“Apple and Cisco Systems ended their feud over the iPhone name late Wednesday – and Apple appears to have won, tech analysts said,” Michelle Kessler reports for USA Today.
Kessler reports, “The two Silicon Valley tech giants said they agreed to share rights to the name and end their legal battle over it.”
Kessler reports, “Since the full deal was not made public, it’s hard to say for sure which company came out on top, says tech analyst Roger Kay with Endpoint Technologies Associates. But it sure looks like a ‘face-saving’ agreement for Cisco, he says. ‘It looks like Cisco caved,’ says independent tech analyst Rob Enderle. The pledge of interoperability talks ‘looks like the typical promise that (Apple CEO) Steve Jobs has no intention of keeping,’ he says.”
MacDailyNews Note: Independent tech analyst Rob Enderle? When will people and publications stop asking him what he thinks? Isn’t his horrible, mistake-laden track record more than enough by now? It seems that to be a “tech analyst,” you can say anything and — as long as you keep breathing — you get to keep making up stuff no matter what. To people in-the-know, the name “Enderle” is a red flag that shows the writer/reporter of the article isn’t in-the-know.
Kessler continues, “now it appears that Apple will get the name without fully meeting Cisco’s demands, Kay says. ‘It looks like Cisco got shafted,’ he says. ‘Maybe there’s something in the (undisclosed) terms, but I don’t see how they’re getting the good end of the deal.'”
Full article here.
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