Apple aired their teaser ad for the Apple iPhone during the Oscars tonight. The ad has run multiple times during the Oscars.
The advertisement started with a collection of scenes from television and film with actors saying “Hello” on a telephone. The scenes are played in rapid succession, and the iPhone appears on the screen. Then a black screen with the words: “Hello” … then … “Coming in June” and finally an Apple logo.
Apple’s iPhone teaser ad “Hello” via YouTube:
See the “Hello” iPhone ad in higher quality via Apple.com: http://www.apple.com/iphone/hello/
Related article:
Apple to advertise iPhone during Oscars – February 23, 2007
Congrats to Apple board member Al Gore. Now there’s a chance the US could have a president with an Oscar.
“Bonjour…”
The ad is Apple minimalist, it’s the context, “actors” and venue that make it outstanding. We are seeing the product image being built up: high desirability, low affordability and availability [exclusivity]…. Demand will be high at launch, Steve will announce another smash hit, the price will walk down, different versions will appear…the iPhone-killer Phune will launch to great derision…the iPhone will be unlocked, VOIP will sneak in…and the rest, as they say, is history. Plus ça change, plus c’est la même chose.
Brilliant! And you the Apple name is not required – the symbol (Trademark) says it all.
With three months to go, “iPhone” is not needed. For those who don’t already know of the name iPhone, there’s plenty of time to tell them before the release. Besides commercials don’t have to tell the consumer everything. If it gets consumers to ask questions, it’s done a lot. It’s obvious that it is some sort of phone some sort of phone because of the context of the rest of the commercial.
believe it or not mdn magic word: call
@ Stuart
The negatives are economic and would hit not only the “Western World”, but the developing world also.
@Ron,
Who was bowing down to a golden idol? I saw no bowing. I did see people thankful for being given an award that marks them as the best in the entire world in their craft.
—
Al Gore’s got momentum. The iPhone, too. I thought the ad was dumb. I kept missing it because everytime the smashup of “hello” scenes came on my mind wandered and I left the room, or started a conversation with my wife, etc.
Watching now it’s still as boring.
But there’s plenty of time.
God, enough with Al Gore! The guy is weak.
Al Gore is a politician. By nature, polititians say whatever they can to win favor. That is what they do for a living. That is what they are skilled at. Truth is an abstract concept with them.
How about the music industry with the phrase “Hello” included. My suggestion will be a 60 something goodie: Hello, I love you whtat is your name.
Unfortunately, I don’t know which group or artist make that nice lyric & tune
I think we should shut down all the volcanoes, because that my friends, is the largest cause of global warming there is. Oh – and does anyone talk about all the parts of the globe where it is getting significantly colder? I bet there is more than one.
Nice…
Simple…
And it works too…
Bottom line – it’s an apple and that’s all that is needed to get a buyer to to buy a iPhone!
Nice!
It’s too bad that MS just doesn’t understand the simple concept of KISS — “Kept It Simple Stupid!”
An inconvenient lie stole an Oscar. You watch 20 years from now everyone will be laughing at that scum bag Gore.
zzzzzzzzzzzzzzzzzzzzzzzzzzzzzz…..
Hey, Apple, How about a computer ad???
Can some people please take a science class so we can all agree that Global warming is happening?! How about this…. forget for one moment that we are causing it…. isn’t it still something to be dealt with? Or should we simply focus on prodding the middle east until they nuke us? libs, conservs, whatever. Stop being fed manure by the worst administration in history. Educate yourself before america crumbles.
Hello?
Torrak…
I think you’re referring to…
“Hello!
I love you!
Won’t you tell me your name?”
Which is from “Hello, I love you” by The Doors, which has been covered by numerous bands including Eurythmics and Adam and The Ants.
Ultrasuede.
Can some people please take a science class so we can all agree that Global warming is happening?! How about this…. forget for one moment that we are causing it…. isn’t it still something to be dealt with? Or should we simply focus on prodding the middle east until they nuke us? libs, conservs, whatever. Stop being fed manure by the worst administration in history. Educate yourself before america crumbles.
Hello?
Yes, take a class given by commie professor (more than 85% of them are libs).
BTW. America comes with a big letter in front–you’ve crumbled already.
@Torrak–
That song is by The Doors. Not a bad idea.
@Stuart–
“There is global scientific concensus on the matter of climate change – it’s happening and it’s caused by human activity.
Case closed.”
Yes there is consensus that climate change is occuring, but you are wrong about consensus on the causation. Mr Gore will show you opinions only of those scientists that point to human action as the causation. I can point to just as many scientists that will show evidence that, while human activity is measurable, it has little or nothing to do with the climate changes we are witnessing. I don’t doubt that Al Gore is sincere in his beliefs, but I don’t believe that the preponderance of evidence supports his conclusions.
The worst part of last night’s show was the sycophanic fawning of Gore and the breathless adoration heaped upon him. The way those associated with his project were almost genuflecting at the mention of his name, maybe Gore should run for Messiah in 2008.
Too bad it didn’t end with ET phoning hoome with an iPhone.
That’s another great advert from Apple, and it was truthful too! And well done to Al too.
It is foolish to believe we have all the answers. It is near foolish to believe that we have any answers given how spin and psyops dominate most peoples’ information input.
The energy industry and ExxonMobil in particular has long since funded ‘science’ that suits their purpose, and industry dominates the airwaves.
http://news.independent.co.uk/europe/article2054654.ece
But we don’t even know how the sun works and are lost when it comes to space:
http://video.google.com/videoplay?docid=4773590301316220374
My point of view is that we shouldn’t involve chemistry in the mass-production of energy. The problems come from the chemistry not from the energy, and there is plenty of energy available without using chemistry (and subsequently creating pollution). For example: http://news.bbc.co.uk/1/hi/scotland/6377423.stm
Hey “Stuart” do some fucking homework. There is no consensus… it’s all politics. Global warming caused my man is a joke… and for fucking gullible losers like you.
Say Hello to my lil’ friend!!!
Stuart,
Thank you for shutting these dumb asses up!
Global warming started at the end of the ice age. Thank god the ice age ended or most of us would not have a place to live and we’d probably be in the stone age like the middle east. blah.
Gabbo’s Coming!
Global warming IS occuring, however, whether man has anything to do with it remains uncertain BECAUSE of politics, which is a shame. So whether it is or it isn’t, Stuart echoed what most of us ‘scientists’ think, by using global warming as an impetus for cleaning up the crap that we do toss into the atmosphere, we all win, particularly our kids. Where is the negative. Will our economies tank? Bull. Sure it will cost but we have to bit the bullet sometime. I just hope governments do it rationally.
For neanderthals like Bob, Stuart is again right, we all suffer because of fools like that.