Apple airs iPhone teaser ad during Oscars

87 Comments

arn reports for MacRumors:

Apple aired their teaser ad for the Apple iPhone during the Oscars tonight. The ad has run multiple times during the Oscars.

The advertisement started with a collection of scenes from television and film with actors saying “Hello” on a telephone. The scenes are played in rapid succession, and the iPhone appears on the screen. Then a black screen with the words: “Hello” … then … “Coming in June” and finally an Apple logo.

Apple’s iPhone teaser ad “Hello” via YouTube:

See the “Hello” iPhone ad in higher quality via Apple.com: http://www.apple.com/iphone/hello/

Related article:
Apple to advertise iPhone during Oscars – February 23, 2007

87 Comments

  3. Brilliant! The ad included some of my favorite stars like Lucille Ball and favorite films like “Back to the Future!”

    Totally awesome!!!

    I have got to have one of these. And I think I’ll load the commercial on it once I get it just to show everybody!

    SqUiRt!!!!

    Reply

  16. I agree, “iPhone” should have been in the ad. Also, the iPhone photo showing the touch screen buttons would have been more impressive, but I think Apple is more interested in mystery and effect than in clear communication. After all, it’s a teaser. It had to look totally different than anything anyone has seen before, and it did. Now please, Apple, bring us something about the Mac before I die of old age.

    Reply

  24. They didn’t use the term iphone, because it will be renamed the phone by apple, or just apple phone, like apple tv. plus my wife says the lucy part was the best. this was all about marketing with cisco, apple has no plans or need to help them out.

    you heard it here first.

    Reply

  30. Wish it would’ve aired during the Super Bowl, but now that is hindsight. I would have aired the phone one more second showing a finger sliding across it to activate it or maybe a finger speed scrolling I would also have displayed the logo one more second with apple.com. It worked and planted the subconscious seed, though…effective…simple…nice ad.

    Reply

  31. The issue with Cisco was settled last week. That’s more than enough time to put the word “iPhone” into the commercial. It would take a production house less than an hour. Besides that, it would’ve been easy enough to have an alternate version all ready to go.

    All of us here are well aware of the iPhone, sure. But I guarantee you, go door to door and the rank and file person has never heard of it. Most people just don’t pay the kind of attention to these things that Apple dudes like us do.

    Reply

  34. In order to get this ad in the “can” for tonights show, I’m certain it had to be completed at least 2 weeks ago, thus no mention of iPhone or iPhone branding, as the fight was still going on.
    You’d think they would have been able to change it last minute, but it doesn’t matter – a great teaser for sure. Even without the mention of iPhone.

    What an outstanding piece of advertising work. There was a whole lot of talent saying “Hello”. Their marketing department is not only brilliant. They kick a**.

    Wow! Can’t wait.

    Reply

  35. Al Gorey. Wot a larf. 10 years from now it’ll be about global cooling. That is unless the libs lay down and let the terrorists nuke us. That’ll be real global warming, and don’t say we weren’t warned about bowing down to golden idols. Bye-bye oscar.

    Reply

  37. I think they didn’t use iPhone because it has been on everyone’s lips since the beginning of January. It’s already so iconic that it’s unnecessary.

    I disagree. Everyone who follows the tech news may know about the iPhone, but most of the however-many-gazillion viewers of the Academy Awards never heard of the iPhone. Fortunately, anyone who is curious after seeing the ad needs to know only one thing: Apple.com

    I agree with those who think it’s just plain stupid that the name “iPhone” doesn’t even appear in the ad.

    Reply

  44. The Wow is about to start… for real this time.
    Awesome ad once again.
    Hey Rara… The Microsoft Wow ad looks nothing like a Microsoft ad. In fact, They have tried to emulate the Apple spirit with it as mush as they’ve tried to emulate their OS. Just poorly…

    Reply

  47. Piss off Ron.

    There is global scientific concensus on the matter of climate change – it’s happening and it’s caused by human activity.

    Case closed.

    Besides, where’s the negative in NOT poluting the planet, i.e. NOT shitting in our own nest???

    And if you think your beloved neocon’s foreign policy adventures have been a success, you’re in serious need of an education. It’s Vietnam all over again.

    Those who fail to learn from their mistakes are destined to repeat them. It’s just so sad that so many other people have to suffer because of their stupidity.

    Reply

  49. I.e. if someone can change music I wil buy this.

    I like MDN its like friends.

    Also Iphone Is to cheap I think, Really Bad idea about this, really,,, Mmmmm

    Anyone here can say why please, ” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> most smart ppl will know.

    Reply

  53. The ad is Apple minimalist, it’s the context, “actors” and venue that make it outstanding. We are seeing the product image being built up: high desirability, low affordability and availability [exclusivity]…. Demand will be high at launch, Steve will announce another smash hit, the price will walk down, different versions will appear…the iPhone-killer Phune will launch to great derision…the iPhone will be unlocked, VOIP will sneak in…and the rest, as they say, is history. Plus ça change, plus c’est la même chose.

    Reply

  55. With three months to go, “iPhone” is not needed. For those who don’t already know of the name iPhone, there’s plenty of time to tell them before the release. Besides commercials don’t have to tell the consumer everything. If it gets consumers to ask questions, it’s done a lot. It’s obvious that it is some sort of phone some sort of phone because of the context of the rest of the commercial.

    believe it or not mdn magic word: call

    Reply

  56. @ Stuart

    The negatives are economic and would hit not only the “Western World”, but the developing world also.

    @Ron,

    Who was bowing down to a golden idol? I saw no bowing. I did see people thankful for being given an award that marks them as the best in the entire world in their craft.

    —

    Al Gore’s got momentum. The iPhone, too. I thought the ad was dumb. I kept missing it because everytime the smashup of “hello” scenes came on my mind wandered and I left the room, or started a conversation with my wife, etc.

    Watching now it’s still as boring.

    But there’s plenty of time.

    Reply

  60. I think we should shut down all the volcanoes, because that my friends, is the largest cause of global warming there is. Oh – and does anyone talk about all the parts of the globe where it is getting significantly colder? I bet there is more than one.

    Reply

  61. Nice…

    Simple…

    And it works too…

    Bottom line – it’s an apple and that’s all that is needed to get a buyer to to buy a iPhone!

    Nice!

    It’s too bad that MS just doesn’t understand the simple concept of KISS — “Kept It Simple Stupid!”

    Reply

  64. Can some people please take a science class so we can all agree that Global warming is happening?! How about this…. forget for one moment that we are causing it…. isn’t it still something to be dealt with? Or should we simply focus on prodding the middle east until they nuke us? libs, conservs, whatever. Stop being fed manure by the worst administration in history. Educate yourself before america crumbles.
    Hello?

    Reply

  66. Ultrasuede.
    Can some people please take a science class so we can all agree that Global warming is happening?! How about this…. forget for one moment that we are causing it…. isn’t it still something to be dealt with? Or should we simply focus on prodding the middle east until they nuke us? libs, conservs, whatever. Stop being fed manure by the worst administration in history. Educate yourself before america crumbles.
    Hello?

    Yes, take a class given by commie professor (more than 85% of them are libs).

    BTW. America comes with a big letter in front–you’ve crumbled already.

    Reply

  67. @Torrak–
    That song is by The Doors. Not a bad idea.

    @Stuart–
    “There is global scientific concensus on the matter of climate change – it’s happening and it’s caused by human activity.

    Case closed.”

    Yes there is consensus that climate change is occuring, but you are wrong about consensus on the causation. Mr Gore will show you opinions only of those scientists that point to human action as the causation. I can point to just as many scientists that will show evidence that, while human activity is measurable, it has little or nothing to do with the climate changes we are witnessing. I don’t doubt that Al Gore is sincere in his beliefs, but I don’t believe that the preponderance of evidence supports his conclusions.

    The worst part of last night’s show was the sycophanic fawning of Gore and the breathless adoration heaped upon him. The way those associated with his project were almost genuflecting at the mention of his name, maybe Gore should run for Messiah in 2008.

    Reply

  69. That’s another great advert from Apple, and it was truthful too! And well done to Al too.

    It is foolish to believe we have all the answers. It is near foolish to believe that we have any answers given how spin and psyops dominate most peoples’ information input.

    The energy industry and ExxonMobil in particular has long since funded ‘science’ that suits their purpose, and industry dominates the airwaves.

    http://news.independent.co.uk/europe/article2054654.ece

    But we don’t even know how the sun works and are lost when it comes to space:

    http://video.google.com/videoplay?docid=4773590301316220374

    My point of view is that we shouldn’t involve chemistry in the mass-production of energy. The problems come from the chemistry not from the energy, and there is plenty of energy available without using chemistry (and subsequently creating pollution). For example: http://news.bbc.co.uk/1/hi/scotland/6377423.stm

    Reply

  75. Global warming IS occuring, however, whether man has anything to do with it remains uncertain BECAUSE of politics, which is a shame. So whether it is or it isn’t, Stuart echoed what most of us ‘scientists’ think, by using global warming as an impetus for cleaning up the crap that we do toss into the atmosphere, we all win, particularly our kids. Where is the negative. Will our economies tank? Bull. Sure it will cost but we have to bit the bullet sometime. I just hope governments do it rationally.

    For neanderthals like Bob, Stuart is again right, we all suffer because of fools like that.

    Reply

  76. Here’s something slightly off the topic:

    I was talking to my dad about him replacing his troublesome PC with a Mac and he was saying he hadn’t seen any macs around in shops (he lives in the UK).

    But then I mentioned the name Apple and he recognized the name and talked about the Apple symbol on the laptops etc.

    This is telling me that even a 70 year old man has seen and recognize the Apple logo and name. Maybe this is why Apple is pushing that rather than the iPhone name.

    The Apple symbol must now represent so much style and quality that all they need to do is put it in a commercial and everyone immediately pays attention.

    Anyone knows how to get cheap broadband in the UK? My folks are using NTL and my dad is balking at paying 13 pounds a month for broadband.

    Reply

  77. “Hey “Stuart” do some fucking homework. There is no consensus… it’s all politics. Global warming caused my man is a joke… and for fucking gullible losers like you.”

    As long as people think “it’s all politics,” there will be no consensus. For those of us who believe in reality (aka science) based on observable, testable data, the fact of global warming is clear. The only place you will read about a debate over global warming is in political articles. No scientific journal articles mention a controversy, because there is none among climate scientists.

    (Ditto evolution.)

    Reply

  78. “This is telling me that even a 70 year old man has seen and recognize the Apple logo and name.”

    Wow, a 70 year old man? And Apple has only been around for 30 years now. He must be pretty cutting edge! [/sarcasm]

    Reply

  79. Piss off Ron.

    There is global scientific concensus on the matter of climate change – it’s happening and it’s caused by human activity.

    “Global scientific consensus”? Yeah, right. Maybe according to spin-meisters and politicians. There’s no consensus among actual scientists. Certainly not among those who understand experimental design, data analysis, and basic statistics. Personally, I’m all for cutting pollution and fossil fuel usage, but not because of some junk political pseudo-science.

    Reply

  80. Here’s a clue by four — the actual studies that purport to show global warming are based upon computer models. You can only model something perfectly if you perfectly understand it. To say that we understand all the factors that determine climate, and then have understood them long enough to make long-range predictions, is a complete lie.

    It doesn’t matter what the press says (they are not experts); it doesn’t matter what the U.N. says (they are certainly not experts); it does not matter what the journals say (they too have a viewpoint and a clique). Do you honestly believe that science itself is not political? Hey, who gets the grants is a ridiculously political process. Who determines what is printed is political. Who speaks where is political. So the truth is often concealed or pooh-poohed.

    And “biting the bullet” economically is a joke, as well. You haven’t looked at Kyoto if you think it’s a matter of temporary belt-tightening. Also, you haven’t looked around you if you think that the U.S is *more* polluted than it was in, say, in 1910. It’s certainly cleaner than it was in 1945. It’s much better than it was in 1975. And each year it gets better still.

    Why is there a sudden rush to condemn the U.S. as being a polluter only now? Because people are economically well-off enough to make a life out of scaremongering. It’s easy to hate the U.S. when the real problems are India, China, Russia, and other countries who don’t care — it costs nothing, makes you look good, and keeps avoiding the real problem.

    Reply

  82. ron, you actually take yourself serious?

    how in the world do you convince yourself
    of such mindless incorrect drivel. you
    consistently write the most ill-informed
    paranoid posts.

    what do you do for a living?

    Reply

  83. BustingTheSkullsOfIdiot

    Quite being so self-centred and thinking the USA is the center of the universe. Cripes almighty we talk about the world in general. As as for my comment, I was referring pollution clean-up in general…not just greenhouse gases. We need to reduce, for example, atmospheric sulphur dioxide.

    And to others, please stop with this liberal this and liberal that crap. It shows your ignorance. Lung tunors doon’t give a flying fsck about your political stance.

    Reply

  86. “As the spokesman of choice for the global warming movement, Al Gore has to be willing to walk to walk, not just talk the talk, when it comes to home energy use,” said Tennessee Center for Policy Research President Drew Johnson.

    In total, Gore paid nearly $30,000 in combined electricity and natural gas bills for his Nashville estate in 2006. He used 20 times the amount of energy used in the average US home. Hypocritical bastard.

    Reply

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