Steve Jobs moves to control the living room with Apple TV

Apple Store“The Apple TV just may be the missing link that will pull together the pieces of the digital living room, according to industry watchers,” Sharon Gaudin reports for TechWeb. “People who haven’t wanted to bother with downloading a movie from iTunes and watching it on their iPod or computer just may be swept into the age of the streaming movie or TV show if it means they can watch it on their wide-screen televisions.”

Gaudin reports, “‘The way movies and music are being distributed is obviously changing, and the Internet is the new efficient way to get movies and TV shows,’ says Gene Munster, a senior research analyst at Piper Jaffray. ‘The problem is that this experience has been limited to your computer. Apple TV opens it up to your television. Even sharing movies or music between friends is going to get easier. It can wirelessly be beamed to their TVs.'”

Gaudin reports, “Apple had teased information about the Apple TV, or iTV as it’s been known for the last several months, back in September, but officially unveiled it at Steve Jobs’ keynote at Macworld Expo in San Francisco Tuesday morning. Jobs announced the Apple TV, receiving great applause from the audience. But when he later announced the arrival of the iPhone, the applause was replaced by cheering and yelling from the thousands of Mac aficionados in the audience. From that moment, the Apple TV was overshadowed by the iPhone.”

Gaudin reports, “Munster, though, says the Apple TV will come into its own, propelling the digital living room ahead, and at some point in the future hooking up with the iPhone to create a greater personal entertainment package. ‘The capacity of the iPhone will increase in the future,’ he says. ‘You’ll have all of your content in your pocket and just carry it into a living room. Your whole identity and preferences are going to be on this device, and then you’ll just stream it to whatever TV you want.'”

Full article here.

Related articles:
Analyst Bajarin: Apple’s iPhone and Apple TV are industry game changers – January 09, 2007
Apple premieres Apple TV: movies, TV shows, music & photos on your big screen TV – January 09, 2007

21 Comments

  1. iTV will take over when they offer the following:

    * Movie subscription service
    * 1080i and 1080p

    Does anybody know if there are hardware limitations preventing iTV from being 1080i/p? If so, then that would prevent some people (me, at least) from buying it. If it’s just a software thing, then one presumes Apple could update that later.

    Also, does anybody know any details about the USB hard drive feature on the next Airport Extreme? Can one put an entire iTunes library on it, which multiple computers could access? is it that cool, or is it something else?

  2. I buy a lot of DVD’s and like to own the disc and case, so I won’t be downloading much if anything. But, this Apple TV device will be really nice for watching streaming TV shows (primarily those that were canceled off TV and are only airing on network websites). When the price is down around $99 in a couple years, I’ll jump all over it!

  3. I haven’t had a chance to watch the keynote. Can you download (ie. buy) songs, movies, etc. from iTunes through the ATV (via your computer obviously) or do you need to do it on your computer first and then have it streamed?

  4. @hairbo

    It’s ment for sharing hard drive space. It might be able to work as a shared iTunes folder but why not just use the iTune’s sharing feature since you’d be on the same network anyways. Plus if you had a laptop, you couldn’t get to it outside of that network.

  5. 1080p is so over rated. 98 out of 100 people couldn’t tell the differnce between 1080i and 1080p if both were produced equally well. On top of that, there is at the time of this writing no home device that can send a true unaltered/uninterlaced 1080p signal to a HDTV. Neither Blue-Ray or HD-DVD do it. Both of those machines take a 1080p signal and they interlace it for processing and 3:2 pulldown for non true 1080p produced content. Then they deinterlace it back to 1080p, and send it out to your HDTV. There isn’t one single true 1080p playback device made in consumer electronics, so stop bitching about 1080p. I’m so sick of know nothings.

  6. @Rob stated: “I buy a lot of DVD’s and like to own the disc and case, so I won’t be downloading much if anything. But, this Apple TV device will be really nice for watching streaming TV shows (primarily those that were canceled off TV and are only airing on network websites). When the price is down around $99 in a couple years, I’ll jump all over it!”

    I am not much of DVD buyer, but I seem to have collected quite a few none the less. Keep in mind that you can rip the dvd’s using handbrake and store on a hard drive your entire library. Teamed with iTunes and Apple TV, you can then browse your library from your TV and immediately play the movie at your convenience. Keep your dvd’s in a big box in the garage so you don’t have to have closets full of them. Pretty neat just for the wow factor. Just my 2¢.

  7. “[…] at some point in the future hooking up with the iPhone to create a greater personal entertainment package.”

    That’s one of those things I thought was interesting. The iPhone supports “Wi-Fi”, but does it support 802.11n? It’s a neat idea. In the demo yesterday, Phil wandered in with his iPhone. But it would be cooler if Phil could have walked in with his iPhone (or 80GB iPod) and had it stream to AppleTV.

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