Fortune’s Top 20 Most Admired Companies, Innovation: Apple #1 – again

“To create the top 20 for our 25th annual rankings, Fortune and its survey partners at Hay Group asked 3,322 executives, directors, and securities analysts to select the 10 companies they admire most. Having fresh ideas and being green are among the qualities that distinguish this year’s winners,” Fortune magazine reports.

Fortune’s Top 20 Most Admired Companies, Innovation
1. Apple: For the second straight year, Apple is the most admired company for innovation.
2. Google
3. FedEx
4. Genentech
5. Nike
6. Whole Foods Market
7. Procter & Gamble
8. Network Appliance
9. Herman Miller
10. Starbucks

Fortune’s Most Admired Companies, Overall:
1. General Electric
2. Starbucks
3. Toyota Motor
4. Berkshire Hathaway
5. Southwest Airlines
6. FedEx
7. Apple: (Rank among: Computers: 2, IBM #1) You could say that Apple has landed – not only on our street corners and in our malls but also, for the first time, on the top ten of our Most Admired Companies list. Apple’s peers have watched it upend industries from computers to music. And now it’s become the best retailer in America. In 2004, Apple reached $1 billion in annual sales faster than any retailer in history; last year, sales reached $1 billion a quarter. And now comes the next, if not must-have, then must-see, product. “Our stores were conceived and built for this moment in time – to roll out iPhone,” CEO Steve Jobs told Fortune. If sales are anywhere near expectations – Apple hopes to move ten million iPhones in 2008 – the typical Apple Store could be selling, in absolute terms, as much as a Best Buy, and with just a fraction of the selling space. Up 4 places from its No. 11 ranking last year.
8. Google
9. Johnson & Johnson
10. Procter & Gamble

12. Microsoft: (Rank among: Computer Software: 4) Despite the marketing blitz for the new Vista operating system, the software giant slipped 2 places from its No. 10 ranking last year.

Full list and much more here.


  1. Nice. This is admired up at the corporate level. I’d also have to say that Apple is admired now at the personal level. I went into the Cherry Creek Apple Store in Denver this past weekend to buy an iPod case. Every single section of the store was packed, from hardware to iPods to software to peripherals to cases. The line was 10 people deep. It’s good to be an Apple fan in 2007!

  2. Well . . . APPLE may be greatly admired but they also may have misstepped by associating themselves with “Bono” and his FAILURE of a RE(D) [or shoud that be “DEAD”?] campaign. Hopefully this won’t end up tarnishing our favorite “fruit” company too much.

    Yaah, you gotta love all those “GOOD INTENTIONS” that ultimately end up wasting the time and effort of everyone involved. Just so, you know, they can all feel really JUICY-LIBERAL and WICKED GOOD about what they [HAVEN’T] achieved.

    Maybe this is why the SMART aging rock stars stick to doing what they do best: Taking drugs and making music.

  3. SO I am not sure how serving stale coffee and stale pastries gets you number two on the list. Starnucks sucks donkey dicks. And it seems strange to have IBM ranked number one in computers. Based on what?

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.