Apple aired their teaser ad for the Apple iPhone during the Oscars tonight. The ad has run multiple times during the Oscars.
The advertisement started with a collection of scenes from television and film with actors saying “Hello” on a telephone. The scenes are played in rapid succession, and the iPhone appears on the screen. Then a black screen with the words: “Hello” … then … “Coming in June” and finally an Apple logo.
Apple’s iPhone teaser ad “Hello” via YouTube:
See the “Hello” iPhone ad in higher quality via Apple.com: http://www.apple.com/iphone/hello/
Related article:
Apple to advertise iPhone during Oscars – February 23, 2007
the first 80% of the commercial had people on phones, from antique to digitally animated. i think anyone with a brain can figure out the message. and not need to be told it’s a new phone.
iPhone, bitch!!
Keynote (and Al) won an Oscar? Cool!
I think they didn’t use iPhone because it has been on everyone’s lips since the beginning of January. It’s already so iconic that it’s unnecessary.
Wish it would’ve aired during the Super Bowl, but now that is hindsight. I would have aired the phone one more second showing a finger sliding across it to activate it or maybe a finger speed scrolling I would also have displayed the logo one more second with apple.com. It worked and planted the subconscious seed, though…effective…simple…nice ad.
The issue with Cisco was settled last week. That’s more than enough time to put the word “iPhone” into the commercial. It would take a production house less than an hour. Besides that, it would’ve been easy enough to have an alternate version all ready to go.
All of us here are well aware of the iPhone, sure. But I guarantee you, go door to door and the rank and file person has never heard of it. Most people just don’t pay the kind of attention to these things that Apple dudes like us do.
The front page has changed…
I agree the commercial was good, but that one for American Express with Wes what’s His Name about directing was fantastic. I could watch that one a few more times!
In order to get this ad in the “can” for tonights show, I’m certain it had to be completed at least 2 weeks ago, thus no mention of iPhone or iPhone branding, as the fight was still going on.
You’d think they would have been able to change it last minute, but it doesn’t matter – a great teaser for sure. Even without the mention of iPhone.
What an outstanding piece of advertising work. There was a whole lot of talent saying “Hello”. Their marketing department is not only brilliant. They kick a**.
Wow! Can’t wait.
Al Gorey. Wot a larf. 10 years from now it’ll be about global cooling. That is unless the libs lay down and let the terrorists nuke us. That’ll be real global warming, and don’t say we weren’t warned about bowing down to golden idols. Bye-bye oscar.
the name of the phone is hello.
I think they didn’t use iPhone because it has been on everyone’s lips since the beginning of January. It’s already so iconic that it’s unnecessary.
I disagree. Everyone who follows the tech news may know about the iPhone, but most of the however-many-gazillion viewers of the Academy Awards never heard of the iPhone. Fortunately, anyone who is curious after seeing the ad needs to know only one thing: Apple.com
I agree with those who think it’s just plain stupid that the name “iPhone” doesn’t even appear in the ad.
Yeah ron,
if that happens, even if there were an “oscars” the libs would backtrack, cause their’s only so much you can do with a burka on the red carpet…
The name doesn’t appear because the products not out yet. It’s better to finalize the identity when it’s actually available-
You’re all missing it!
Mejia got it right. Say goodbye to iPhone. Say hello to “Hello”
Coming in June.
This is an exact copy of the Vista ‘Wow’commercial. Hmm.. Apple is getting desparate…
It’s easy to pick out those who get ed-u-cated
by the likes of FOX (propaganda)
They are told over and over that the “libs” are bad for this country, and they believe it !
Right, ron ?
The images of the iPhone in Apple’s website still says “Cingular” rather than “AT&T”
The Wow is about to start… for real this time.
Awesome ad once again.
Hey Rara… The Microsoft Wow ad looks nothing like a Microsoft ad. In fact, They have tried to emulate the Apple spirit with it as mush as they’ve tried to emulate their OS. Just poorly…
Yeah, totally fly.
Anyone catch the rad Powerbook 170 in the ad?????????????????
MDN word: “member” member’s only.
.
Hello were the first words that the Apple II diplayed back in 1975 and then the Mac 128 in 1984.
so Hello “again”:
Piss off Ron.
There is global scientific concensus on the matter of climate change – it’s happening and it’s caused by human activity.
Case closed.
Besides, where’s the negative in NOT poluting the planet, i.e. NOT shitting in our own nest???
And if you think your beloved neocon’s foreign policy adventures have been a success, you’re in serious need of an education. It’s Vietnam all over again.
Those who fail to learn from their mistakes are destined to repeat them. It’s just so sad that so many other people have to suffer because of their stupidity.
AWESOME .
. Bad Music
I.e. if someone can change music I wil buy this.
I like MDN its like friends.
Also Iphone Is to cheap I think, Really Bad idea about this, really,,, Mmmmm
Anyone here can say why please,
” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> most smart ppl will know.
@Zero
Mate. You are the ONLY ONE who got it.
The Original ad for the new Apple Macintosh started everything with one word.
Hello.