Fortune’s Top 20 Most Admired Companies, Innovation: Apple #1 – again

“To create the top 20 for our 25th annual rankings, Fortune and its survey partners at Hay Group asked 3,322 executives, directors, and securities analysts to select the 10 companies they admire most. Having fresh ideas and being green are among the qualities that distinguish this year’s winners,” Fortune magazine reports.

Fortune’s Top 20 Most Admired Companies, Innovation
1. Apple: For the second straight year, Apple is the most admired company for innovation.
2. Google
3. FedEx
4. Genentech
5. Nike
6. Whole Foods Market
7. Procter & Gamble
8. Network Appliance
9. Herman Miller
10. Starbucks

Fortune’s Most Admired Companies, Overall:
1. General Electric
2. Starbucks
3. Toyota Motor
4. Berkshire Hathaway
5. Southwest Airlines
6. FedEx
7. Apple: (Rank among: Computers: 2, IBM #1) You could say that Apple has landed – not only on our street corners and in our malls but also, for the first time, on the top ten of our Most Admired Companies list. Apple’s peers have watched it upend industries from computers to music. And now it’s become the best retailer in America. In 2004, Apple reached $1 billion in annual sales faster than any retailer in history; last year, sales reached $1 billion a quarter. And now comes the next, if not must-have, then must-see, product. “Our stores were conceived and built for this moment in time – to roll out iPhone,” CEO Steve Jobs told Fortune. If sales are anywhere near expectations – Apple hopes to move ten million iPhones in 2008 – the typical Apple Store could be selling, in absolute terms, as much as a Best Buy, and with just a fraction of the selling space. Up 4 places from its No. 11 ranking last year.
8. Google
9. Johnson & Johnson
10. Procter & Gamble

12. Microsoft: (Rank among: Computer Software: 4) Despite the marketing blitz for the new Vista operating system, the software giant slipped 2 places from its No. 10 ranking last year.

Full list and much more here.


  1. Nice. This is admired up at the corporate level. I’d also have to say that Apple is admired now at the personal level. I went into the Cherry Creek Apple Store in Denver this past weekend to buy an iPod case. Every single section of the store was packed, from hardware to iPods to software to peripherals to cases. The line was 10 people deep. It’s good to be an Apple fan in 2007!

  2. Well . . . APPLE may be greatly admired but they also may have misstepped by associating themselves with “Bono” and his FAILURE of a RE(D) [or shoud that be “DEAD”?] campaign. Hopefully this won’t end up tarnishing our favorite “fruit” company too much.

    Yaah, you gotta love all those “GOOD INTENTIONS” that ultimately end up wasting the time and effort of everyone involved. Just so, you know, they can all feel really JUICY-LIBERAL and WICKED GOOD about what they [HAVEN’T] achieved.

    Maybe this is why the SMART aging rock stars stick to doing what they do best: Taking drugs and making music.

  3. SO I am not sure how serving stale coffee and stale pastries gets you number two on the list. Starnucks sucks donkey dicks. And it seems strange to have IBM ranked number one in computers. Based on what?

  4. Bono’s BLUNDER:

    Way to work a total NON-story into this article. The RED campaign works with many OTHER brands and I seriously DOUBT that any of them are going to experience any financial TROUBLE because of the SUCCESS or failure of Project(Red).

    Blah blah anti-LIBERAL rant here.

  5. Yeah f*ck Bono and his $18 million he raised to help people in need!! Screw him and anyone like him that tries to help poor people. As a matter of fact, f*ck poor people. And Africans, screw them too.

  6. It’s precisely lists like this that cause vain men with frail egos in endless lust for adoration and praise to fall victim to their darker side. History will record Steve Jobs as a prime example this human failing.

    “Our stores were conceived and built for this moment in time – to roll out iPhone,” CEO Steve Jobs told Fortune.

    What will Steve tell Fortune and the rest of the world when criminal indictments are handed down for securities violations that make the options backdating small by comparison?

    As with Enron, you have a CEO and band of executives stirring up the public passions for “how wonderfully the company is doing”, for how ‘we stand of the cusp of a great revolution’. Wall Street immediately gets drawn into the frenzy and unwitting investors clammour to buy company shares.

    Unknown to the masses, all the while Steve is boxing Apple into an increasingly more untenable position. Why?

    Because, and this is currently under investigation so names need to be witheld, there is compelling evidence that Steve Jobs STOLE the very technologies he is relying on for “Apple’s next great chapter”; for the “Revolution that only comes so often” in Tim Cook pitch to investors.

    That the technologies behind the iPhone were stolen is precisely why the Asian clone-makers are able to do what they are doing so brazenly. Because they KNOW Apple cannot do anything about it.

    What will happen?

    Either Apple has to withhold from products the very inventions which got Steve so fired up in the first place, or Steve has to commit willful infringement. In the first case, the iPhone will fail because it will not be substantially different from the clones. In the latter case, Apple and Steve will fail for a whole cadre of legal reasons.

    And either way, the options scandal pales by comparison because Steve’s actions have placed shareholders in a dangerously precarious position, where the stock value is built on illusions and criminal deception.

    Is it Steve Jobs’ fault? Only partially. History will likely show that it was also the fault of Apple fanatics goading poor Steve on to ever higher levels of “brilliance”.

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