“The Apple TV just may be the missing link that will pull together the pieces of the digital living room, according to industry watchers,” Sharon Gaudin reports for TechWeb. “People who haven’t wanted to bother with downloading a movie from iTunes and watching it on their iPod or computer just may be swept into the age of the streaming movie or TV show if it means they can watch it on their wide-screen televisions.”
Gaudin reports, “‘The way movies and music are being distributed is obviously changing, and the Internet is the new efficient way to get movies and TV shows,’ says Gene Munster, a senior research analyst at Piper Jaffray. ‘The problem is that this experience has been limited to your computer. Apple TV opens it up to your television. Even sharing movies or music between friends is going to get easier. It can wirelessly be beamed to their TVs.'”
Gaudin reports, “Apple had teased information about the Apple TV, or iTV as it’s been known for the last several months, back in September, but officially unveiled it at Steve Jobs’ keynote at Macworld Expo in San Francisco Tuesday morning. Jobs announced the Apple TV, receiving great applause from the audience. But when he later announced the arrival of the iPhone, the applause was replaced by cheering and yelling from the thousands of Mac aficionados in the audience. From that moment, the Apple TV was overshadowed by the iPhone.”
Gaudin reports, “Munster, though, says the Apple TV will come into its own, propelling the digital living room ahead, and at some point in the future hooking up with the iPhone to create a greater personal entertainment package. ‘The capacity of the iPhone will increase in the future,’ he says. ‘You’ll have all of your content in your pocket and just carry it into a living room. Your whole identity and preferences are going to be on this device, and then you’ll just stream it to whatever TV you want.'”
Full article here.
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