John Gruber offers a “Translation from PR-Speak to English of Selected Portions of Macrovision CEO Fred Amoroso’s Response to Steve Jobs’s ‘Thoughts on Music’” on Daring FireBall which we wouldn’t want you to miss.
It’s here.
Related articles:
Macrovision posts pro-DRM open letter to Steve Jobs and digital entertainment industry – February 16, 2007
62% of music industry execs think eliminating DRM would increase music download sales – February 14, 2007
Warner’s DRM-loving Middlebronfman warns wireless industry it may lose music market to Apple iPhone – February 14, 2007
Windows Vista’s DRM is bad news – February 14, 2007
Monster Cable announces full support of Apple CEO Steve Jobs’ call for DRM-free music – February 13, 2007
Microsoft’s Bach talks Apple iPhone, DRM, Zune, and more – February 09, 2007
Recording Industry Association of America wants their DRM, calls for Apple to license FairPlay – February 08, 2007
Warner’s Middlebronfman: Jobs’ DRM-free music call ‘without logic and merit, we’ll not abandon DRM’ – February 08, 2007
Dvorak: Apple CEO Steve Jobs is dead right about DRM – February 07, 2007
Apple’s Jobs jolts music industry; Zune exec calls Jobs’ call for DRM-free music ‘irresponsible’ – February 07, 2007
Apple CEO Steve Jobs’ posts rare open letter: ‘Thoughts on Music’ – calls for DRM-free music – February 06, 2007
Here’s another translation:
Open Letter to Steve Jobs from Macrovision CEO Fred Amoroso.
I would like to start by thanking %**<?*^**((‹‹°⁄
>>>WARNING: This content is restricted,
you are not authorised to view it<<<
%**<?*^**((‹‹°⁄has been in the content protection
industry for more than 20 years, working closely%**<?*^**((‹‹°⁄
>>>WARNING: This content is restricted,
you are not authorised to view it<<<
%**<?*^**((‹‹°⁄prevention technologies and DRM that are
on literally billions of copies%**<?*^**((‹‹°⁄
>>>WARNING: This content is restricted,
you are not authorised to view it<<<
%**<?*^**((‹‹°⁄and other content forms, as well as hundreds of
millions of devices%**<?*^**((‹‹°⁄
>>>WARNING: This content is restricted,
you are not authorised to view it<<<
%**<?*^**((‹‹°⁄there is an opportunity for DRM to be an
important enabler across all content%**<?*^**((‹‹°⁄
>>>WARNING: This content is restricted,
you are not authorised to view it<<<
%**<?*^**((‹‹°⁄deployed to make DRM-protected legitimate content
as easily accessible and convenient as unprotected
illegitimate content%**<?*^**((‹‹°⁄
>>>WARNING: This content is restricted,
you are not authorised to view it<<<
%**<?*^**((‹‹°⁄we should not minimize the role that DRM can
and should play in enabling the transition to electronic%**<?*^**((‹‹°⁄
>>>ATTENTION: Your computer is not enabled to
receive this electronic content. The program has quit.
Thank you for your interest<<<
Here is my shot at one paragraph:
“Similarly, consumers who want to consume content on only a single device can pay less than those who want to use it across all of their entertainment areas — vacation homes, cars, different devices and remotely. Abandoning DRM now will unnecessarily doom all consumers to a “one size fits all” situation that will increase costs for many of them.”
Translation:
We treat users the way the Masai do their cattle. The Masai believe that all cattle in the world belong to them, even though some may have temporarily found themselves in the possession of others. The Masai bleed their cattle regularly, mix it with the milk from the cows , sterilize it with piss and drink. Bon appétit!
> I am high as a kite
Funniest translation I have ever read. Bravo!
This will scare others from publishing open letters to promote their narrow interests.
after reading that i am crying … tears of awesome.
Bravo Mr. Gruber.
Spot on.
It’s amusing to note that most people just don’t get that Apple and Jobs have the only successful DRM scheme and therefore are the only company with the credibility to ask to have it removed. This is not a case of sour grapes or a lack of technical know how. The fact that Apple can successfully implement DRM and yet ask for it to be removed reinforces their claim. All the also rans, and that includes MicroSquash, Real, and so on, can’t make the same claim because they don’t know what successful DRM really is and whether it helps their business or not…