The massive FUD campaign against Apple’s iPhone ramps up

By SteveJack

As I fully expected, the Apple iPhone hit pieces have begun. These articles will attempt to spread Fear, Uncertainty, and Doubt (FUD) for the next six months leading up to Apple’s first shipment of iPhones and well beyond that date.

If you thought that iPod and iTunes was subject to FUD, you ain’t seen nothin’ yet, my friends. You’ll have to look to the Mac to find a threat of such magnitude that inspired such a FUD campaign. The reason for such a campaign against iPhone? Money. Lots and lots of money and the fear of losing a good portion of it to Apple.

You can call me conspiratorial. You can call me a crackpot. Call me whatever you like, but I will be proven right soon enough.

You will see articles that go way beyond legitimate reviews that will attempt to call into question every aspect of Apple’s iPhone, attacking everything from battery life, the type of battery, fingerprints on the screen, its Mac OS X operating system, and the type of network technology the first iPhone will employ (quad-band GSM) while failing to mention that Jobs stated that Apple plans 3G iPhones in the future. These articles will harp on the prices Apple plans to charge for the iPhone. They’ll claim the soft keyboard is difficult to use. They’ll make up even more things and they’ll find quotes from people who are supposedly not impressed with the device. I guarantee it.

Apple’s target of selling 10 million iPhones, or 1% of the total market, in the first year is too low, far too conservative. Apple’s iPhone user interface (UI) is far too advanced and too well-protected by patents (granted and under review) to be ripped off successfully. It will change the mobile device market in radical ways. I am, if anything, understating the havoc iPhone will cause.

The other phone makers, the other mobile device makers, and the other makers of so-called “smartphone” software understand the massive threat Apple’s iPhone poses. They have no recourse but to start up the FUD campaign, desperately hoping to slow Apple’s assault on the market. There is so much money at stake that things will get very nasty, very quickly.

The chits will be called in and the articles will get written. It’s already started.

So, keep this in mind whenever you read about Apple’s iPhone and you see an article slanted against the iPhone: the real Fear, Uncertainty, and Doubt is being felt by all of the companies that Apple just humiliated yesterday. They are very scared and rightfully so.

SteveJack is a long-time Macintosh user, web designer, multimedia producer and a regular contributor to the MacDailyNews Opinion section.

Related articles:
FUD Alert: Analyst – I am pretty skeptical Apple’s iPhone can succeed – January 11, 2007
eWeek: Apple iPhone fallout: ‘They must be crying in Nokia-ville and other telephony towns today’ – January 10, 2007
The only thing really wrong with Apple’s iPhone is its name – January 09, 2007
Is Apple building ‘The Device?’ [revisited] – January 09, 2007
Apple debuts iPhone: touchscreen mobile phone + widescreen iPod + Internet communicator – January 09, 2007


  1. Mac OS X is not Aqua. Aqua is a UI for Mac OS X. You can have other UIs for Mac OS X. We already have them. For example, Dashboard. Another example is Time Machine. Expect to see more of new UIs and less of Aqua going forward in Mac OS X on full-sized Macs, too, not just on pint-sized Macs called “iPhone.”

  2. I was with this piece, but I think there’s an unintended mis-statement at the end: “keep this in mind whenever you read about Apple’s iPhone and you see an article slanted against the iPhone”. . .

    So anything slanted against the iPhone is FUD? That’s not right or fair, and in fact use of the term “slanted” is probably yellow journalism.

    Let me hasten to add that I understand this is an opinion piece, and further that I agree with most of it. I think I agree with the intent of the last line, but I sure wish you hadn’t written it that way. There are going to be criticisms, many of which are valid (even if not shared by all).

    Heh. MW: problem

  3. OS X is modular. If they build a different UI layer for the mobile (and of course they would) why would this not just be OS X with an alternative UI? Isn’t that the whole point of building the systems the way they did?

  4. Step,

    SteveJack obviously knows how to write very well.

    From the Oxford Dictionary:
    slanted: to present or view (information) from a particular angle, esp. in a biased or unfair way

    SteveJack’s use of “slanted” is actually excellent. SteveJack also wrote above, “You will see articles that go way beyond legitimate reviews that will attempt to call into question every aspect of Apple’s iPhone…”

    SteveJack was very clear. He’s talking about “articles that go way beyond legitimate reviews.”

  5. So Steve Jack, Do you mean that people will start writing FUD pieces about the iPhone before it’s released?

    Do you mean like MDN did to the ZUNE way before any details about it were eveb announced?

    Huh. Interesting.

    Your such a prophet Steve Jack.

  6. @ Journo

    What is a “legitimate review?” How far do you have to go before you’re no longer “legitimate?” Like someone above called that CNET article a hit piece. But it seems to raise some valid concerns, even though it’s not specifically a “review.” I’m sure you can find a Zune article out there that critiques it without being a “review.” So no, SteveJack wasn’t very clear, imho.

    MW: present. I really do want an iPhone as a present. I just think this article is a little over the top.

  7. In one of the MSM interviews Phil Schiller or somebody says it’s a stripped down (subset) of OSX, not the full monti. And it’s not open to ouside development because a bad app could take down the whole cell network, concession to Cingular.

  8. I like stevejack’s examples.

    If he didn’t have examples he would be just another rabid mac looney. But he has examples!

    Hint to MDN: articles like this sound defensive, scared, and weak. Mac users have nothing to be so defensive about.

  9. It’s funny how much Steve Jack/MDN hates the likes of Enderle and Cringley. Even though they are on opposite sides they both do the exact same thing. There is always a middle ground, MDN can rarely seem to find it.

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