsoft, as the two main backers of HD DVD,”
    Well, I guess I know now which one is better. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />


  2. This is really nice campaigning by Blue-Ray (Something HD-DVD group should try) it does nothing to what is coming – movies via IP.

    Apple sees the ability to knock out the archaic game of media player/physical media, with AppleTV and movie downloads.

    In three years, high-speed users in the home will be far and wide, and AppleTV will outnumber the total of Blue-Ray and HD-DVD players combined.

    People can skip the war, the video store, and get what they want in their living-rooms.

  3. Blu-Ray vs. HD-DVD is just like SA-CD vs DVD-A. It is just a of DRM-ridden minor upgrade to the DVD. And it will suffer the same fate as it’s audio brother. It will die by the sword of Apples lesser quality but far simpler solution, the Apple TV.

    MDN Magic word: “provide”: as in “Japan can’t provide a solution as elegant as Apple.”


    I DON’T THINK SO. Just like dallas said, there is very little reason to adopt these new HD media standards so quickly. They are expensive (new tv, new player, new media, new receiver in some cases) for a migration that isn’t a huge difference in comparison to DVD.

    I don’t know what fantasy world the Blu-ray association is living in, but no one is going to adopt Blu-ray or HD-DVD at the rate DVD was adopted. DVD had so many more features over VHS, it was a slam dunk. DVD vs HD media, not so much

  5. To add to that… within 5 years, more and more people are going to be doing digital downloads than today. It wouldn’t surprise me if the majority of people moved over to this form of media.

  6. Oh yeah,

    And also, before the DVD, there were not very many VHS copies of videos sold. Sure we can name a few videos that brought in big bucks, ‘Lion King’ to name one, but until the DVD came along, no one collected large libraries of movies because the VHS cost the Production co.s too much to produce. WHen the DVD came around people were ready to drop $10 for a bargain bin movie and $15 for a new release. But Blu-Ray really doesn’t deliver enough to want to spend $1000+ on a player when the same movie can be bought on DVD for half the price and will play on your existing DVD player. I just don’t see why anyone would want a Blu-Ray player.

  7. Why not? Well, maybe not a year, but quite possibly three years time. How much has the internet advanced in the past 3 years? Just 3 years ago 70% of people accessing the internet were still doing so with a phone modem. Now that number has dropped to somewhere around 30%. With the promise of fiber optic transmission, and newer and better compression ratios, I don’t think near 1080p streaming quality is that unbelievable.

  8. To all those stating that the blu-ray player is too expensive – I have a news flash for you: Technology gets cheaper. That’s the way the world works.

    That $1000 blu-ray player is already $800; in a year, it will be $500; in two years it will be $300; in three years it will be $150 to $100….

    Hm… When did the blu-ray association say that blu-ray would replace DVD? Wasn’t it three years? No problem. My personal price point is $250. By then I will have replaced my $1400 standard def CRT television and purchased a new reciever anyway.

    Oh, and cost of manufacturing the disks? That goes down too.

    Some MDN readers are short sighted…

  9. Roguish Smurf: porn won’t decide who wins because we have the Internet. That’s how most people get their porn (apparently), not through DVD or VHS or Blu-Ray or HD-DVD. Things have changed since the last format war.

    I think PS3 sales numbers will help persuade waverers who want to be on the winning team to buy Blu-Ray, but it’s all still marketing talk at the moment. Much like the sales numbers we see touted for cameraphones. I have a cameraphone and I never use it, yet my phone is included in those figures to show how popular they are. PS3s are being used to show how popular Blu-Ray is becoming, but how many of those people are using their console to watch movies? There can’t be a very high film purchase rate if PS3/Blu-Ray players are outselling HD-DVD players by a five to one margin, yet the films are selling at the same rate for each platform.

    Sony has announced a lower priced player. It will be interetesting to see if they’ve hit the right price point for faster non-PS3 adoption.

    However this plays out between the two camps, DVD will still be around in three years.

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