“Some companies seem to be wise to the PR game,” Sam Diaz blogs for The Washington Post.
Diaz writes, “Consider the Apple ‘advisory’ that went out late last week. The company is telling consumers that use its iTunes software that they should hold off on buying a new Windows Vista computer because the iTunes software might not be compatible with Vista computers.”
Tunes 7.0.2 may work with Windows Vista on many typical PCs. Apple recommends, however, that customers wait to upgrade Windows until after the next release of iTunes which will be available in the next few weeks.
Diaz writes, “Might not be compatible? Hold off on the purchase for a few weeks? Riiiight… It sounded suspiciously like a suggestion to hold off and decide to buy a Mac instead.”
Diaz writes, “Apple’s advisory went out a couple of days after Vista’s consumer launch, and just before the weekend. A clever move… By issuing that news on Friday afternoon, people will see it all weekend. It even can make the news on Monday morning. (The WSJ had the advisory in this morning’s paper.)”
“But this ‘advisory’ just seemed shady to me. After all, we’ve known for months (years, really) that Vista was being released. Reviewers have had it in hand for weeks so they could give it the proper thumbs-up or thumbs-down. And developers have had access to the code for some time, as well, so their programs would work on Vista. Of course, it’s never an easy road when the OS is new. There’s bound to be bugs,” Diaz writes. “Yet, it strikes me as too convenient that Apple would issue an advisory for something like this. How about jumping into the lab and fixing whatever ails the Windows Vista version of iTunes?”
Full article here.
It’s okay, of course, for Microsoft to play hardball whenever, wherever, and however they wish, but when Apple lobs in a softball from time to time, it’s “shady?” Is obliquely affording tens of millions of people a chance to wake up and consider the possibility of a vastly better personal computing solution really such a “shady” thing? If anything, we hope to see Apple exert such influence more frequently, not less. Aim for the head, Apple!
Of course, Apple actually is “jumping into the lab and fixing whatever ails the Windows Vista version of iTunes.” That’s why Apple stated: “Apple is preparing to address a number of iTunes compatibility issues in the next release of the software.” Plus, Apple has already released one such fix, iTunes Repair Tool for Vista, just days after Microsoft inflicted Vista upon their hapless sufferers.
Apple releases iTunes Repair Tool for Vista, advises Windows iTunes users wait to upgrade to Vista – February 02, 2007