“Apple and Cisco Systems ended their feud over the iPhone name late Wednesday – and Apple appears to have won, tech analysts said,” Michelle Kessler reports for USA Today.
Kessler reports, “The two Silicon Valley tech giants said they agreed to share rights to the name and end their legal battle over it.”
Kessler reports, “Since the full deal was not made public, it’s hard to say for sure which company came out on top, says tech analyst Roger Kay with Endpoint Technologies Associates. But it sure looks like a ‘face-saving’ agreement for Cisco, he says. ‘It looks like Cisco caved,’ says independent tech analyst Rob Enderle. The pledge of interoperability talks ‘looks like the typical promise that (Apple CEO) Steve Jobs has no intention of keeping,’ he says.”
MacDailyNews Note: Independent tech analyst Rob Enderle? When will people and publications stop asking him what he thinks? Isn’t his horrible, mistake-laden track record more than enough by now? It seems that to be a “tech analyst,” you can say anything and — as long as you keep breathing — you get to keep making up stuff no matter what. To people in-the-know, the name “Enderle” is a red flag that shows the writer/reporter of the article isn’t in-the-know.
Kessler continues, “now it appears that Apple will get the name without fully meeting Cisco’s demands, Kay says. ‘It looks like Cisco got shafted,’ he says. ‘Maybe there’s something in the (undisclosed) terms, but I don’t see how they’re getting the good end of the deal.'”
Full article here.
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Attorney for Apple: “look, drop the suit and we’ll give the entire executive team at Cisco an Apple iPhone unit 6 weeks before they hit the retail shelves. Plus, we’ll throw in a 2nd one for their spouses or significant other….
Attorney for Cisco: “Deal… can you guys just send out a statement about inferring interoperability cross-channels or something?”
Attorney for Apple: “Sure. no problem, we’ll get the word out through our normal channels.”
Attorney for Cisco: “Oh, you mean Enderle, right?”
Attorney for Apple: “yep, he’s the best at what he does.”
Attorney for Cisco: “Slinging Tripe”
Both Chuckle & shake hands.
Here is the low-down on the deal:
Cisco is big in enterprise and enterprise VoIP. it looks to me that the undisclosed portion of the deal has something to do with Apple’s iPhone connecting to their enterprise VoIP servers.
* what’s better than to be the first vendor to interoperate IOT with your SIP server?
* what is better to crack open the enterprise market than having your wifi phone connect to an enterprise SIP server while you are in the office and AT&T when you are out of the office? (not even RIM has achieved this)
a Win-Win situation if you ask me.
What do you call two morons in a room? The Enderle group!
What Cisco gets out of the settlement is 1) to ride the publicity coattails which Apple has created around the name, and 2) the right to use the iPhone trademark outside of its trademark domain: the US. Since Apple holds the trademark in many other countries, this is no small matter for Cisco.
If you ask me, Cisco takes much away from this deal, without it costing Apple too much.
@ macview
Do you know how many morons you’ve just insulted?
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More mud-slinging from “independent analyst” Enderle: http://tinyurl.com/2mzvvw
From the article:
“The rule in Silicon Valley is that if Apple leaves the table smiling, the other guy got screwed,” said Rob Enderle, an independent analyst and principal of the Enderle Group. “And Apple left the table smiling on this one.”
Roger Kay, of Endpoint Technologies Associates, agreed. “It certainly looks like Cisco gave away the store.”
Both Enderle and Kay said their take was based on the clear value of the iPhone name, and the vague interoperability promises made in the statement. “I’m not convinced that Cisco got what it wanted out of this,” said Enderle. In the past, he added, Apple has made promises to partners that it didn’t keep. “That’s been a history of deals with Apple. The partner always regrets it.”