Net Applications: Apple’s Mac ‘market share’ continues rise, hits 6.22% in January 2007

Net Applications’ “Market Share” has posted their operating system market share statistics for January 2007 showing Apple Macintosh share at 6.22% (4.34% for non-Intel-powered Macs and 1.88% for Intel-powered Macs). Last month, December 2006, Net Applications pegged Apple Macintosh share at 5.67% (4.15% for non-Intel-powered Macs and 1.52% for Intel-powered Macs). According to Net Applications’ measurements, Mac market share rose 0.55% in a single month (following December’s rise in Mac market share of 0.29% over November’s 5.39% (4.10% non-Intel, 1.29% Intel-powered Macs).

Since August (4.33% total), Mac market share has risen 1.89 percentage points in just the past five months.

Net Applications’ last six months of “Market Share” stats:
(Month: non-Intel Macs + Intel-powered Macs = total Mac market share)

AUG: 3.71% + 0.62% = 4.33%
SEP: 3.88% + 0.84% = 4.72%
OCT: 4.09% + 1.12% = 5.21%
NOV: 4.10% + 1.29% = 5.39%
DEC: 4.15% + 1.52% = 5.67%
JAN: 4.34% + 1.88% = 6.22%

Net Applications’ “Market Share” uses a unique methodology for collecting this data. The company collects data from the browsers of site visitors to their exclusive on demand network of small to medium enterprise live stats customers. The sample size for these sites is more than 40,000 urls. The information published is an aggregate of the data from this network of hosted website statistics. The site unique visitor and referral information is summarized on a monthly basis. The websites in ther population represent dozens of countries in regions including North America, South America, Western Europe, Australia / Pacific Rim and Parts of Asia.

Reasons for Mac market share gains run the gamut from superior security vs. Windows, Apple’s growing retail store network, the iPod Halo Effect, award-winning design, Mac OS X, Mac-only applications such as iLife, ease-of-use, the Mac’s ability to run Mac OS X, Linux and Windows concurrently, word-of-mouth, excellent reviews, and more.

Net Applications’ January 2007 “Market Share” stats here.

MacDailyNews Note: Different companies uses different methodologies, so the actual share figures aren’t as meaningful as the share trends they show. Net Applications’ measurements show Mac market share continues to increase – up nearly 2 percentage points in just the last 153 days (Aug. 31, 2006 to Jan. 31, 2007).

[UPDATE: 8:22pm EST: change “%” to “percentage points” and corrected NOV total share figure.]

Related MacDailyNews articles:
Gartner: Apple’s U.S. Mac shipments up 30.6% year over year – January 18, 2007
Net Applications: Apple’s Mac market share continues rise, now at 5.39%, up 31% year-over-year – December 01, 2006
Apple’s Mac market share surges, up 35-percent year-over-year as growth accelerates – November 01, 2006
Analyst: Apple has ‘real shot at dramatically expanding Macintosh market share’ – October 31, 2006
Analyst: Apple Mac gains market share, the reason why is significant – October 26, 2006
IDC: Apple Mac attained 5.8% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 6.1% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 4.6% U.S. market share in Q2 06 – July 19, 2006
IDC: Apple Mac attained 4.8% U.S. market share in Q2 06 – July 19, 2006


  1. Some will laugh and say what tiny numbers. That they are irrelevant. Please note that they are indeed small, BUT the trend is what is important here. The trend is upward. Therefore it is merely a matter of time before the naysayers will go hmmmmm…..

  2. This accounts for everyone, everywhere using their Windows computers at work, too. It’s skewed in favor of business machines, as are all the “marketshare” numbers. Apple’s market is consumers. The other guys make their cash from businesses. Hm, Apples to oranges? It would be a major coup if someone could deliver statistically reliable data that made a distinction between home and office users and like purchases.

  3. ducnan, the intel share is smaller most likely because mac users use their macs longer. my ibook is a g4, I’ve used it for a few years, and won’t upgrade until new powermacs come out. I’m sure many are in the same g4/g5 boat, waiting for upgrades. Or, they’re happy with their mac, since it’s running fine 4 yrs after the purchase, and there’s no need to upgrade!

  4. I’m sure I’m missing something, but why are the PPC numbers increasing? Makes sense the overall Mac marketshare is increasing, and certainly the macintel number, but does apple even sell non-intel macs anymore?

  5. Huh??? How can non-Intel Macs market share rise when the company stopped making them months ago??


    Because they aren’t measuring true marketshare in regardes to sales, they are measuring “market-share on the web.” Many PC’s are stuck in corporate enviroments running Word and Excel, and are used very little on the web..

  6. ducnan, cogito:

    Not sold new, but plenty PPC Macs were passed from Mac users to others as they went Intel and many PPC Macs were sold used and refurbed.

    I suspect a lot of Mac users gave their old PPC Macs to family and friends (at least I hope they did) as they bought new Intel-powered Macs.It’s a great way to spread the word: “Here’s my old iBook, iMac, etc. Try it out and see how great it is!”

  7. I think the important thing here is the fact that it shows an increase, based on the same methodology as before.

    Whether you agree or disagree in how these figures are worked out, you cannot dissmiss that fact that use of the Macintosh platform is going up, not down.

  8. @Buster


    I don’t know what you’re talking about. If you replace “naysayers” with “truth-tellers” you might have something, but then again, Mac market share will never reach 5% so your bold prediction of truth-tellers saying “hmmmmm…” will never come to pass. People are too smart to buy overpriced, proprietary, user-hostile Apple junk. Vista is here, the market has already spoken and Apple is quitting the computer business.

    Go back to your little toy computer, smoke your dope and listen to music on it while you can. I’ll be updating some spreadsheets for my boss.

    Your potential. Our passion.

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