Rollins out as beleaguered Dell’s CEO, replaced by Michael Dell immediately

“Dell Inc. Chairman and founder Michael Dell replaced Kevin Rollins as chief executive officer and said fourth-quarter results will miss analysts’ estimates,” Connie Guglielmo reports for Bloomberg.

“Rollins resigned effective immediately, the Round Rock, Texas-based company said in a statement today,” Guglielmo reports.

Guglielmo reports, “Dell is taking back control as the company struggles to win back market share lost to Hewlett-Packard Co. and faces an investigation into its accounting. He handed the CEO title to Rollins in 2004 after building the company from his college dorm room into one of the world’s biggest personal-computer makers.”

Full article here.

MacDailyNews Take: Adios, Kevin. Nice job. Again, why buy a Dell when Apple’s Intel-based computers will run both Mac OS X and Windows?

Now that you’ve got the reins again, Mr. Dell, before it’s too late, we suggest that you shut down the company and give the money back to the shareholders.

Note: Research Analyst Michael Comeau made his 2007 predictions for RealMoney on December 16, 2006, which included, “Dell will continue to lose market share, and CEO Kevin Rollins will step aside by year-end, with Michael Dell once again taking the reins as CEO.” Comeau also predicted, “Microsoft will kill the first Zune media player by midyear.”

Related articles:
Fortune: Michael Dell reiterates he’d love to sell Apple’s Mac OS X if only Jobs would license – January 22, 2007
Total eclipse of Michael Dell goes off as predicted – January 10, 2007
SEC starts formal probe of beleaguered Dell – November 16, 2006
Apple does it again: New Macbook Pros much cheaper than Dell – October 25, 2006
Dell feels the heat from Apple – October 04, 2006
The Motley Fool: ‘Intel to Dell: you guys stink’ – September 28, 2006
Beleaguered Dell’s OS-limited PC sales ‘declining rapidly below expectations’ – analyst – September 21, 2006
Fortune compares Mac vs. Dell: ‘you’ll get more for your money with Apple’ – September 11, 2006
PC box assemblers like Dell and others wish Apple would license Mac OS X – August 31, 2006
AP: Time to think different, Apple Mac beats Dell on price, software compatibility, and more – August 23, 2006
Dell profit falls almost in half; announces informal SEC probe – August 18, 2006
Dell cannot compete with Apple’s new Mac Pro price or feature set – August 15, 2006
Bear Stearns: Apple’s new Mac Pro, Xserve pricing well below comparable Dell systems – August 09, 2006
Dell warns of earnings miss; shares plunge 15% – July 21, 2006
Survey shows big jump in consumer interest in buying Apple Mac; Dell takes steep slide – July 06, 2006
Dell warns 1Q earnings will miss mark; shares tumble – May 08, 2006
Apple passes Dell in market value – May 02, 2006
InformationWeek: Apple Mac run Mac OS X, Windows, and Linux; Dell and HP should be concerned – May 01, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006


  1. “. . . and faces an investigation into its accounting.”

    And just exactly WHERE is this investigation at the present moment? Didn’t DELL recently miss a deadline or two restating their earnings for the past decade or two? I hope a call to my broker tomorrow morning may be able to shed some light on this scandal!

    AND IT IS A SCANDAL, make no mistake!

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